YouTube is the largest global video platform, but who should be using it and how? On this episode of StreamTime Sports co-hosts Nick Meacham and Chris Stone unpack the hype, hope, and truths about the platform, as well as discussing whether ‘owning’ your audience is even possible. Packed with case studies and industry stats this is your guide to the latest strategies on YouTube.

Key Points:

• Is YouTube now a ‘big screen’ sports platform? And what does that mean for right holders?
• When should a sport make YouTube its primary channel?
• Is owning your audience possible?
• How are organizations like the PGA Tour and NBA winning on YouTube? Also, how are smaller clubs Udinese, Minnesota United, and Verona punching above their weight?
• Why entertainment shouldn’t be considered a threat to sports?