Simple and Smart SEO: GEO for Shopify and Etsy sellers

In this episode of the Simple and Smart SEO Show, Crystal Waddell sits down with e-commerce marketing expert Austin Becker (Part 1 of 3).

We talk about the evolution of Austin’s career, from selling quirky side-hustle products to founding a thriving e-commerce digital marketing agency. 

You’ll learn actionable insights on Google Shopping, product feed optimization, Amazon's advertising dominance, the power of Schema for Shopify SEO, and how AI is poised to reshape search and advertising. 

If you're an online seller or digital marketer, this episode is packed with tips and tools to upgrade your strategies for 2025 and beyond.

Key Takeaways:

• 🎯 Google Shopping success begins with strong product feeds and Merchant Center accuracy.
• 🔍 Winning in SEO means building product pages that rival Amazon—photos, videos, dimensions, reviews, and more.
• 🛍️ Schema apps can safeguard your Shopify SEO when themes change and enhance your metadata clarity.
• 🧠 AI and generative search platforms like Perplexity are beginning to offer new e-commerce ad opportunities.
• 💡 Freelancers and agencies can still thrive in PPC and e-commerce if they offer specialized value.

Episode Highlights:

• "If you're running retail, you don’t have time to learn Google feeds—so make it your job to know it."
• "Your product page has to be better than Amazon’s if you want to win that click."
• "AI-driven shopping will soon let you buy inside a chatbot. That's the future."

Listener Action Items:

• ✅ Audit your Shopify product pages: Do they match or beat Amazon’s detail and quality?
• ✅ Use tools like validator.schema.org to evaluate and improve your site’s structured data.
• ✅ Explore the Schema App for Shopify to protect and future-proof your SEO.
• ✅ Apply for early access to AI shopping platforms like Perplexity’s product feed program.
• ✅ Re-evaluate your marketing strategy yearly—Austin’s DIY summit method is a perfect starting point.

Connect with Austin:

👉🏽 Website

👉🏽 Linkedin 

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In part 3 of my interview with Andrew Ansley, we unpack the evolution of SEO from pre-2022 tactics to today's entity-driven, user-focused strategies. 

Learn why stuffing keywords is dead, how RankBrain and BERT changed the game, and why helpful, structured content (plus user metrics) is the new key to ranking. 

Andrew also demystifies topical authority, shares how to recover if your site’s in the “loser’s bracket,” and offers actionable tips for entrepreneurs and small business owners who want to win with SEO—without burnout.

Here’s what you’ll learn:

• How Google’s approach to content and ranking has changed since 2018 (and again after 2022)
• What “entity SEO” and “topical authority” mean for your website
• Why user satisfaction and mobile-first indexing matter more than ever
• How to structure content for both users and bots (headers, visuals, and more)
• What it takes to move your site from the “loser’s bracket” to the winner’s bracket

📚 Resources & Mentions:

• 🛠️ Simple and Smart SEO + AI Starter Guide → [coming soon!]
• 📦 The Sustainable Visibility System → [waitlist]

Connect with Andrew Ansley:

• 💬  AI Marketeers Skool 
• 📝  Andrew’s article on Entity SEO 
• 🎥  YouTube

🙌🏽 Listener Action Steps:

1. Subscribe for weekly SEO strategy & visibility tips!

✨ Episode Highlights (Memorable Quotes):

• “Before 2018, Google had not even a pretend understanding of content. What they had was keyword matching... Now, it’s about understanding context and entities.”
• “It’s not about getting someone to stay on your webpage. It’s about satisfying their query so they don’t go back to Google.”

👩🏽‍💻 About Me:

Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, and build a business that works for you.

Learn more at https://simpleandsmartseo.com

📲 Connect With Crystal:

• Linkedin
• Instagram → @simpleandsmartseo2
• Podcast Hub → htttps://simpleandsmartseo.com/best-seo-podcast
• SEO Squad Info

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with AI and SEO expert Andrew Ansley to discuss the intersection of artificial intelligence, SEO strategies, entrepreneurship, and modern parenting. 

Here’s what you’ll learn:

• How to leverage AI tools (like ChatGPT and Claude) to organize your business and creative projects.
• The critical skills kids need for the future—and how parents and educators can support them using AI.
• Why traditional education is broken and how AI can help every child learn in a personalized way.

📚 Resources & Mentions:

• 🛠️ Crystal's SEO Starter Guide → [coming soon!]
• 📦 The Sustainable Visibility System → [coming soon]
• 🎙️ Listen on Apple Podcasts / Spotify 
• 💬 Connect with Andrew Ansley → Linkedin

🙌🏽 Listener Action Steps:

1. Subscribe to the show for weekly SEO strategy & visibility tips!
2. Try organizing one of your business or creative projects using a new AI tool (like Claude, ChatGPT, or Jasper)—see if folders, projects, or custom prompts help streamline your workflow.
3. Reflect on your own learning style or your child’s learning style. How can you use AI to make education or skill-building more personalized and engaging in your home or business?

