<p>Mastering Metail brings you the “ShopTalk Series” recorded live from ShopTalk 2023! In this episode Mike Balabanov, VP of Agency Development at Criteo discusses how retail media networks are no longer just for sponsored products. The media ecosystem is evolving with the open web which requires nuanced approaches to media planning, and Criteo’s Commerce Max (which you’ll have to tune in to learn more about) is at the forefront of upper funnel innovation. </p>

Mastering Metail brings you the “ShopTalk Series” recorded live from ShopTalk 2023! In this episode Mike Balabanov, VP of Agency Development at Criteo discusses how retail media networks are no longer just for sponsored products. The media ecosystem is evolving with the open web which requires nuanced approaches to media planning, and Criteo’s Commerce Max (which you’ll have to tune in to learn more about) is at the forefront of upper funnel innovation.

ShopTalk Series: Upper Funnel with Criteo’s Mike Balabanov

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

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Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way. *Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, &amp; APAC!

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ShopTalk Series: Upper Funnel with Criteo’s Mike Balabanov

ShopTalk Series: Upper Funnel with Criteo’s Mike Balabanov

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