• Intro. Shane’s 1st podcast interview ever!
• What is Fresh?
• The move online. As the COVID-19 pandemic hit, how fast could an ecommerce presence happen?
• The uncertainly of whether a business could remain open with all the restrictions
• Navigating where to start and with what products
• The Shopify experience — how Shopify made it easy to move online
• Noticing a shift in products that people buy online as opposed to instore
• Using chat functions to engage with customers and finding out their needs
• The best apps
• Repurposing job roles. Everyone rolled up their sleeves to make it happen.
• The level of feedback has increased with customers especially with reviews. Something you don’t get in a physical store.
• The importance of internationalisation
• The benefits of partnerships

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Fresh Online
• Zapiet
• Kerrigans
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• Green Friday - supporting Irish businesses on Black Friday
• 60 years old, Kerrigan is an early innovator of online fresh delivery
• History of Kerrigans Family Butchers
• While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes?
• The first journey into ecommerce was in 2013 but why was it unsuccessful
• Launched Food for Fitness in 2015 which lead to other ranges like Fakeout
• Reasons why the first attempt of online retail failed
• Working with DPD to deliver fresh food
• The difference between the type of products bought in-store and online
• Restrictions in certain products that they can sell in shopping centre stores, that they don't have online
• Migrated to Shopify and utilising partnerships
• Adapting to trends like vegan
• Lambay Island cattle
• Thoughts on the Shopify platform since migrating
• Using apps like Zapiet for pick up and delivery.
• The benefits of Klaviyo for email marketing. And Rewind for peace of mind.

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Kerrigans
• Milk Bottle Labs
• Milk Bottle on Twitter

• The challenges and successes of a vegan skincare brand
• Chatting from Cork, hailing from The Netherlands
• A brief history of Human+Kind
• "Building a brand is not designing a logo"
• Researching and exploring the range, look, and feel took over a year
• In 2010/11 Human+Kind were ahead of the current vegan trend
• Developing a skincare product is a lengthy process. It took 2 years to complete the first product!
• Testing, testing and more testing
• You've got your product, now what's the order volume?
• Human+Kind migrated from Wordpress to Shopify in 2019
• 12 months in, Jeroen talks about the overall experience of Shopify, which is positive.
• Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula.
• Using influencers as a marketing tool to drive sales
• Where is Human+Kind selling?
• Answering the call for  vegan hand sanitiser at the start of the pandemic
• The goodwill in Ireland with businesses rallying together to help others when the pandemic hit
• New products for Human+Kind
• Being prepared to compete against the big brands

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Human+Kind
• Milk Bottle Labs
• Milk Bottle on Twitter

• Intro -- Dublin is still in lockdown... :(
• Making connections at Milk Bottle Shopify Meetups Dublin and enjoying a drink after (pre-Covid life)
• Ray's background in animation and now being a Digital Nomad
• Irish Animation
• What is Octovid?
• The flexibility of Octovid
• How to personalise video content to each individual
• What metrics are people looking for?
• By listening to customers, Octovid is a piece of tech that is constantly evolving
• Pricing

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Octovid
• Milk Bottle Labs
• Milk Bottle on Twitter

• How Keith and Peter met (they were both lost...)
• The Shopify community in Manchester
• Advice to Shopify store owners on their spend for Q4
• It's all about preparation and here's how you do it...!
• How to manage large daily budgets on Facebook ads
• Living and breathing data
• What's the physical relationship with the ads once they are up and running?
• working with in-house teams
• Copy and creative challenges for ad campaigns
• Leveraging UGC
• Using presell pages
• Product photography and budgeting
• The importance of good copywriting
• Engage with your customer by asking them a question
• Using carousel ads to tell a story
• Testimonials from review apps are absolute gold with this trick
• What is Facebook's ecosystem?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Rainy City Consultancy
• Soona
• Word Counter
• Pagefly
• Attentive Mobile
• Milk Bottle Labs
• Milk Bottle on Twitter

• Covid catchup
• What is Recart?
• 90% open rate
• SMS marketing in the US is relatively new compared to Europe
• Email is the pillar of marketing. You still need a good strategy!
• SMS / Messenger secondary marketing
• Going beyond promotional messaging -- product demos, blog posts
• All about content sharing
• Peejamas
• Improving customer experience with self-explained thorough content
• Recart - it's got an easy onboarding process
• App integrations to make seamless transitions
• What's the next step?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Recart
• Milk Bottle Labs
• Milk Bottle on Twitter

• Covid check-in
• Podcast record holder and sponsor!
• How the business is doing in 2020
• Researching the market and evaluating different platforms to backup
• Managing a company that now has to work remote
• Setting boundaries for the work/home life balance
• Backing up your e-commerce store survey
• Store backup is not the same as cloud backup...
• Finding the needle in a haystack when you don't have proper backup
• Syncing data can be troublesome
• Likelihood of deleting data is low, however, the impact is ENORMOUS
• Rewind.io celebrating 5 years
• Be wary of cats on keyboards
• Milk Bottle Labs using Rewind.io on every store

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Rewind.io
• Milk Bottle Labs
• Milk Bottle on Twitter

• Time spent in Wales and on the Student Union
• Love of travel
• How working remote and hiring was made easier in Covid-19 pandemic
• How dabbling in code in uni, lead to building websites for local businesses
• Gone full circle! Started out with local takeaways and now with COVID, gone back to food orders
• Moving people onto Shopify
• Doughnuts
• What Zapiet does
• How the COVID crisis has helped a business grow
• Focusing on customer care

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Zapiet
• Milk Bottle Labs
• Milk Bottle on Twitter

• How Videotree started out by offering a 3 step marketing solution
• Video Marketing strategy. It’s just doesn’t sit on your homepage.
• The power of storytelling
• The investment needed to shoot a quality video
• How jewellers are embracing the use of high quality video marketing
• The rise of homemade video on social media and Instagram by influencers
• The importance of needing a great website to compliment social media activity
• Video marketing workshops and online training
• Creating the right video for your business
• What is the future of video?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Videotree Marketing
• Milk Bottle Labs
• Milk Bottle on Twitter

For merchants or anyone that may have missed Reunite and Shopify's announcements here is what is discussed in this episode:

• Keir is Milk Bottle's record holder for the most appearances on the podcast. Congrats!
• Reunite
• Shopify Balance
• Shopify Pay Instalments
• Zapiet
• Not all announcements should be seen as a threat for developers as there can be an opportunity
• Food -- Shopify tapping into food vendors
• Native Subscriptions
• Recharge -- it's not just a tick box
• Feature custom domains -- a vanity url? Pricing products for other countries.
• New online store design -- Sections Everywhere
• Shopify Email

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Default HQ
• Milk Bottle Labs
• Milk Bottle on Twitter