Let us know what you think! Text us!

In this episode, Deny Caballero welcomes Rick Franco, co-founder of Four Branches Bourbon, to discuss veteran entrepreneurship, responsible alcohol culture, and building a business rooted in service and honor.

Rick shares how Four Branches was created by veterans from different military branches to honor sacrifice while changing the narrative around alcohol and mental health. This episode explores entrepreneurship after service, navigating the bourbon industry, and finding harmony between work, family, and purpose.

Key Topics Covered:

• Veteran-owned business and entrepreneurship
• Responsible drinking and mental health awareness
• Honoring military sacrifice through business
• Navigating the bourbon industry
• Finding harmony in life and leadership

Follow Security Halt! Podcast for more conversations on leadership, service, and purpose.

Chapters:
00:00 – Veteran-Owned Bourbon With a Mission
 01:15 – The Story Behind Four Branches Bourbon
 05:30 – Military Service, CIA Experience, and Leadership
 10:27 – Honoring Sacrifice Through Business
 15:55 – Changing Alcohol Culture and Responsibility
 18:48 – Mental Health and Responsible Drinking
 22:54 – Navigating the Bourbon Industry
 28:03 – Crafting a Veteran-Built Brand
 33:27 – Entrepreneurship After Military Service
 39:47 – Lessons Learned From Business Failures
 48:14 – Family, Business, and Life Harmony
 52:55 – Defining Success Beyond Profit
 55:10 – The Future of Four Branches Bourbon

 Sponsored by: Dr. Mark Gordon & Millennium Health Centers
  Get the book Peptides for Health Vol.1 Medical Edition today.
  Use code PTH25 for 25% off through March 15
  Use code Phase2P for 10% off Millennium products
  Available only at MillenniumHealthStore.com

 PRECISION WELLNESS GROUP 
Use code: Security Halt Podcast 25

Website: https://www.precisionwellnessgroup.com/
 
 Security Halt Media

https://www.securityhaltmedia.com/

 Instagram: @securityhalt

X: @SecurityHalt

Tik Tok: @security.halt.pod

LinkedIn: Deny Caballero

 Connect with Rick Today!

LinkedIn: https://www.linkedin.com/in/alfredo-franco/

Website: https://www.fourbranches.com/?srsltid=AfmBOooy2ANhz1vnVgx8z5ZsFUFarnguDV4ACE2_CqtMJJRRYkZKjarK

 Looking for custom handmade items, military memorabilia, or laser engraving? Contact Eric Gilgenast.

Instagram:https://www.instagram.com/haus_gilgenast_woodworks_main/

Website: https://www.hausgilgenastwoodworks.com/

SOF Heritage Designs Custom belt Buckles. Of the Regiment for the Regiment SOF-HD.Instagram: https://www.instagram.com/sofhdesigns/

Support the show

Produced by Security Halt Media