Today’s episode is absolutely loaded with information. I cover the challenge of positioning for a single-product company compared to a multi-product company and share two specific examples on the topic. I also discuss how to handle positioning for segments, what happens when you have multiple segments to target, and the importance of your positioning resonating with your target champion.

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(00:00) Positioning a single-product company vs a multi-product company

(02:37) An example from IBM’s positioning

(08:00) An example of Salesforce’s positioning

(11:22) How to handle positioning for segments

(15:59) What happens when you have multiple segments?

(19:02) How to position for various personas

(24:34) The most important thing to do when doing persona positioning

(26:18) Thanks for listening

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Where To Find Me:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

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