Simeon considers himself more of a merchandiser who prints rather than just a printer. Between the insane array of product he rolls out through Stupid Rad, and the bands he runs merchandising for, Simeon is a creative guy bent on leaving the world a little radder than he found it. Topics of discussion include: Living on the border of Illinois and Wisconsin, financial struggles of touring artists, starting with buttons, building out websites and fulfillment for bands, family discount culture, building relationships, hiring a driven team, finding individual motivations, and being your worst critic.