✨ Episode Highlights & Quotes:

• “If you’re a parent and you have an inquisitive kid, learning how to get your kid to use AI to answer their questions in a safe way is going to be amazing.” — Andrew Ansley
• “We are still teaching our kids the same way we did 50 years ago. But the future is not in a box.” — Crystal Waddell

👩🏽‍💻 About Me:

Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, and build a business that works for you.

Learn more at www.simpleandsmartseo.com

📲 Connect With Crystal Waddell:

• IG → @simpleandsmartseo2
• LinkedIn → https://www.linkedin.com/in/crystalwaddell/
• Podcast  → https://www.simpleandsmartseo.com/best-seo-podcast

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this conversation on AI-powered SEO workflows, Andrew Ansley joins The Simple and Smart SEO Show to share how smart marketers are using tools like Claude, ChatGPT, and automation platforms to save time and scale without hiring.

From building SOPs in under an hour to organizing AI projects for sharper output, Andrew reveals how today’s marketers can combine soft skills with machine intelligence to stay competitive—without burning out.

Whether you're a creative entrepreneur, solo founder, or agency owner, this episode is packed with actionable insights to help you systemize your business and let AI do the heavy lifting.

🧠 Key Takeaways:

• Claude vs. ChatGPT: Why Andrew canceled ChatGPT Pro and switched to Claude—and what you should know before choosing your AI tool.
• AI-Powered SOPs: How to create effective SEO workflows and train your AI assistant in under 30 minutes.
• Organized Output = Better Results: Why focusing on one task per project leads to cleaner, more reliable AI performance.
• Smart Automation Tools: How Andrew uses GoHighLevel and N8N to reclaim 10+ hours of work each week.
• Solo Scaling Strategy: Why the future of marketing favors technical solopreneurs—and how to hit $10M with minimal overhead.

💬 Memorable Quotes:

“You don’t need to master hard skills—you need to master how to operate the machine.” — Andrew Ansley

“Abstract prompts like ‘write an SEO strategy’ won’t work unless you define what that means.” — Andrew Ansley

✅ Listener Action Items:

• Start a separate project in your AI tool for each key business function—especially for SEO.
• Define your own templates and examples to guide your AI outputs more effectively.
• Test Claude vs. ChatGPT with the same prompt and compare the results—what works best for your workflow?
• Create or update your keyword research SOP using AI—then outsource or automate it to reclaim your time.

🎧 Listen now for no-fluff advice on using AI to simplify, scale, and sharpen your SEO systems!

 Subscribe for weekly insights at SimpleAndSmartSEO.com

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In Part 2 of our conversation about Local SEO, Darren Shaw of Whitespark returns to The Simple and Smart SEO Show to break down advanced Google Business Profile (GBP) strategies that actually move the needle. 

From the controversial truth about citation consistency to actionable tactics for leveraging Google reviews and optimizing your GBP for maximum visibility, Darren shares insider tips you won’t find in a typical SEO blog post. 

Whether you're a service provider, e-commerce seller, or local business, this episode is packed with high-impact, no-fluff advice to help you dominate local search results—ethically and effectively.

🗝️ Key Takeaways:

• Citation Consistency Debunked: It's not as critical as you think, but your core info should generally align across platforms.
• High-Impact GBP Optimization: Business name and primary category are the top levers for ranking—Darren explains why (and how to use them without risking suspension).
• The Real Deal on Reviews: Recency and consistency matter more than ever; learn how to keep that review flywheel spinning.
• Photo and Post Strategies: How regular uploads and Google Posts increase engagement signals and boost rankings.
• Virtual Locations & Google Profiles: The gray areas of using virtual offices and how to avoid Google suspensions.
• The One-Hour Local SEO Plan: Darren’s foolproof weekly plan to improve your rankings in just one focused hour.

📌 Memorable Quotes:

• "Your business name on Google is the most ridiculous yet powerful ranking factor. It’s absurd, but it works." — Darren Shaw
• "Don’t just fill out your Google Business Profile—optimize it strategically. That’s where the magic happens." — Darren Shaw

✅ Listener Action Items:

• Audit your Google Business Profile for high-impact changes: Business Name, Categories, and Service Pages.
• Start a consistent Google review acquisition plan—focus on recency!
• Schedule one Google Post per week—this is your sales pitch to new prospects.
• Engage with your local community through sponsorships and build real, high-quality backlinks.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this value-packed episode of the Simple and Smart SEO Show, host 💁‍♀️ Crystal Waddell sits down with local SEO legend Darren Shaw of 🏢 Whitespark. 

