Side Projects Podcast

Amy Francombe is a contributing editor at Vogue Business and writer of the amy_coded newsletter on Substack. We talk about why news is out and gossip is in, moving from a post-truth society to a post-meaning one, how unplugging became luxury’s most valuable currency, entertainment vs. conversion, why engagement metrics are junk, whether or not it cheapens a brand to have TikTokers sitting front row at fashion week, restoring fashion brands to a level of cultural leadership, and more.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

We talk about Secretary of Transportation Sean Duffy’s desire to “go back to an era where we didn’t wear our pajamas to the airport,” real bread lines at Meadow Lane, only doing charity if it’s a good content opportunity, and being “ghosted” by brands.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Annie Rauwerda is a comedian, long-time Wikipedian, and founder of the must-follow @depthsofwikipedia Instagram. In this special live episode, we ask her about the current right-wing attacks on Wikipedia, the Wikimedia awards, what it takes to be a Wikipedia editor, “Corn” being such a controversial entry page, muffins, why she’s optimistic about the next generation of internet users, and a wonderful story about making life-long friends from her “Perpetual Stew.”

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

The crew unpacks Zohran Mamdani’s electoral victory and what it says about a younger generation of New Yorkers who are looking to claw back a sense of agency, power, purpose, and connection beyond the “brand universe.” 

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Anu Lingala is a trend strategist and founder of the must-read Substack, WHAT’S ANU. We get a crash course in trend forecasting methodology, and then move on to who killed cool, the collapse of the irony/sincerity cycle, why people are trying to escape being seen by brands, Anu’s new theory on “trend bipolarity,” why we need to return to the basics of brand strategy, Anthony Bourdain, shareholder value, the Grimace shake, Peter Thiel, and more.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

This week on the pod we unpack what stunt movie marketing, the rise of fan edits, exclusive Glen Powell pics, and the not-advertising-advertising of the Louvre art heist reveal about what it takes to make a film relevant.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Daniel-Yaw Miller is an award-winning journalist and writer of the newsletter, SportsVerse. We talk to him about whether or not streamers and influencers are welcome disruptors or interlopers, not watching upstart sports leagues out of principle, what makes Stone Island a “smart collaborator” brand, depth vs. breadth, Loewe and On’s partnership with stone skipping GOAT Kurt Steiner, and NIL. 

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

Everything is an ad and no one is paying attention. Trey and Eli discuss if it’s possible to cut through in an era of calcified apathy, ad blockers, toilet TV, and “brandspeak” afflicted gen pop. 

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

AJ Wolfe is a blogger and author of Disney Adults: Exploring (And Falling In Love With) A Magical Subculture. We dive into Disney Adult culture, what’s behind a sort of religious fervor for the House of Mouse, how Disney is shifting its business priorities and offerings to meet an older, childless consumer base, why “the worst part about being a Disney Adult is other Disney Adults,” why you don’t have a divine right to fun rides and Star Wars hotels, and more.

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.

We—and the rest of New York—have a few thoughts on the sprawling, million dollar subway campaign for “Friend,” the AI-powered companion pendant that listens to whatever you’re doing and offers a running commentary on your interactions. It’s yet to ship a single product. Plus, Meta’s new “Vibes,” Palantir tote bags, ChatGPT and Claude’s new marketing pushes, and we ask “why do some brands have so much disdain for the consumer?”

IG: @sideprojects__

YouTube: @SideProjectsPodcast

Substack: https://sideprojectsco.substack.com/ 

Hosted on Acast. See acast.com/privacy for more information.