This is a free preview of a paid episode. To hear more, visit thenewgarde.substack.com

Log on, let go, and lighten up! This week, Alyssa is joined by writer, editor, and prolific poster Layla Halabian to discuss the highs and lows of brands getting in on a viral moment online, why trust and timing are crucial, how lawless Sylvanian Drama sponcon works so well, why Marc Jacobs and Jonathan Anderson are in a posting league of their own, the power in deeply understanding your customer, the danger in brands being too self-serious instead of embracing whimsy, and what designers can learn from artists like Charli xcx and Lana Del Rey.