Wharton FinTech Podcast

Shopify Chief Revenue Officer, Bobby Morrison - The Future of E-Commerce, Cracking The Enterprise

01.08.2024 - By Wharton Fintech PodcastPlay

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In today’s episode, Joshua Benadiva hosts Bobby Morrison, Chief Revenue Officer at Shopify. Bobby was previously the Chief Revenue Officer at Intuit and a Senior Vice President at Verizon.

In this episode you will hear about:

- What makes Shopify unique and so fast-paced

- Bobby's vision for the future of enterprise e-commerce

- Shopify's product-led growth motion with enterprise e-commerce

- Using Shop Pay, highest converting checkout experience, to illustrate the value of Shopify with little integration costs

- How Shopify thinks about partnerships vs. building features themselves, what they call "main quests" vs "side-quests"

- Building out omni-channel features and working alongside ERPs

- Why massive brands are moving over to Shopify

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