Attention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitness services to potential clients.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:39) - Increasing value through emotional connection

(2:57) - Establishing value in a B2C sale & selling fitness professionals

(5:46) - Value proposition for salespeople to increase conversions

(9:08) - Uncovering limiting beliefs and establishing accountability

(12:37) - Simplifying the sales conversation with clients & process for your team

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