Discover why your website is the #1 data source for your Google Business Profile, how to optimize for the local 3-pack 📍, and what SEO myths to stop believing 🚫. 

Whether you’re a home-based biz, a service provider, or an online shop, these actionable insights will help your brand show up and stand out in local search! 🔍

💡 Key Takeaways:

• 🌐 Your Website = Your GMB Database: Google pulls profile data straight from your site!
• 🧾 Citations Still Matter… but not as much as they used to 📉.
• ⭐ Reviews + Proximity = Ranking Gold in local search 📍🔝.
• 🛠️ Service Pages Are a Must: One page per service = better SEO results 💪.
• 🕒 Business Hours Impact Visibility — especially between 4–7 PM! 🕓📉🕖
• 🔑 Keyword Research Made Simple: Just ask a few people what they’d search 🤔📲.
• ⚖️ Citation Consistency ≠ Life or Death: Google’s smarter than that now 🤖😉.

💬 Memorable Quotes:

🗣️ "Your website is the database for your Google Business Profile."
 🚖 "You don’t need fancy tools—just ask five taxi drivers what they’d search."
 🟢 "Google likes to rank businesses that are currently open."

- Darren Shaw

✅ Listener Action Items:

1. 🔍 Audit Your Google Business Profile – Fill in every field, especially your services!
2. 🧩 Create Separate Service Pages – Give each service its own optimized landing page.
3. 🕰️ Adjust Business Hours – Consider extending hours to stay visible longer.
4. 📇 Check Your Citations – But skip the pricey ongoing directory services 💸.
5. 🤝 Ask Around – Real-world keyword research starts with real people!

Connect With Darren:

Whitespark.ca

Linkedin

Connect With Crystal:

SimpleandSmartSEO.com

Linkedin

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this week's episode of the Simple and Smart SEO Show, Crystal Waddell sits down with Shreya LaCock from SEO for Hire to pull back the curtain on SEO careers, personal branding, and the future of hiring in a world powered by AI! 🚀

Together, they explore the different roles inside an SEO agency 🏢, the green flags to look for when hiring SEO help ✅, and why personal branding is no longer optional if you want to thrive. 

They also dig into how AI is reshaping SEO jobs — and why adaptability is your ultimate superpower. 💪🏼

Grab your coffee ☕ or tea 🍵 and let's dive in!

Key Takeaways:

• Master your personal brand 🧠: It's the new resume! Be visible, searchable, and active online.
• Understand agency structures 🏢: Know who you're actually working with when you hire an agency.
• Communication is king 👑: Great SEOs don’t just optimize websites—they know how to talk and connect.
• AI won't steal your job (yet!) 🤖: But adapting and learning AI tools will set you apart.
• Side projects = secret weapons 🔥: Showing passion through personal projects makes candidates shine.

Episode Highlights:

💬 "There is nothing more important than mastering your personal brand." — Shreya LaCock

💬 "The way we were doing SEO six months ago is completely different than today—and it’ll change again in two months." — Shreya LaCock

💬 "If you want to build a strong company, it really starts with strong leadership." — Crystal Waddell

Listener Action Items:

🔎 Audit your personal brand online

🤖 experiment with an AI tool for SEO, and 

🗣️ strengthen your communication skills to build trust and authority.

Connect With Crystal:

✅ Follow Crystal on LinkedIn: Follow Crystal

✅ If you're an entrepreneur or side hustler, join Crystal’s SEO Squad for weekly support! 🎯 Learn More Here

Connect With Shreya:

LinkedIn: Follow Shreya ✨
Check out SEO for Hire for SEO hiring solutions
Explore the Hiring OS Resource Vault 📚

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Shreya LaCock, marketing specialist at SEO For Hire, shares the inside world of SEO recruitment and agency hiring. 

From spotting green flags in potential SEO agencies to navigating gender gaps in job applications, Shreya brings both personal experience and professional wisdom. Y

ou’ll also hear what makes an onboarding process successful, the overlooked “honeymoon phase” of hiring, and how to make sure you’re building the right team for long-term growth.

Whether you’re an SEO agency, a business owner looking to hire, or a curious marketer wondering what it takes to break into the SEO world—this episode is packed with gems you don’t want to miss. 💎

🧠 Key Takeaways:

• Green Flags in SEO Agencies: Look for long employee tenure, clear career progression, and a culture of mentorship—not just ping pong tables and Friday yacht parties.
• Effective Onboarding Matters: SOPs and transparent communication prevent role confusion and reduce the chances of early turnover.
• The Hiring “Honeymoon Phase”: Expect the first 2–3 months to reveal how new hires handle stress—and stick with them through the dip.
• The Gender Gap in Applications: Women tend to apply only when they meet 100% of the job description, while men often apply when they meet far less.
• Hiring an SEO Agency? Ask for a 3-month plan, check their personal branding online, and look for consistent communication and employee stability.

