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Segment 1: Shopify’s investment in Klaviyo improves Shopify’s enterprise cred & may signal acquisition

In a move to protect and enhance their core product with enterprise, Shopify’s strategic investment in Klaviyo indicates a 

Segment 2: The golden era of hyper detailed location data intelligence is coming to an end

The marketplace for highly granular location data, fed by smartphones, cars and cell companies, is coming under scrutiny by both Congress and regulators. Despite the value to society that this data might have, its abuse and invasive practices seems to have finally led to some constraints and oversight. If we are lucky, we may be given the ability to opt into surveillance instead of just having to accept it. 

Segment 3: At Covid start  E-commerce was eating retail, turns out it is retail

In early Covid, pundits talk up the idea that e-commerce had leaped 5 years ahead in its “battle” with retail only to talk up the idea that in store shopping has returned and the e-commerce lost all that it gained. But a closer examination of the data shows that e-commerce did make and sustains real growth but that retail has returned stronger as well. The problem seems to be with comparison between the two. In the end, e-commerce is not really a separate segment from retail but one in the same. 

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