Simple and Smart SEO: GEO for Shopify and Etsy sellers

In this episode of The Simple and Smart SEO Show, host Crystal Waddell welcomes Heather Physioc, Chief Discoverability Officer at VML, for a deep dive into the evolving world of search and digital strategy. 

Heather shares her insights on why Google isn't the only search engine that matters, how AI is reshaping the search journey, and why content needs to serve users at every stage—from discovery to post-purchase. 

From structured data to customer retention via social media, this episode is packed with practical takeaways for marketers, SEOs, and business owners.

Key Takeaways:

• SEO Isn’t Just About Google Anymore: Platforms like TikTok, Pinterest, Reddit, and in-platform AI search tools are becoming vital in the discoverability ecosystem.
• AI Should Enhance, Not Replace Creativity: Use AI to eliminate repetitive tasks and streamline workflows—not to substitute authentic human communication.
• Brand Experience Matters Across the Entire Journey: From awareness to post-purchase content, every touchpoint contributes to discoverability and trust.
• Structured Data Is Critical for E-commerce SEO: Schema and well-organized product feeds prepare brands for AI-powered commerce search.
• Jobs to Be Done Framework is More Relevant Than Ever: SEO should be rooted in solving real user problems, especially in the age of contextual, compound queries.

Episode Highlights:

• "Google is not the only platform out there where people are engaging in search activities." – Heather Physioc
• "Jobs to be done isn't just a theory—it's a way to make your brand truly useful across all channels."

Listener Action Items:

1. Reevaluate Your SEO Strategy Beyond Google: Identify where your audience is searching and tailor your content accordingly.
2. Use AI Thoughtfully: Let AI handle grunt work so you can focus on creativity and strategy.
3. Audit Your Customer Journey Touchpoints: Create or improve content that supports awareness, comparison, and retention.
4. Implement Structured Data Markup: Prioritize schema to support AI discoverability in commerce platforms.
5. Map Jobs to Be Done: Understand the real problems your customers are solving—and how your brand fits in.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Ross Simmonds breaks down how AI overviews and LLMs are changing search—and what small businesses can do to keep winning. 

We dig into why brand and owned channels matter more than ever, how to diversify beyond Google, which third-party domains LLMs love to cite, and a simple focus formula for content distribution. 

• The SERP is shifting to answers and transactions; fewer clicks to your site means brand + owned channels are mission-critical. 
• Now is the time to publish unique, story-driven content that LLMs can cite later. Create assets your “future you” will be grateful for. 
• Diversify discovery: show up where buyers research (TikTok, Pinterest, Instagram, Etsy), not just on Google. 
• Search behavior has shifted—people use Instagram/YouTube/TikTok for ideas and how-tos; optimize for those journeys. 
• To influence LLM answers, seed multiple authoritative domains (LinkedIn, Reddit, Medium, Quora) with your message. 
• “Be excellent on one channel” first; syndicate elsewhere even if it’s not perfect—then expand. 
• Optimize your life too: sleep and calendars drive better marketing than nonstop grind. 

1. Pick your “home” channel and get excellent at it for 90 days; syndicate the same posts to 2 other platforms with light edits. 
2. Publish 3–5 unique, story-rich assets this month that your future self wants LLMs to cite. 
3. Seed third-party domains (LinkedIn article, Reddit thread, Medium post, Quora answer) with your core message to boost LLM citation odds. 
4. Audit discovery: can buyers find you on Pinterest/Instagram/TikTok/Etsy for your “money” searches? If not, claim and optimize profiles. 
5. Protect your energy: schedule sleep, workouts, and weekly calendar reviews before adding new marketing experiments. 

• Linkedin
• Get Ross’s book: Create Once, Distribute Forever 

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this episode of the Simple and Smart SEO Show, host Crystal Waddell sits down with Ross Simmonds — founder of Foundation Marketing and distribution.ai, keynote speaker at Brighton SEO, and passionate content strategist. 

Ross shares how he started out online running a fantasy football blog and now advises global brands. 

His message: most creators need to stop obsessing over new content and start amplifying what they’ve already made. 

Learn his “garden analogy” for content promotion, the Four Es framework for creating engaging posts, and how to balance content marketing with SEO. 

