• Introduction -- saying hello from Austin, Texas
• What is Conversion Fanatics?
• Understanding visitors behaviour
• Delving into Justin's background
• How making micro commitments can have a lasting impact
• It's not all about conversion rate!
• The mediums have changed but the marketing hasn't
• Justin's book

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Conversion Fanatics
• Conversion Fanatic Free Book
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• What is Pixelz?
• Work, life and travel > Amsterdam, Majorca and California
• Pixelz celebrating their 10 year anniversary
• How does their service differ from other product photo services
• How Pixelz can improve a photo that's even taken with a phone
• Processing images at scale
• Pixelz pricing model
• How to drive more sales with enhanced imagery
• Photography styles
• Fashion product photography and variants

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Pixelz
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction -- saying hello from California
• What is Ecommerce Tech?
• What tools to implement and when?
• Assessing the right tool for your Shopify store
• Giving a sense of security to merchants
• Delving into Derric’s background. How he learnt from his ‘great fails’
• The importance of auditing apps on your Shopify Store
• Are app developers evolving to suit the market? Or are merchandisers not using apps that are relevant?
• Can there be limitations in customer development? Are the solutions too small?
• The money you put in is the value you get back
• How to use multiply tools to accomplish one goal like abandoned cart
• Curating and bundling apps
• Ecommerce Tech stays up to date with apps
• Preventing big mistakes

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Ecommerce Tech
• Brian Balfour
• Milk Bottle Labs
• Milk Bottle on Twitter

• Intro
• What is the Google Page Experience?
• How does the user perceive their experience of a webpage?
• What Shopify already does well that merchants don't need to worry about
• What things to consider for app add ons and pop ups  that could affect online stores
• Would a store that doesn't meet all the core vitals be dropped in rankings?
• Content is King
• How to do more with  product images and unique product descriptions to help ranking
• Google is rewarding great content
• Additional advice

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Ignition Search
• Milk Bottle Labs
• Milk Bottle on Twitter

• Intro
• Las Vegas,  it's a great place to live! Although bizarre in a pandemic with zero tourists.
• What is Pricestack?
• How being a trained Economist sparked the fire to create Pricestack
• How to get things moving by not limiting pricing
• Some of the interesting things a merchant can do with pricing to help demands in certain scenarios i.e. supply chain issues
• Ecommerce stores ecosystem
• The attributes that influence success
• Case study: Walkee Paws
• Adapting and catering to individual store owner requirements
• Pricestack's new user interface and new tools that we just launched to make our platform even more powerful.
• Optimised tool for Facebook marketing

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Pricestack
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• Remote working from Spain and Singapore
• What is ReferralCandy?
• How to turn customers into your marketing team
• Quick and easy setup
• The differences between loyalty and referral programs
• Integrating with email marketing
• Creating a community around your customers
• When is an online store ready to use a referral app
• Bringing more volume to your Shopify store

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• ReferralCandy
• Milk Bottle Labs
• Milk Bottle on Twitter

• Intro. Shane’s 1st podcast interview ever!
• What is Fresh?
• The move online. As the COVID-19 pandemic hit, how fast could an ecommerce presence happen?
• The uncertainly of whether a business could remain open with all the restrictions
• Navigating where to start and with what products
• The Shopify experience — how Shopify made it easy to move online
• Noticing a shift in products that people buy online as opposed to instore
• Using chat functions to engage with customers and finding out their needs
• The best apps
• Repurposing job roles. Everyone rolled up their sleeves to make it happen.
• The level of feedback has increased with customers especially with reviews. Something you don’t get in a physical store.
• The importance of internationalisation
• The benefits of partnerships

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Fresh Online
• Zapiet
• Kerrigans
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• Green Friday - supporting Irish businesses on Black Friday
• 60 years old, Kerrigan is an early innovator of online fresh delivery
• History of Kerrigans Family Butchers
• While traditional craft butchery is still the core of their business, how do they adapt to lifestyle changes?
• The first journey into ecommerce was in 2013 but why was it unsuccessful
• Launched Food for Fitness in 2015 which lead to other ranges like Fakeout
• Reasons why the first attempt of online retail failed
• Working with DPD to deliver fresh food
• The difference between the type of products bought in-store and online
• Restrictions in certain products that they can sell in shopping centre stores, that they don't have online
• Migrated to Shopify and utilising partnerships
• Adapting to trends like vegan
• Lambay Island cattle
• Thoughts on the Shopify platform since migrating
• Using apps like Zapiet for pick up and delivery.
• The benefits of Klaviyo for email marketing. And Rewind for peace of mind.

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Kerrigans
• Milk Bottle Labs
• Milk Bottle on Twitter

• The challenges and successes of a vegan skincare brand
• Chatting from Cork, hailing from The Netherlands
• A brief history of Human+Kind
• "Building a brand is not designing a logo"
• Researching and exploring the range, look, and feel took over a year
• In 2010/11 Human+Kind were ahead of the current vegan trend
• Developing a skincare product is a lengthy process. It took 2 years to complete the first product!
• Testing, testing and more testing
• You've got your product, now what's the order volume?
• Human+Kind migrated from Wordpress to Shopify in 2019
• 12 months in, Jeroen talks about the overall experience of Shopify, which is positive.
• Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula.
• Using influencers as a marketing tool to drive sales
• Where is Human+Kind selling?
• Answering the call for  vegan hand sanitiser at the start of the pandemic
• The goodwill in Ireland with businesses rallying together to help others when the pandemic hit
• New products for Human+Kind
• Being prepared to compete against the big brands

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Human+Kind
• Milk Bottle Labs
• Milk Bottle on Twitter

• Intro -- Dublin is still in lockdown... :(
• Making connections at Milk Bottle Shopify Meetups Dublin and enjoying a drink after (pre-Covid life)
• Ray's background in animation and now being a Digital Nomad
• Irish Animation
• What is Octovid?
• The flexibility of Octovid
• How to personalise video content to each individual
• What metrics are people looking for?
• By listening to customers, Octovid is a piece of tech that is constantly evolving
• Pricing

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Octovid
• Milk Bottle Labs
• Milk Bottle on Twitter