Today I dive into the often-overlooked aspect of SEO: optimizing images.

You'll learn simple tweaks—low-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify the process, for Podpage users and for WordPress users. Whether you're a seasoned podcaster or just starting, these strategies will help you enhance your online presence and make your images work harder for you. Tune in and let's optimize those images together!

Quick Fixes

Use keywords in your file names.

Use hyphens to separate words in your file names.

Make descriptive alternate descriptions.

Resize Your Image (before uploading).

Social Preview Images (1200X630).

WordPress Users

Use a CDN Content Delivery Network like Bunny.

Create an Image Site Map.

Alt Text Plugin for WordPress Users (see image on website)

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

RankMath Plugin

Bunny CDN

Alt Text Plugin

Mark at PodcastBranding.co

Squoosh Free Image resizer and compression tool

TinyPng

Tiny JPG

Podcast Hot Seat

Much of this episode was based on an article, "How to Optimize Images for Search Engines & Users" from Semrush

Mentioned in this episode:

Podpage Built on Podcaster Feedback

Brenden Mulligan, the founder of Podpage, built Podpage on user feedback. He stays in his lane and focuses on building the ultimate podcast website (including Podcasting 2.0 features incorporated into your site) for podcasters. You can build your website in 10 minutes with no coding.

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy