In Part 3 of the Marketing Playbook Series, Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning.

Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint, without diving into tactics, content calendars, or day-to-day execution.

Chontelle explains why most marketing feels overwhelming when business owners only look at the current week or month, and how zooming out to a full-year view instantly creates clarity, calm, and better decision-making.

This episode emphasises the importance of using last year’s performance data as an input, not a limitation, and introduces a simple framework for assigning each month a clear marketing focus based on attraction, nurture, or conversion.

Listeners are guided to assign just one primary focus per month, creating structure without pressure.

These actions are designed to help listeners build a calm, realistic plan that supports growth — without locking them into rigid tactics.

In Part 4, Chontelle introduces the always-on marketing systems that support sales year-round and explains how these systems reduce pressure during conversion-focused months.

This episode is ideal for eCommerce founders who want to stop reacting, start leading, and build a marketing plan that actually fits real life.

Connect with Chontelle

Connect on Instagram

Want Chontelle's support this year? Book a FREE Roadmap call to see how Chontelle could support you

In Part 2 of the Marketing Playbook Series, Chontelle Fossey breaks down the numbers that truly matter in an eCommerce business and why tracking the wrong metrics (or none at all) is one of the fastest ways to feel overwhelmed, reactive, and stuck.

This episode is designed to help eCommerce founders move away from vague goals like “I want more sales” and instead understand that eCommerce growth follows a clear, measurable formula.

Chontelle explains how revenue is driven by three core inputs - traffic, conversion rate, and average order value and how strengthening even one of these can positively impact the bottom line.

She also introduces the concept of stepping-stone goals, helping listeners sense-check whether their current targets are actually aligned with the bigger outcome they want to achieve.

Why “more sales” is not a strategy and what to focus on instead

The simple eCommerce formula behind predictable revenue

The three areas every Head of Marketing must measure: attraction, nurture, and conversion

Why improving returning visitor rate naturally lifts conversion without needing more traffic

Why tracking metrics weekly (not monthly) leads to calmer, more confident decision-making

These metrics act as leading indicators — helping business owners identify what to strengthen before revenue becomes inconsistent.

In Part 3, Chontelle walks through how to map marketing activity for the year, ensuring every campaign, piece of content, and email aligns with the metrics and stepping stones identified in this episode.

If marketing still feels unclear or disconnected from revenue, Chontelle offers 1:1 Marketing Roadmap Calls to help eCommerce business owners:

Book a roadmap call here: Click here.

If this episode sparked questions or clarity, listeners are invited to DM Chontelle on Instagram:
👉 @chontellefossey

Marketing shouldn’t feel chaotic, overwhelming, or like something you’re constantly behind on, yet for many eCommerce business owners, it does.

In this first episode of the Head of Marketing Series, Chontelle Fossey challenges a core belief that keeps brands stuck: the idea that marketing is something to outsource, react to, or “try to fit in” when there’s time.

Instead, this episode reframes marketing as a leadership role, one that every eCommerce founder already holds, whether they realise it or not.

This episode is not about tactics, trends, or doing more.
It’s about stepping into the role of Head of Marketing, gaining clarity, and replacing overwhelm with structure and confidence.

Listeners will walk away understanding why marketing feels hard, what the Head of Marketing role actually involves, and how to start leading marketing with intention, even if it’s previously felt confusing or intimidating.

Why marketing feels overwhelming when there’s no leadership lens

What a Head of Marketing actually does (and what they don’t)

The mindset shift required to stop reacting and start leading

How clarity, not more tactics, removes marketing stress

Why you don’t need to be an expert to run effective marketing

How to formally claim the role of Head of Marketing in your business

How to define what marketing is responsible for (and what it isn’t)

How to create a simple “marketing command centre” to centralise decisions, priorities, and plans

These actions are designed to be implemented immediately — no tools, no tech overwhelm, no complicated systems required.

eCommerce founders who feel overwhelmed by marketing

Business owners who want more predictable, calm growth

Brands relying on agencies or freelancers but lacking clarity

Anyone ready to stop guessing and start leading their marketing

In Part 2, Chontelle breaks down the numbers every Head of Marketing needs to understand, and how using data (not emotion) makes marketing simpler, clearer, and far more effective.

