Adam, Joanna, and Zach discuss recent survey data that shows that, contrary to much industry consternation, Gen Z is drinking at a rate roughly equivalent to previous generations. Given that this validates what this podcast has been saying for years, some mild self-congratulating ensues, as does a conversation about how brands and categories need to ensure that they are marketing to Gen Z (and Millennials) in ways that speak to them, instead of the same old, same old. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Adam is drinking: Grasshopper at Gage and Tollner

Joanna is drinking: Manhattan

Zach is drinking: Cygnet Distillery "22" Gin

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