Whether you’re an entrepreneur, marketer, SEO or creator, this episode will shift your mindset from constant creation to strategic distribution.

Key Takeaways:

• Why most brands underinvest in content distribution — and how to fix it.
• The “garden analogy” for nurturing content long after it’s created.
• How to overcome the fear of over-promoting your content.
• The Four Es framework for engaging, educational, entertaining, and empowering content.
• Why SEO lives under the broader umbrella of content marketing.
• How to treat different content types like investment asset classes.

Episode Highlights:

• "If you’ve given up your time to create something, that thing is now an asset — and assets deserve distribution." – Ross Simmonds
• "I’ve never seen someone share too much good content." – Ross Simmonds

Listener Action Items:

• Audit your existing content and identify pieces worth re-promoting.
• Shift your time ratio from 90% creation / 10% promotion to a healthier balance.
• Apply the Four Es to your content strategy this month.
• Experiment with DM-based calls-to-action instead of “link in bio” prompts.

Connect With Ross:

Linkedin

Buy His Book: Create Once. Distribute Forever.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this final installment of the Shopify Series: From Strategy to Action, Crystal Waddell takes you inside one of her favorite tools—Surfer SEO—and shows you exactly how to use it to optimize your Shopify store pages for maximum visibility. 

From product descriptions to collection pages, homepage copy, and blog posts, you’ll learn step-by-step strategies to integrate Surfer SEO into your workflow. 

Crystal also shares pro tips, keyword research insights, and how to make your content Google-loved without guessing what works.

Key Takeaways:

• Surfer SEO works beyond blog posts — it’s powerful for product pages, collection pages, and even your homepage or about page.
• Collection pages can benefit from short but keyword-rich descriptions — as little as 50–100 words can make a difference.
• Surfer’s real-time content score acts like a coach, showing you exactly how to optimize as you write.
• Keyword research is essential before diving into content optimization.
• Small businesses can compete with big brands using Surfer SEO’s structured guidance.

Episode Highlights:

• "Surfer SEO is like having a coach in your corner while you write."
• "Even a short paragraph using three to four suggested keywords can boost your visibility."
• "Visibility is a skill—keep growing."

Listener Action Items:

1. Identify a Shopify page you want to optimize—product, collection, homepage, or about page.
2. Use Surfer SEO’s content editor to enter your target keyword and review competitor insights.
3. Follow the keyword suggestions and structure prompts to raise your content score.
4. Download Crystal’s $7  Surfer SEO Workbook for Shopify for templates, prompts, and tracking tools!
5. Consider joining the SEO Squad for ongoing weekly support.

This episode includes my affiliate link for Surfer, so if you sign up using it, I may get a small commission. Thanks for checking it out!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

(Shopify From Strategy to Action Series, Episode 4!)

In this episode, we're getting real about Shopify page templates — and why they might be quietly holding your SEO back. 😬

From homepage headers to collection and product page tweaks, Crystal shares how to update your templates to help your content rank and convert.

👀 If you’ve ever wondered:

 “Do I really need to mess with my templates?”
 The short answer is: YES — but it’s simpler than you think.

✨ What You’ll Learn:

• Why templates are the foundation of Shopify SEO success
• How to add keyword-rich headers and content to your homepage
• Simple, fast updates to boost your collection and product pages
• How to apply the “Jobs to Be Done” framework for search intent
• A peek inside the $7 Shopify SEO Templates Toolkit

🧰 Resources & Mentions:

• Shopify SEO Templates Toolkit 
• $7 SEO Starter Course → https://SEOin7Steps.com (limited time only)
• Sustainable Visibility System → coming soon!
• Podcast Hub → https://SimpleandSmartSEO.com/best-seo-podcast

🎯 Your Action Step:
Update one section of your homepage using a keyword-rich H1 or intro paragraph, and tag @simpleandsmartseo so Crystal can cheer you on! 🧡

📌 Connect with Crystal:

• Website → https://simpleandsmartseo.com/
• Instagram → https://instagram.com/simpleandsmartseo
• Podcast on Spotify → https://open.spotify.com/show/5q7TnaTJAgXty6K8bHY62j
• Podcast on Apple → https://podcasts.apple.com/us/podcast/the-simple-and-smart-seo-show/id1623005671

Would you like a version adapted for blog or email as well?

