Wharton FinTech Podcast

Shopify Chief Revenue Officer, Bobby Morrison - The Future of E-Commerce, Cracking The Enterprise


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In today’s episode, Joshua Benadiva hosts Bobby Morrison, Chief Revenue Officer at Shopify. Bobby was previously the Chief Revenue Officer at Intuit and a Senior Vice President at Verizon.
In this episode you will hear about:
- What makes Shopify unique and so fast-paced
- Bobby's vision for the future of enterprise e-commerce
- Shopify's product-led growth motion with enterprise e-commerce
- Using Shop Pay, highest converting checkout experience, to illustrate the value of Shopify with little integration costs
- How Shopify thinks about partnerships vs. building features themselves, what they call "main quests" vs "side-quests"
- Building out omni-channel features and working alongside ERPs
- Why massive brands are moving over to Shopify
For more FinTech insights, follow us on
WFT Medium: medium.com/wharton-fintech
WFT Twitter: twitter.com/whartonfintech
WFT Instagram: instagram.com/whartonfintech
Josh's Twitter: @josh_benadiva
Josh’s LinkedIn: www.linkedin.com/in/jbenadiva/
...more
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