Ed and Simon are joined by Hannah Parker, CPO at Addland (formerly of Zoopla and Property Finder) to discuss data on real estate portals.

As a portal specializing in land, Addland has way more data than other portals in the market and is positioning itself as a research portal for home buyers.

If all that information is out there, shouldn't the likes of Rightmove strive to put more of it in front of its users?

00:00 - Introduction and Background

02:55 - Addland's Mission to Make Data Accessible

09:05 - Target Audience and Pricing

12:02 - Collaboration with Rightmove

16:41 - Other Portals Lagging Behind in Data Integration

19:26 - Implementing Ideas from Other Marketplaces

22:00 - The Role of AI in the Real Estate Industry

25:05 - Balancing AI and the Emotional Connection in Home Buying

27:49 - The Emotional Aspect of Buying a Home

34:37 - Balancing Personalization and Monetization for Portals

41:07 - The Potential Impact of Adding More Data Layers

44:19 - The Importance of Information and Consumer Understanding

48:36 - The Uncertainty of Providing More Information to Consumers