We've all experienced the live launch rollercoaster – where carefully planned schedules dissolve into late-night strategy sessions and compulsive stat-checking. For many entrepreneurs, this intense cycle of stress and exhaustion isn't sustainable.

Enter Kate McKibbin, founder of Hello Funnels and host of the "Doing It Online" podcast. Starting as a fashion blogger in 2007, Kate has evolved into a funnel specialist who helps businesses transition from chaotic live launches to systematic evergreen approaches. Her journey from MySpace-era blogging to automated business success offers some juicy insights for entrepreneurs looking for a more sustainable path.

In our conversation, we talk about live launches vs the evergreen model. While live launches can create exciting sales surges, evergreen strategies offer a more controlled, consistent approach to income generation. Though not a 'set and forget' system, evergreen funnels can provide the stability and freedom many entrepreneurs crave, without the repeated emotional and energy drain of live launches.

For those of us caught up in the hustle and flow of online entrepreneurship, it's easy to get swept away by shiny offers and the latest buzzwords. However, Kate encourages authentic reflection on what works for us, individually and business-wise. She also shares her wisdom on achieving consistency, stability and ultimately, freedom – the ‘f-word’ we entrepreneurs got started in the first place for!

Key Takeaways:

• Live launches can create unsustainable cycles of stress and burnout

• Evergreen funnels offer a more controlled, consistent income approach

• Success requires matching your launch strategy to your personal style and business needs

• Automation isn't about eliminating effort, but reallocating it strategically

• The goal is creating a business that works for you, not the other way around

Connect with Kate:

Website: https://hellofunnels.co/

Instagram: @hellofunnels

Podcast: Doing It Online

Emma McQueen:

Website

For a copy of Emma's book, 'Go-getter: Raise your mojo, shift your mindset and thrive' – https://www.emmamcqueen.com.au/book/