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Want more organic traffic and faster conversions on your Shopify store? 

In this episode of the Simple and Smart SEO Show, Crystal Waddell breaks down the visual side of SEO with a focus on image optimization.

From renaming image files and writing strategic alt text to compressing files and picking the best formats, Crystal walks you through four essential steps to get your images SEO-ready. 

You’ll also learn how to use ChatGPT to quickly generate descriptive alt text and how to leverage Pinterest to amplify your visual content strategy.

✅ What You’ll Learn:

• Why image SEO drives traffic from Google and Pinterest
• How to rename image files using SEO-friendly keywords
• The dos and don'ts of writing alt text (and how ChatGPT helps)
• Image compression tools that boost load speed (TinyPNG & WebP)
• Best image formats for product photos, logos, and backgrounds
• Bonus: Pinterest optimization tips and helpful Shopify apps

🎯 Action Steps:

• Rename one product image with keywords before uploading
• Use alt text that’s clear, accurate, and avoids keyword stuffing
• Compress images under 300KB (or even 100KB with WebP)
• Download Crystal’s $7 Image SEO Checklist for a full walkthrough
• Try the free Pinterest Save Button Shopify app

🛠️ Helpful Links:

• Image SEO Checklist: simpleandsmartseo.com/images
• Free Alt Text Generator
• TinyPNG: https://tinypng.com

📌 Next Episode Tease:
 Coming up in Episode 4: Templates that elevate your Shopify SEO—homepage, product pages, and collection pages.

📲 Let’s Connect:
 Update one image today and tag @simpleandsmartseo2. 

You’ve got this!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this episode, Crystal breaks down the must-have SEO tech stack for Shopify sellers who want to show up in search results, build authority, and grow sustainably without feeling overwhelmed.

You’ll learn about the core apps that make SEO easier, free tools to track and audit your progress, and optional power tools if you’re ready to take things to the next level.

Whether you’re just getting started with Shopify or looking to improve your existing SEO strategy, this episode will help you focus on the right tools so you can stop guessing and start growing.

Key Takeaways

• You don’t need 50 tools — just a few key apps and resources to support your SEO efforts.
• Start with free tools like Google Search Console and Microsoft Clarity to understand your current performance.
• Add must-have apps that create fresh content and improve site speed, like a review app and TinyPNG.
• Explore advanced tools like Ahrefs, Ubersuggest, and Surfer SEO as you grow.

Resources & Mentions

• Shopify SEO Tech Stack Checklist (only $7!)
• 7-Step SEO Starter Course
• Google Search Console
• Microsoft Clarity
• InstaIndex
• TinyPNG
• Surfer SEO (My Affiliate Link!)

Action Steps for Listeners

1. Install at least one new SEO tool today (Google Search Console is a great place to start).
2. Download the Shopify SEO Tech Stack Checklist to make setup easy and track what you’ve implemented.
3. Tag Crystal on Instagram @simpleandsmartseo2 to share your progress.

Connect with Crystal

• Website: simpleandsmartseo.com
• Instagram: @simpleandsmartseo2
• Podcast on Apple: Listen here
• Podcast on Spotify: Listen here

Next Episode:
Don’t miss the next episode, where we’ll talk about optimizing your images so they bring in traffic — not just likes!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this kickoff episode of my Shopify SEO from Strategy to Action summer series, we start with the most important piece: your mindset.

If you've ever thought:

• "SEO is just for techies!"
• "Shopify isn't good for SEO."
• "I don't even know where to start."

This episode is for you!

🎯 What you'll learn:

• Why your mindset is the #1 SEO success factor
• The top myths keeping shop owners stuck (and how to bust them)
• A fun visibility readiness quiz to check if you're truly ready to be found

💡 Key takeaway:
SEO is like your most loyal employee — working for you even when you're on vacation.

👉 Grab the $7 SEO Mindset for Shop Owners Guide:
https://simpleandsmartseo.com/mindset

🎧 Listen on your favorite app:

• Apple Podcasts
• Spotify

🙌 Ready to take action?
1️⃣ Download the mindset guide.
2️⃣ Take the quiz and shift your beliefs.
3️⃣ DM me your biggest SEO mindset block on Instagram → @simpleandsmartseo2.

