Every year Las Vegas hosts the Shooting Hunting and Outdoor Trades show, also known as the SHOT Show, to over 60,000 attendees from over 100 countries. Throughout the week, we hunkered down in the Winchester booth while thousands of consumers and dealers checked out everything new from Winchester Ammunition and Repeating Arms. During the madness, we were able to steal some time from about a dozen of the industries finest to talk about hunting, shooting, technology innovations and some of the new offerings from the World of Winchester. 

In Part One of the three-part SHOT Show special, we sit down with Ben Frank from Winchester and talk about everything new this year from Winchester Ammunition, then chat with Olympic legend Kim Rhode and her push for the 2028 Olympics in Los Angeles, hear from Robert Crow on what’s new at White Flyer, Ryan Swaner and what’s trending at Winchester Repeating Arms, Team Winchester’s Melissa Bachman on her year hunting across North America and wrap up with John Dunlap and his resurrection story on the Winchester Model 98 Canon.