• Intro -- Dublin is still in lockdown... :(
• Making connections at Milk Bottle Shopify Meetups Dublin and enjoying a drink after (pre-Covid life)
• Ray's background in animation and now being a Digital Nomad
• Irish Animation
• What is Octovid?
• The flexibility of Octovid
• How to personalise video content to each individual
• What metrics are people looking for?
• By listening to customers, Octovid is a piece of tech that is constantly evolving
• Pricing

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Octovid
• Milk Bottle Labs
• Milk Bottle on Twitter

• How Keith and Peter met (they were both lost...)
• The Shopify community in Manchester
• Advice to Shopify store owners on their spend for Q4
• It's all about preparation and here's how you do it...!
• How to manage large daily budgets on Facebook ads
• Living and breathing data
• What's the physical relationship with the ads once they are up and running?
• working with in-house teams
• Copy and creative challenges for ad campaigns
• Leveraging UGC
• Using presell pages
• Product photography and budgeting
• The importance of good copywriting
• Engage with your customer by asking them a question
• Using carousel ads to tell a story
• Testimonials from review apps are absolute gold with this trick
• What is Facebook's ecosystem?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Rainy City Consultancy
• Soona
• Word Counter
• Pagefly
• Attentive Mobile
• Milk Bottle Labs
• Milk Bottle on Twitter

• Covid catchup
• What is Recart?
• 90% open rate
• SMS marketing in the US is relatively new compared to Europe
• Email is the pillar of marketing. You still need a good strategy!
• SMS / Messenger secondary marketing
• Going beyond promotional messaging -- product demos, blog posts
• All about content sharing
• Peejamas
• Improving customer experience with self-explained thorough content
• Recart - it's got an easy onboarding process
• App integrations to make seamless transitions
• What's the next step?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Recart
• Milk Bottle Labs
• Milk Bottle on Twitter

• Covid check-in
• Podcast record holder and sponsor!
• How the business is doing in 2020
• Researching the market and evaluating different platforms to backup
• Managing a company that now has to work remote
• Setting boundaries for the work/home life balance
• Backing up your e-commerce store survey
• Store backup is not the same as cloud backup...
• Finding the needle in a haystack when you don't have proper backup
• Syncing data can be troublesome
• Likelihood of deleting data is low, however, the impact is ENORMOUS
• Rewind.io celebrating 5 years
• Be wary of cats on keyboards
• Milk Bottle Labs using Rewind.io on every store

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Rewind.io
• Milk Bottle Labs
• Milk Bottle on Twitter

• Time spent in Wales and on the Student Union
• Love of travel
• How working remote and hiring was made easier in Covid-19 pandemic
• How dabbling in code in uni, lead to building websites for local businesses
• Gone full circle! Started out with local takeaways and now with COVID, gone back to food orders
• Moving people onto Shopify
• Doughnuts
• What Zapiet does
• How the COVID crisis has helped a business grow
• Focusing on customer care

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Zapiet
• Milk Bottle Labs
• Milk Bottle on Twitter

• How Videotree started out by offering a 3 step marketing solution
• Video Marketing strategy. It’s just doesn’t sit on your homepage.
• The power of storytelling
• The investment needed to shoot a quality video
• How jewellers are embracing the use of high quality video marketing
• The rise of homemade video on social media and Instagram by influencers
• The importance of needing a great website to compliment social media activity
• Video marketing workshops and online training
• Creating the right video for your business
• What is the future of video?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Videotree Marketing
• Milk Bottle Labs
• Milk Bottle on Twitter

For merchants or anyone that may have missed Reunite and Shopify's announcements here is what is discussed in this episode:

• Keir is Milk Bottle's record holder for the most appearances on the podcast. Congrats!
• Reunite
• Shopify Balance
• Shopify Pay Instalments
• Zapiet
• Not all announcements should be seen as a threat for developers as there can be an opportunity
• Food -- Shopify tapping into food vendors
• Native Subscriptions
• Recharge -- it's not just a tick box
• Feature custom domains -- a vanity url? Pricing products for other countries.
• New online store design -- Sections Everywhere
• Shopify Email

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Default HQ
• Milk Bottle Labs
• Milk Bottle on Twitter

• Working from home challenges in a global pandemic. Using platforms like Slack and Basecamp to communicate and manage projects.
• What the tech culture is like in Israel. Perfect for young companies and startups as people are encouraged to take risks.
• Healthy access to funding with Government support and International companies all looking for the next big thing.
• Shopify helps app developers grow.
• History of Gift Wizard, the predecessor to Rise.ai
• All about Rise.ai -- a value-added service focusing on customer retention
• Merchants using Gift Cards to retain their businesses in Covid-19
• Shoppers want to buy from a brand they feel connected to
• Offering new channels to sell gift vouchers on
• All about Rise.ai new partnership with Facebook to sell gift cards on Facebook and Instagram for Shopify stores
• The loyalty card solution
• Linking bricks and mortar stores to online

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Rise.ai
• Instagram and Facebook sales channels
• Rise.ai COVID-19 resource hub 
• App store
• Milk Bottle Labs
• Milk Bottle on Twitter

• Leaving Ireland for ‘the Land of Opportunity’ United States
• Cutting his teeth with US Airways to managing their frequent flyer program
• Following the American Dream and realising it was a big mistake
• Working for Virgin Atlantic from "1999 to right, right through 9/11 which was a cataclysmic event for the airline industry".
• Eureka moment at a Boston Red Sox game when somebody mentioned remote working.
• The impact of Covid-19 on the Airline industry - where to put all the aircraft?
• Helping shape Apple's first foray into remote work
• Death of the desktop
• Working from home in a pandemic with the entire family
• Staying connected when working remotely
• Growth of Shopify as an employer in Ireland
• Remote working is offering rural communities to build
• Grow Remote - an initiative that John is passionate about

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Shopify
• Grow Remote
• Milk Bottle Labs
• Milk Bottle on Twitter

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Klaviyo
• Milk Bottle Labs