Today I look at using subdomains (this.website.com) for your podcast.

A subdomain is something like tv.apple.com where TV is the subdomain.

When to Use a Subdomain

You have a topic that doesn't mesh with your brand on your main website.

Your workflow prohibits you from adding it to your main website.

If you've had your main website and don't want to have to redirect the old site to look at the subdomain.

Does Google Hate Subdomains?

Quit answer is no. They do treat them like a separate website.

With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).

A Hypothetical Use

You want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.

Best Practices

Make your subdomain and main site look very similar so the visitor doesn't get confused.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Google saying subdomains are OK

Neil Patel on Subdomains.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy