Talent agents are seeking out the internet’s erudite elite, promising marketers access to niche and engaged audiences far from the blast of social media. 

Thousands of authors including Kazuo Ishiguro, Philippa Gregory and Richard Osman have published an “empty” book to protest against AI firms using their work without permission. About 10,000 writers have contributed to Don’t Steal This Book, in which the only content is a list of their names. 

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