Today I sit down with Alicia Ruffin, owner of Artistry By Alicia in Charlotte, North Carolina. Alicia is a Licensed Esthetician who specializes in all things glam makeup and body waxing! Her love for makeup started when she was in the 10th grade and grew throughout her time in college. She realize that she wanted to pursue this path more aggressively and decided to get her Esthetician License to have a better understanding of the skin.

Alicia shares with us the importance of showing your personality with your online audience and tips for how to be authentic with your clients in your business!

Connect with Alicia:

artistrybyalicia.com

https://www.instagram.com/artistry_by_alicia/

https://www.tiktok.com/@heyaliciagirl?_t=8hrqVNq709L&_r=1

Follow me on IG @thewaxingesthetician ⁠https://instagram.com/thewaxingesthet...⁠