💬 About Crystal:
I'm an SEO educator, Shopify seller, and visibility strategist helping creative entrepreneurs grow sustainably and show up confidently — without resenting the work!

Learn about my SEO Squad!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Join PPC Pro Austin Becker and me in this episode of The Simple and Smart SEO Show.

We’re diving into strategic blogging, PPC attribution, and the underrated power of Pinterest — a must-listen for creative entrepreneurs, Shopify sellers, and busy business owners who want to grow without burnout.

Here’s what you’ll learn:

• How to use Google's "People Also Ask" to create blog content that drives traffic
• When and how Pinterest ads actually work for e-commerce
• Why attribution is murky — and how to trust your gut when running ads

 0:00 – Intro
 0:02 – How to use Google to find blog ideas that convert
 1:10 – Linking blog posts back to products and monetizing content
 2:00 – Pinterest: A goldmine for visual and evergreen traffic
 3:20 – Are Pinterest ads worth it? Austin shares results
 4:45 – Organic vs paid Pinterest: What drives more ROI
 6:00 – Planning and buyer intent on Pinterest
 7:00 – How to measure PPC success (or not)
 8:00 – Realistic evaluation windows for ad performance
 9:00 – Common PPC/SEO mistakes to avoid
 10:15 – Who’s a good fit for Becker Marketing’s services
 11:30 – Final thoughts

📚 Resources & Mentions:

• 🛠️ My $27 SEO Starter Course → https://SEOin7Days.com
• 🎙️ Podcast on Apple → Apple Podcasts
• 🎧 Podcast on Spotify → Spotify
• 💬 Austin Becker Marketing → https://abeckermarketing.com
• 📺 YouTube Channel → PPC for Everyone

🙌🏽 Listener Action Steps:

1. Subscribe for weekly SEO strategy & visibility tips!
2. Comment below with your biggest takeaway from Austin's Pinterest or blogging strategy.
3. Start Your SEO journey with my 7 step starter course at SEOin7Days.com

👩🏽‍💻 About Me:
Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, and build a business that works for you.

👉🏽 Let's Work 1-1!

📲 Connect With Me:

• Instagram → @simpleandsmartseo2
• Podcast Hub → https://SimpleandSmartSEO.com/best-seo-podcast
• Website → https://simpleandsmartseo.com

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this episode of The Simple and Smart SEO Show, we’re diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. 

If you’re a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.

Here’s what you’ll learn:

• How to drive traffic without depending on Google (hint: email + social!)
• Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROAS
• The smartest way to scale: sell more when people are already buying

⏱️ Timestamps:
 0:00 – Intro: The Google traffic trap
 1:16 – Competing with Amazon (without losing your mind or margins)
 3:20 – What is Search Impression Share & where to find it
 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained
 10:31 – The truth about your prices (and why doubling them may save your business)
 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips
 17:37 – Video SEO strategy for higher CTR
 18:31 – Collection page tips from Bonobos

📚 Resources & Mentions:

• 🛠️ $27 AI SEO Starter Course → https://SEOin7Days.com
• 🎙️ Podcast on Apple/Spotify → https://simpleandsmartseo.com/best-seo-podcast
• 💬 Guest: Learn more about Austin Becker → abeckermarketing.com

🙌 Listener Action Steps:

1. Subscribe for weekly SEO strategy & visibility tips!
2. Start your way to SEO Success for only $27, delivered on your schedule by ChatGPT → https://SEOin7Days.com

👩🏽‍💻 About Me:
 Hi, I’m Crystal Waddell — SEO educator, Shopify seller, and visibility strategist for creative entrepreneurs. On this channel and podcast, I share practical, empowering tools to help you grow sustainably, show up confidently, and build a business that works for you.

 Learn more at https://simpleandsmartseo.com

📲 Connect With Me, Crystal Waddell:

• Instagram → @simpleandsmartseo2
• Podcast Hub → https://SimpleandSmartSEO.com/best-seo-podcast
• Website → https://simpleandsmartseo.com
• E-commerce Site → https://collageandwood.com

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...