In this episode of the Six Figure Systems podcast, Chontelle delivers a much-needed end-of-year pep talk for ecommerce business owners feeling flat about their 2025 results.

If you're staring down the final weeks of the year and wondering why your sales aren’t where you’d hoped, then this one’s for you. With her signature blend of strategy and real talk, Chontelle walks listeners through the common trap of doing "all the things" but getting nowhere fast.

She unpacks:

Why taking an emotional approach to your results could be keeping you stuck

The three-part question every business owner must answer before stepping into 2026

The power of focusing on one aligned strategy and mastering it

The real reason sales might not be coming in (hint: it's not your product)

Her personal story of finally hitting health goals, and why business goals are no different

Listeners will walk away with a clear understanding of:

What to measure each week in your ecommerce business

How to identify the exact strategy that suits your energy, lifestyle and goals

Why “dabbling” is the enemy of results

How Chontelle’s email marketing strategy delivers consistent results, without the hustle

And if you're ready to stop spinning your wheels and finally make consistent sales in 2026, Chontelle invites you to book a free roadmap call or join her January bootcamp where she'll walk you through how to set up a sales system, step-by-step.

Links mentioned:

Watch the 3 Metrics that Matter YouTube Video here.

Book a Free Roadmap Call with Chontelle here.

This episode is perfect for:

Ecommerce business owners feeling stuck or deflated about their 2025 results

Side hustlers ready to treat their business like a business in 2026

Anyone who wants to scale sales without working more hours or spending more on ads

In this refreshingly honest episode, Chontelle shares what’s really going on behind the scenes of her business right now, from recording in her red fluffy dressing gown to scrambling to fit in a gym session between December downpours.

With one eye on Christmas and the other on 2026, Chontelle brings you 7 real-talk strategies you’ll want to take into the new year if scaling your business is on your agenda. These are the must-dos (and a few don’ts) that’ll fast-track your growth, without relying on more hustle or throwing money at ads.

She covers:

Why motivation isn’t your business bestie and what to lean on instead

How to stop expecting instant results (and what to focus on instead)

Why outsourcing could be the smartest investment you make in 2026

The mindset shifts that’ll make or break your business

What most business owners get wrong about productivity and to-do lists

How to surround yourself with people who pull you forward, not hold you back

Plus, Chontelle opens up about the emotional tug-of-war of switching off for the holidays while still dreaming big for the year ahead.

If you're feeling a bit tired, a bit scrambly, but still quietly ambitious, this one’s for you.

✨ Let 2026 be the year you stop winging it and start working smart.

🔗 Don’t forget to screenshot and share your fave takeaway from this episode on Instagram and tag @chontellefossey - Chontelle loves hearing what hits home for you!

As the year wraps up, many e-commerce business owners are feeling the pressure. In this heartfelt December episode of Six Figure Systems, host Chontelle Fossey takes a step back from the hustle to normalise the emotions that often surface in the final stretch of the year- exhaustion, self-doubt, and a nagging sense of “I should’ve done more.”

Chontelle shares four powerful reflections that have reshaped how she approaches her work, her businesses, and her time. These aren’t fluffy mindset tips - they’re practical shifts that any overwhelmed business owner can adopt right now to feel more in control, less frazzled, and re-energised for the year ahead.

From smarter planning and batching, to rethinking your to-do list, and making mundane tasks feel more manageable - this episode is a December reset for the modern ecomm founder who’s doing hard things (and needs a reminder of just how far they’ve come).

In this episode, listeners will learn:

Why most business owners feel flat in December (and why it’s normal)

The sneaky reason to-do lists can leave you drained

A simple shift that makes mundane tasks more enjoyable

How to reflect in a way that actually helps you move forward

Why batching tasks and flexible planning can save your sanity

How to end the year feeling proud, not panicked

This episode is the permission slip many founders need - to slow down, reflect with purpose, and reset their energy before a fresh new year begins.

🎧 Perfect for listening while packing orders, walking the dog, or sipping your favourite summer drink.

In this refreshingly honest episode of Six Figure Systems, Chontelle shares a personal health update that surprisingly mirrors the exact formula needed to grow a successful e-commerce business.

