Episode 102 of the Sports Illustrated Media Podcast features a return of the sports media roundtable with Sports Business Daily media writer John Ourand and Awful Announcing/The Comeback writer Jimmy Traina.

On this podcast, we discuss Comedy Central airing a show from Barstool Sports and what that means for that brand heading forward; why Barstool has gotten more mainstream notice; what the Super Bowl ratings mean for the NFL in 2017; why ESPN PR responded to FS1’s attacks; the stick to sports debate and how much oxygen political news will tale from sports; the hires of Rex Ryan and Steve Smith as broadcasters; Brent Musburger leaving ESPN and whether he was forced out; the post-WFAN future of Mike Francesa; whether Jemele Hill and Michael Smith can find success hosting the 6PM ET SportsCenter, and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 101 of the Sports Illustrated Media Podcast features ESPN broadcasters Jemele Hill and Michael Smith.

Beginning February 6, Hill and Smith will co-host the 6 p.m. ET edition of SportsCenter. The show is being called SC6.

On this 70-minute podcast, Hill and Smith discuss how ESPN management came to them to host SportsCenter; why they accepted the job; how long ESPN has committed to them as a SportsCenter duo; how politically savvy one has to be to move up at ESPN as talent; what kind of viewership expectations management has put on them; whether SportsCenter is a post-racial show in terms of who is watching; whether race or gender of talent impacts sports ratings; why they believe sports and politics intersect; the false perception that their audience is only people of color; how they dealt with external comparisons to First Take; what it means to have people of color in executive positions on their show; and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 100 of the Sports Illustrated Media Podcast features NBC Sports broadcaster Mike Tirico, who works on a variety of sports for that company including the NFL, golf, college football (Notre Dame) and the Olympics.

In this podcast, Tirico discusses what sport is the toughest to prepare for as a sports broadcaster and why; the legacy of Brent Musburger; the advice he would give college broadcasting students on how to succeed in 2017; how he gets evaluated by his bosses; which aspect of football play-by-play is the most difficult; why he left ESPN for NBC; whether he was frustrated by Monday Night Football’s schedule in relation to Fox, CBS and NBC’s NFL schedules; how critical a network broadcaster can be of coaches, players or the league; the comments made by Bill Simmons that Tirico failed Tony Kornheiser while both worked on Monday Night Football; his current relationship with Kornheiser; whether a women will call the NFL in the near future; how he balances calling a game in which his alma mater (Syracuse) is playing; what it was like working with Hubie Brown; the broadcaster he would most like to meet; his NBC golf schedule in 2017; his connection to the University at Buffalo; whether SportsCenter’s new format will be successful, and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 99 of the Sports Illustrated Media Podcast features Sports Illustrated senior writer S.L. Price. Along with his work for SI, Price has a new book out ¬ — Playing Through the Whistle: Steel, Football, and an American Town — which examines the history of Aliquippa, Pa. and football’s place in an American steel town.

In this podcast, Price discusses how to approach long-form sports writing; what makes certain subjects interesting to write about; the difference between sports feature writing in 2016 versus 2000; the process of interviewing dozens of people for a piece and how to organize it; why he wanted to examine Aliquippa, Pa., the home of Mike Ditka, Darrelle Revis and Ty Law among other NFLers; how he finds stories and profiles; how to write a feature when your main subject will not talk to you; whether you have to like a subject to write about them; playing basketball against candidate Barack Obama in Iowa for an SI column in 2007; how often he likes the pieces he wrote; why what the immediate future holds for Roger Federer; Rafa Nadal and Serena Williams; and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 98 of the Sports Illustrated Media Podcast features two guests: James Mirtle, the editor-in-chief of The Athletic (Toronto) and a former NHL writer with The Globe and Mail (Canada), and Bruce Arthur, a sports columnist for the Toronto Star. Both Mirtle and Arthur also work for TSN.

In this Canada-centric podcast, Mirtle and Arthur discuss the NHL coverage in Canada in relation to the United States; whether there is a Canadian style of sports journalism versus an American style; how Arthur approaches sports column writing; why Mirtle left the Globe and Mail for The Athletic job; what the charter is of The Athletic and what it needs to do to be profitable; how Mirtle views the use of sabermetrics in hockey writing; the potential of Austen Matthews and the Maple Leafs, and where Matthews might end up alltime; how growing up in Vancouver shaped Arthur; how growing up in Kamloops shaped Mirtle; covering losing teams in Toronto versus winning teams; the challenges that exist for Arthur being very politically active on Twitter; the hot take culture in Canada versus the United States; covering a national team (such as the Blue Jays) versus a local one (Maple Leafs); the future of the Canadian sports media amid job cuts; whether Canadians view a job in the U.S. as more prestigious than a Canadian job, and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 97 of the Sports Illustrated Media Podcast features three guests who are prominent voices in MMA media: Ariel Helwani, a writer and broadcaster for MMAfighting.com and the host of The MMA Hour; Luke Thomas, who writes and broadcasts for MMAFighting.com and SB Nation, and is the host of SiriusXM's 'The Luke Thomas Show' on SiriusXM RUSH; and Jonathan Snowden, a senior writer for Bleacher Report who covers MMA and boxing for the site. Snowden is also the author of "The MMA Encyclopedia."

