Aaron Day is the CEO of Amaze, a mobile eCommerce design platform. Previously, he was the global partnership lead at Canva. In this episode Aaron shares his expertise on how Amaze is bringing social selling to a new level. This is a must listen for merchants who want to be responsive to social trends and communicate with their customers very quickly in order to sell more.

Sponsored By:

• Synder - Make accounting easy and get 40% off here :)
• Klaviyo
• The Point of Sale Store
• Rewind.io

Links:  

• Amaze
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• A rich tapestry of what Matteo did prior to Popup
• Dancing in Broadway
• Travel Southeast Asia and Australia (Sydney or Melbourne?)
• Taking pause to mediate in an Indian Ashram
• Moving off the beaten path to appreciate what is close
• Talking about being one of the first Shopify Plus team, which is where he met his business partner
• Getting a deeper understanding of ecommerce from merchants
• How to run a successful remote company
• Creating a company as a sport team and a family
• Creating new brands
• How getting from 0-1 is the hardest part.
• The Kardashians
• How to measure the level of success of running a business
• Popup store > the no code commerce platform
• How Shopify scaled > Toby's vision
• What type of customer are you after?
• Is migration the biggest pain point for Shopify?
• How popup can add value to your current online store with native ads
• Why no technical experience is needed
• Using customer feedback from A/B testing
• commerce4good Ukraine charity Commerce4good

Sponsored By:

• Synder - Make accounting easy and get 40% off here :)
• Klaviyo
• The Point of Sale Store
• Rewind.io

Links:  

• Popup.store
• Commerce4good
• Viceroy Group
• Milk Bottle Labs
• Milk Bottle on Twitter

Sponsored By:

• Synder - Make accounting easy and get 40% off here :)
• Klaviyo
• The Point of Sale Store
• Rewind.io

Links:  

• LimeSpot
• Milk Bottle Labs
• Milk Bottle on Twitter

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Sponsored By:

• Synder - Make accounting easy and get 40% off here :)
• Klaviyo
• The Point of Sale Store
• Rewind.io

Links:  

• VL OMNI
• Gartner Hype Cycle
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• Virgin Media Backing Business Finalist
• What is a wrist pocket?
• Seeing opportunities to collaborate with corporate branding like Virgin Media
• Where the name dust + rock came from
• How the idea of the wrist pocket materialised when travelling in 2010
• What Susan misses about her previous career as a commercial pilot
• How her passion for her new business outshines flying
• Nine months into Shopify, what has the experience been like for dust + rock
• The freedom of Shopify, the flexibility and how user friendly it is without constantly needing a developer
• Trust in the Shopify platform
• Favourite app to date, Judge Me for verified reviews
• The importance of genuine reviews to install trust when a product is new to the market
• Biggest challenges to navigate like shipping costs
• Starting a new business from scratch without any prior experience and having no idea what's to come
• Discovering a real passion for sourcing, designing, and selling
• Will dust + rock be branded across the world? What are the big plans?
• How the essence of the original wrist pocket solves a problem
• How the business is evolving organically
• Attending Showcase Ireland in RDS, Dublin
• Immediate future plans to launch in Spain
• Researching fulfilment centres aboard and how they work
• Maximising on affordable startup options like using social media, Instagram, PR and the right fulfilment centres

Sponsored By:

• Synder - Make accounting easy and get 40% off here :)
• The Point of Sale Store
• Rewind.io

Links:  

• Dust + Rock
• Milk Bottle Labs
• Milk Bottle on Twitter

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:  

• Brightpearl
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introducton
• Colin's experience with Ebay and Cornmarket
• How Ebay contributed to the whole principal of customer reviews and stars
• Lecturing about fashion retail and ecommerce in 3rd level education
• Who are Klarna?
• Global payments and shopping service with 90m plus users
• How Klarna is the alternative way to make payments online in a fun, transparent and engaging way
• Snoop Dogg as a brand ambassador with a quirky, fun  PR campaign
• Important factors are security, trust and fun
• Why Klarna is easy to use, and customer friendly
• People want something different to the credit card experience which is now jaded
• Pay in 3 explained
• All about who pays the fees
• Payment options
• Responsible leading and spending
• Responsible measures in place for things like late night spending
• The Klarna app
• How can Klarna benefit your store? Regular Klarna users tend to shop more often.
• How do Shopify merchants get Klarna?
• Using wish lists
• How merchants get use trigger points to engage with their customer
• The measures in place to deal with fraud  and risk
• Immersive experiences by bringing it all to life
• The next generation of shopping is QVC meets Tiktok

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:  

• Klarna
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• Winner of Virgin Media Backing Business
• Milk Bottle Labs built a trade online  Shopify store for Fervor + Hue
• How did Stephen end up in Cork?
• Learning English from scratch
• What was the 1st culture shock?
• Why set up Fervor + Hue?
• Building a business from scratch
• Meeting 100s of manufacturers in China
• The benefits of being able to hop on a place and talk directly. Having the language and local knowledge to create contacts in China.
• How Fervor and Hue became an experience store
• Why choose home furnishings?
• Designing their own product line and staying on top of future trends
• How having a strong team helps build a collection and move forward
• Supplying to 100 stores nationwide with own products
• How to facilitate growth
• Making the move to a bigger warehouse
• How and when to manage rapid expansion
• Shopify POS
• The Brexit challenge
• International shipping with bulky items
• How to ship an airplane wing
• The one thing Stephen loves about Shopify
• Favourite Shopify app
• The one thing that can be improved by Shopify?
• What's the future for Fervor + Hue?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:  

• Fervor + Hue
• Milk Bottle Labs
• Milk Bottle on Twitter

• Introduction
• Traffic in New Jersey and New York
• Why store owners want to give back
• How to convert discounts into donations
• How Givz developed into the app it is today
• Understanding the US discount culture
• How short term vision can be a dangerous game like Black Friday and Cyber Monday offers
• The negative impact of deep discounts on brands
• How Givz works
• Why modern consumers are now driven by factors other than price
• What is the cost of Givz? How much does the charity get?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:  

• Givz : donation incentives for Shopify stores
• Milk Bottle Labs
• Milk Bottle on Twitter

Listeners offer: 2 months free trial