📌 Episode Highlights:

“Don’t grow a team for the sake of growing a team. Grow it to scale your business.” – Shreya LaCock

“Even recruiters know what it’s like to lose a job. We’re people too.” – Shreya LaCock

🎯 Listener Action Items:

• 🔍 Review your own hiring process: Do you have clear SOPs and onboarding plans for new team members?
• 📋 Vet your future SEO agency: Check Glassdoor reviews, ask for case studies, and look at employee tenure.
• 💼 Applying for a job? Go for it—even if you don’t meet 100% of the qualifications. You bring more to the table than you think.
• 🧰 Download SEO For Hire’s “Hiring OS” or create your own version of job ad templates, onboarding docs, and salary guides.

Connect With Shreya LaCock:

Linkedin

SEO For Hire

Get the "Hiring OS" Resource

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this can't-miss episode of the Simple and Smart SEO Show, Crystal Waddell reconnects with digital strategist and SEO pro Favour Obasi-ike. 

Whether you're podcasting on Wix, exploring RSS feeds, or wondering how to rank better using voice search, this episode is full of insights you can apply today to stay ahead tomorrow.

🔑 Key Takeaways:

• Own Your Platform: Hosting your podcast on a separate domain boosts domain authority and builds a long-term digital asset.
• Podcast SEO: Turn each episode into its own optimized URL with keyword-rich titles for better indexing and searchability.
• RSS Feeds & Site Maps: These are the backbone of your content strategy—essential for pushing updates and syncing across platforms like Pinterest.
• AI Tools: Tools like Harpa AI can streamline SEO research, transcription, and content creation across platforms.
• Voice Search Readiness: As voice search rises, your brand needs to show up in verbal queries, not just typed ones.
• From SEO to Thought Leadership: The future of SEO is about positioning yourself as a thought leader—focus on delivering value, not just ranking.

✨ Memorable Quotes:

• “Stay ready so you don’t have to get ready.” — Favour Obasi-ike
• “Your website is like a book. Each page is a chapter that Google can rank.” — Favour Obasi-ike
• “You don’t want to be a seller. You want to tell stories people can remember.” — Favour Obasi-ike

📌 Listener Action Items:

• 🛠️ Audit Your Podcast URLs: Are they keyword-friendly? Custom? Indexable?
• 📥 Connect Your RSS Feed: Sync your blog and podcast content to Pinterest and Google Search Console.
• 🌐 Secure Your Domain: Make sure your podcast has a dedicated domain or subdomain to boost long-term visibility.
• 🔍 Explore Harpa.AI: Try this Chrome extension to level up your content creation and SEO game.
• 🎙️ Rethink Content: Are you presenting yourself as a thought leader? Use SEO to show, not just tell.

Connect With Favour:

Linkedin

We Don't Play Podcast

Website

Courses
Connect

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

This episode is a full-circle moment! 

Crystal reconnects with the person who first planted the seed that SEO could actually drive traffic—without the middleman of social media. 

Meet Favour Obasi-ike: a podcasting pioneer, SEO strategist, and founder of We Don’t Play Podcast. 

Together, Crystal and Favour take a nostalgic ride through their Clubhouse days, unpack the magic of Pinterest SEO, explore the future of RSS feeds, and share why your website needs a sitemap. 

Like, yesterday!

Whether you're a seasoned business owner or just now dipping your toe into SEO, this episode is packed with heart, tech, and next-level brand-building tips.

🔑 Key Takeaways:
✋🏽 SEO isn’t just for tech bros—it’s for creatives, connectors, and community builders.
✋🏽 Pinterest + SEO = a secret traffic goldmine (especially when you tap into RSS feeds).
✋🏽 Your sitemap is basically your website’s brain—don’t leave it blank!
✋🏽 Clubhouse may have changed, but the relationships (and strategy seeds) planted there still matter.
✋🏽 Repurposing content—like using podcast convos for blogs—is a powerful SEO move.

📌 Episode Highlights:

“Hey, there’s this thing off social media called SEO…”
“If you're not getting traffic, it's probably because you don’t have a sitemap.”
“Pinterest is SEO in disguise—and it’s growing fast.”
“Clubhouse was our digital coffee shop in 2020. And the friendships stuck.”

🎧 Listen Now If You:

• Miss those early Clubhouse convos and want to feel seen.
• Need SEO and Pinterest demystified in a kind, relatable way.
• Love stories about how business friendships shape your journey.

📝 Listener Action Items:
 

✅ Check if your site has an XML sitemap (and fix it if not!).
✅ Connect your blog’s RSS feed to Pinterest to automate pinning - or call Favour for help!
✅ Send this episode to an old friend who inspired your entrepreneurial path.

Connect With Favour:

Linkedin

We Don't Play Podcast

Website

Courses
Connect

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...