Simplified. By Tobias Dahlberg

If you're in the professional services space (agency owner, consultant, coach, etc.) one of the SMARTEST things you can do is to PRODUCTIZE your service(s). 

When you think of your service as a product, you will start to STANDARDIZE it, so that you can deliver a specific outcome repeatedly over time. 

The main benefits are: -You can get higher margins -Your business becomes more predictable -You can grow and scale your business and...you can remove yourself as the BOTTLENECK of your business. 

Interested? 

Join Beta™ - our brand new program for owners of professional services firms who want to productize their services. thefutureacademy.com/meeting In 30 days, you'll launch and work with paying clients. 100% ROI Guarantee. 
 

For free resources and to check out our offerings, go to thesimplecompany.com

Have you ever listened to someone more experienced than you as they told you something important....yet you chose to ignore it?

I know I have.

During the first seven years running my brand consultancy, I ignored not only what I learned from industry leaders and gurus, I ignored my own advice...the advice I gave my clients as a strategist...

I feel like such an idiot...but I more or less wasted seven years building my agency the wrong way...

I am talking about the same way practically everyone builds and operates their agency, consulting firm...or any professional service firm.

Hope you enjoy the episode.

For free resources and to check out our offerings, go to thesimplecompany.com

Why do we measure business success based on revenues, when profits are the only thing that really matter. I mean, sure, size does matter (sometimes), but aren't you more interested in having a profitable business than a big one?

In this episode, I share some principles for how to make your agency or consultancy profitable, how to avoid some common traps (I've been there....), and three "must" ideas you will have to implement to make your business profitable (and scalable).

Hope you enjoy the episode.

p.s. contact me at tobias [at] thefutureacademy.com if you'd like to share ideas or connect with me.

We're working closely with agencies on the stuff I talk about in this episode. 

For free resources and to check out our offerings, go to thesimplecompany.com

We all know BRANDS matter, but do you know how you can translate your brand-building investments and activities into MONEY?

This could blow your mind!

Learn a simple, powerful formula that connects to your brand.

In addition to explaining how "brand" connects to revenue, and profit, I also share a couple of opportunities.

1. I work with a small number of selected clients to implement strategies around brand- and offering development, client acquisition, and operations (based on my work around what I call The Simple Company). 

2. I am launching a brand new membership service, which works la lot like a mastermind. It's for ambitious, visionary entrepreneurs who want to build 7 and 8 figure businesses (you don't have top be there yet), and who want to live a passionate life and have it all...experiences, relationships, growth, lifestyle...

If you're interested, please email me at [email protected] and I'll connect you with my team.  

For free resources and to check out our offerings, go to thesimplecompany.com

Brand consulting needs a serious upgrade.

Let's be real.

What used to work in "brand-building" does not work as well today.

And the majority of the industry fails to make a decent living.

I've been in this space for almost 15 years, and I've seen enough to say that it's time we stop doing it the old way...

Brand strategy followed by "branding", a.k.a brand communications (visuals, messaging etc.) is simply not enough in a 2022 environment.

Let's replace RE-BRANDING (as we know it) with RE-INVENTION.

As brand consultants, we must hold ourself to a higher standard. We can bring more value that lawyers and business consultants at best. We combine strategy with creativity, which is how we can create magic for our clients.

We're in the business of future creation, connecting companies and customers with a greater future.

In this eposiode, I share what a better model looks like. It's a model I have practiced throughout my career, and it deliver because it's about driving innovation and business transformation through the lens of "brand".

Check out the video in the comments below, and if you like it, apply to be one of the 20 people who joins me for Certified Brand Consultant™ - 10 weeks of training and coaching.

I am only opening this program 1-2 times per year, so if you want in, just DM me and my team will set up a call to discuss it.

Btw, if you're not into brand consulting but would me and my team to apply this model and thinking to your brand and business, please DM me too...we work with growth-minded companies to drive growth and profitability through their brands.

For free resources and to check out our offerings, go to thesimplecompany.com

Positioning is one of the most important ideas in business. More than your brand strategy, your position is the heart of your business strategy. But how do you go about discovering your positioning?

In this episode I share the framework I created about 10 years ago and used with hundreds of clients.

It's as simple as it can be, and I am confident that it will help you.

Dig out a pen and paper, and follow this simple exercise.

if you want the tool sent to you, please email us at hello(at)thefutureacademy.com and we will send the framework.

Hope you enjoy the episode.

For free resources and to check out our offerings, go to thesimplecompany.com

In this episode, I share the one thing any business needs to become unstoppable.

When you ask people what they want the most, they don't usually mention this thing....but all entrepreneurs secretly crave it.

I am talking about PREDICTABILITY.

When your business is predictable, you don't have to live in a reactive, short-term mode.

You can create, innovate and make strategic, long-term decisions that serve your mission and your ultimate dream.

In this episode, I share what it takes.

To check out more, check out this free training where I do deeper into this:

www.thefutureacademy.com/simplecompany

For free resources and to check out our offerings, go to thesimplecompany.com

Why is change so hard?

Have you met the 800-pound gorilla?

Have you tamed it?

Check out this episode where I talk about the PROCESS for PERMANENT CHANGE.

Hope you enjoy it.

Pls share this with someone who needs to hear this.

And don't forget to subscribe, share, and review ;)

For free resources and to check out our offerings, go to thesimplecompany.com

This is THE most important era for brands. This is also the best time ever to become a brand consultant. In this episode, I talk about how brands create value and differentiate, and how mere product or service benefits won't suffice anymore.

I explain my model for value creation and differentiation. You can use it to frame questions and ensure you are creating value on multiple levels (stacking value).

If you are interested in learning more about brand consulting, go to :

www.thefutureacademy.com/certifiedbrandconsultant

For free resources and to check out our offerings, go to thesimplecompany.com

Here's a GREAT insight and principle for you if you want to avoid feeling fear while you perform (on stage, video, podcast, or wherever). It's not about strategy, it's not about tactics....it's about something a lot BIGGER than that. Listen in to see what I mean, and I am sure you will agree.

For free resources and to check out our offerings, go to thesimplecompany.com