In this podcast, the three guests discuss Ronda Rousey’s relationship with the media; how they viewed Rousey not doing any press or open workouts prior to UFC 207; whether this opens the door for other fighters to avoid press prior to pay per view events; why Rousey was more accessible to non-MMA media; the canard from those in the sports media who called Rousey a fraud or media creation; the relationship between Dana White and the MMA press; whether MMA media will form some kind of membership union to raise awareness of issues; why MMA media must think digital-first; what social media is like for each of them; how to start covering the sport; whether MMA media has a diversity issue among its ranks; how Helwani feels about Fox Sports six months after the network let him go at the behest of UFC; and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 96 of the Sports Illustrated Media Podcast features longtime ESPN columnist and on-air reporter J.A. Adande, who was named in August as the director of the new sports journalism program at Northwestern’s Medill School. Previously, Adande wrote for the Los Angeles Times, The Washington Post and the Chicago Sun-Times.

In this podcast, Adande discusses his move to academia and what he hopes to accomplish at Northwestern; how he would evaluate the quality of student entering Medill; how much impact the 2016 Presidential election will have on journalism heading forward; what was unique about covering sports in Los Angeles; getting a newspaper column job at a major paper at age 26; his relationship with Kobe Bryant; the importance of an agent in negotiating with companies such as ESPN; how he would evaluate the sports media industry when it comes to voices of color; why writers and broadcasters should not “clean up” quotes; what you might be missing about Around The Horn; criticism of his friend and mentor, Michael Wilbon; what he learned from Scottie Pippen in a urinal, and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 95 of the Sports Illustrated Media Podcast features writer James Andrew Miller, the best-selling author of books on CAA, ESPN and Saturday Night Live.

In this podcast, we discuss Miller reporting that Mike Greenberg recently signed a new contract at ESPN that is in excess of $6.5 million annually; why Greenberg was paid that much contractually, and what it potential means for him heading forward; what ESPN executives make these days; what Miller thinks of FS1’s talent moves and its future as a content player; what can be done to recalibrate SportsCenter; what 2017 will be like for Bill Simmons; what Miller thinks of The Ringer so far; how Saturday Night Live will approach a Trump Presidency; his thoughts on Kate McKinnon's Hillary Hallelujah performance and whether that was declaring a political position; whether Kenan Thompson is criminally underrated as a performer; how SNL approaches politics as a philosophy, and much more.

You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode 94 of the Sports Illustrated Media Podcast features Teen Vogue weekend editor and freelance writer Lauren Duca.

In this episode, Duca discusses what compelled her to write the Teen Vogue piece (“Donald Trump Is Gaslighting America”) that as of this writing had passed 1 million page views; what it was like to have a piece cut through the noise and trend on social media; why Teen Vogue has more political coverage than you might think; what the freelance market is like for a 25-year-old writer; what the reaction has been to the piece including her appearances on CNN, Al-Jazeera America and Netflix's Chelsea, a half-hour series hosted by comedian Chelsea Handler, and more.

A reminder: You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode 93 of the Sports Illustrated Media Podcast features Barstool Sports CEO Erika Nardini.

In this episode, Nardini, a former AOL, Demand Media and Yahoo executive, explains how and why she took the Barstool CEO job; who the Barstool reader and viewer is in her mind; what the office atmosphere is like at Barstool and why they moved operations from Massachusetts to New York City; what the partnership with the Chernin Group means for the brand; why Pardon My Take has vaulted to the top of the iTunes rankings for sports podcasts; what Barstool's plans are when it comes to adding employees; her response to The Cauldron website saying Barstool staffers use social media as a weapon; what responsibility a brand has for the actions of its readers and listeners; her response on whether Barstool has become too professionalized since she arrived; what separates founder Dave Portnoy from other social media figures; how Barstool finds new talent; how she viewed the Emily Austen interview; how to appeal to new parts of the country including the South; how long she wants to stay in the job as CEO; the impact of the brand’s recent deal with Sirius XM; the potential for Barstool as a brand on television; the line between selling out and expanding the brand, and much more.

A reminder: You can subscribe to the podcast on iTunes, Google Play and Stitcher.

Learn more about your ad choices. Visit megaphone.fm/adchoices