After realising that weight loss was easier when it became a numbers game, calories in versus calories out, she draws the same comparison to business growth. Turns out, growing an online store isn’t about doing all the things. It’s about understanding which metrics matter, knowing your starting point, and measuring what moves the needle.

Chontelle breaks down the only three numbers that matter when scaling your sales: traffic, conversion rate, and average order value and how to reverse-engineer your way to consistent $10k months using a simple (but powerful) equation.

This episode is packed with practical advice, relatable real-life examples, and a reminder that it doesn’t have to feel so hard. If you’ve been spinning your wheels and getting nowhere, this is your sign to pause, focus, and choose ONE metric to improve first.

In this episode, you’ll learn:

If you’re tired of guessing, overwhelmed by your to-do list, and wondering why the sales aren’t flowing, this episode will give you clarity and a clear path forward.

🎧 Tune in now for a no-fluff chat that might just be your lightbulb moment.

Links to Connect with Chontelle

Website: https://www.chontellefossey.com/

Instagram: https://www.instagram.com/chontellefossey/

In this episode of Six Figure Systems, listeners are treated to a behind-the-scenes look at what really goes on during a Klaviyo email audit. After recently reviewing eight real accounts, host Chontelle Fossey, shares the most common patterns and missed opportunities she’s seen, and why these aren’t failures, but wide-open doors for growth.

From poor popup performance to skeleton flows and forgotten deliverability settings, each insight is shared with warmth, clarity, and zero judgement. Whether you’ve had an audit with Chontelle already, or you’re just starting to dabble in Klaviyo, this episode is full of lightbulb moments designed to energise and empower.

You’ll learn:

What deliverability actually means, and why your score matters

How to tell if your popup is converting (and what to tweak if it’s not)

Why your email revenue might be low, and how to fix it

The ideal campaign send frequency (hint: it’s probably more than you’re doing now)

The key difference between flows that convert and ones that don’t

How one reusable master template can save hours and boost conversions

Plus, there’s a refreshingly honest take on why low numbers isn’t a problem, they’re simply signals. Signals that point to what’s possible.

If email marketing feels confusing or underwhelming right now, this episode will give you the clarity (and confidence) you’ve been craving. It’s not about doing more, it’s about doing the right things, consistently.

Mentioned in this episode:

Klaviyo Email Audits - Link to book yours (before they book out)

Sarah Wood Coaching (Perimenopause support + personalised 12-week health plan) - Link to Sarah's Instagram.

DM Chontelle on Instagram: @chontellefossey with the word audit if you’d like to find out more.

Let’s be honest… business finances can feel like a total snoozefest.

But ignoring your numbers? That’s the fastest way to make a mess.

In this episode, host, Chontelle Fossey, sits down with her husband Craig (who also happens to be a numbers whiz) to break down the bare minimum you need to know to manage your money like a boss.

We’re talking P&Ls, profit vs cash flow, setting up your bank accounts the smart way, and what to do so you’re not panicking when your tax bill rolls in.

It’s finance without the fluff - made for product-based business owners who glaze over at the mention of spreadsheets.

You don’t have to love numbers… but you do need to understand a few key ones if you want your biz to actually pay you.

Here's what's covered:

This is an episode not to be missed if you want to run a profitable business that pays you, not drains you.  It might sound boring, but if you want to be a CEO and not a small business owner, this is an episode you need to prioritise!

In this episode of Six Figure Systems, Chontelle shines a spotlight on the bottlenecks that quietly stall growth in ecommerce businesses—and why identifying the right one is key to moving forward.

She unpacks the four core bottlenecks that every product-based business will hit at some point: mindset, attraction, nurture and conversion. With personal insights and practical examples, Chontelle explains why doing more isn’t always better, and how to pinpoint the exact area that’s holding you back.

Listeners will walk away with:

A clear understanding of the sequence behind business growth

The warning signs of a mindset block (even if you think your mindset is solid)

How to measure if your visibility efforts are actually working

What to look for if people are engaging but not buying

How to tell the difference between a strategy issue and a numbers game

Action Step:
Chontelle sets a short but powerful task to help listeners uncover their current business bottleneck and get clarity on what needs focus right now.

Need help working this out?
Chontelle invites listeners to book a free Roadmap Call where she’ll personally help identify your business bottleneck and map out a plan for fixing it. Click here to book a call.