Six Figure Systems

By Chontelle Fossey

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automa... more

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FAQs about Six Figure Systems:

How many episodes does Six Figure Systems have?

The podcast currently has 105 episodes available.

Six Figure Systems episodes:

June 07, 2026104. The 6 Step System to Scale Your Ecommerce Sales
In this episode, Chontelle breaks down her signature six-step system for scaling e-commerce sales in a predictable, reliable way. Using her road analogy, she explains why most founders are sending customers down the wrong path and what it actually takes to build a system that converts traffic into sales, without showing up manually every day. Whether you are just starting to think about email marketing or have pieces in place but aren't seeing results, this episode will help you identify exactly where the gaps are.

Key Takeaways
Most e-commerce founders are sending customers down a one-way road with no way back
Returning website visitors convert at a higher rate, so you need less traffic to make more sales
Your foundations and automations need to be in place before you drive traffic
Consistency in the inbox builds the know, like, and trust factor that converts browsers into buyers
You should only scale once your system is optimised, not before

What You'll Learn
The road analogy and why it explains most e-commerce sales problems
The six steps required to systemise and scale sales predictably
Why skipping to ads before your foundations are in place is costly
How automations do the selling while you're living your life
Why nurture campaigns are about more than just selling
When ads actually belong in the strategy, and when they don't

Connect with Chontelle
Find her on Instagram at @chontellefossey, book a free roadmap call, or watch this episode on YouTube.
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17min
May 31, 2026103. Why I'm No Longer 'Anti' Ads
Summary
In this episode, Chontelle Fossey gets candid about a shift in her messaging and what she now believes it truly takes to scale an e-commerce business. She revisits the formula at the heart of every product-based business, traffic, conversion rate, and average order value, and explains why most founders are focusing on the wrong part of it. This is an honest, practical episode for any e-commerce owner who feels like they're doing all the things but still not seeing consistent results.
Key Takeaways
E-commerce growth comes down to three metrics: traffic, conversion rate, and average order value
More traffic without the right foundations is wasted spend
Email automations are the system that converts traffic into repeat buyers
One-size-fits-all advice doesn't work — your stage of business determines your focus
Systems replace manual effort and give you your time back
What You'll Learn
Why the e-commerce formula is simpler than most people think
What the "conveyor belt" analogy reveals about your website visitor experience
Why strong foundations must come before scaling traffic
How email automations do the heavy lifting of getting subscribers back to your website
The three types of Meta ads Chontelle teaches and when each one applies
What Chontelle wants to be known for and how her coaching program has evolved
Save your seat at the upcoming Implementation Day: Click here
Connect with Chontelle on Instagram: @chontellefossey or book a no-obligation Roadmap Call
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18min
May 25, 2026102. Your Competitors Aren't Doing This - But You Should!
Summary
In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can start using this week to stand out, build genuine connection, and turn one-time buyers into loyal advocates. None of these require a big budget or a big following, just a willingness to do what most businesses won't.
Key Takeaways
Connection converts - the small, personal gestures create the loyalty that keeps customers coming back
You don't need to discount to stand out; you need to make people feel seen
Most businesses default to what everyone else does, and that is exactly why standing out is easier than it looks
Surprise and delight doesn't have to be expensive; it just has to be thoughtful
Gratitude is a growth strategy
What You'll Learn
Why personal voice notes to new followers can build faster trust than any automation
How a handwritten thank you card to your top customers can drive more repeat purchases than a discount
What to include in your orders to create a genuine surprise and delight moment
How to use a personalised video on your email sign-up success page to stand out from the first touchpoint
Why publicly thanking your community on social media builds brand advocates fast
How replying personally to reviews and engaging with repeat supporters creates a brand people actively choose over competitors
Connect with Chontelle
Connect with Chontelle on Instagram @chontellefossey and share what strategies you try, or any ideas this episode sparked for you. She will share your ideas in her stories and tag your business.
And if you want to grab one of those 15 limited spaces for Brand it. Build it. Send it. In school hours - reach out on Instagram.
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24min
May 19, 2026101. Is Marketing Mode Slowing Your Momentum?
Summary
In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own experience, including staying off social media while sales continued to roll in during a recent holiday, she explores the warning signs that your business is running on manual effort rather than systems, and what needs to change if you want your sales to stop depending on you showing up.
Key Takeaways
Being busy is not a sales strategy
If your business stops when you stop, you have a systems problem, not a marketing problem
Guilt is a signal worth listening to, not pushing through
You cannot scale your energy, but you can scale your systems
Identifying the problem is the first step to solving it
What You'll Learn
How to recognise the signs that you are stuck in marketing mode
Why manual effort will only get you so far before it starts to cost you
How Chontelle stripped her business back to basics and built a system that sells without her
What it actually means to systemise, and why it changes everything
The difference between running a reactive business and a proactive one
The two key actions to take if this episode resonated with you
Connect with Chontelle on Instagram: @chontellefossey
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23min
May 10, 2026100. 100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently
100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently
Episode Summary
In her 100th episode, Chontelle Fossey reflects on what a front row seat to hundreds of e-commerce businesses has taught her about what actually separates the businesses that scale from the ones that stall. Spoiler: it is rarely the strategy. Drawing on patterns observed across coaching, bootcamps, and years of working closely with product-based business owners, Chontelle shares the traits and behaviours that consistently show up in the founders who grow, and the ones that hold everyone else back.
Key Takeaways
Scaling is less about strategy and more about the person running the business
Implementation beats information, every single time
The data is your GPS, not your enemy
Belief in the outcome is not optional, it is foundational
Sustainable energy is a business asset, not a bonus
What You Will Learn
Why implementers outpace learners, even with less knowledge
How the top 1% use analytics to move faster, not slower
What decisive decision-making actually looks like in practice
Why failure is data, not a verdict, for the founders who scale
How going all in on one aligned strategy beats dabbling in ten
Why measuring stepping stones keeps you moving when the end goal feels far away
Connect with Chontelle
Instagram: @chontellefossey
Want to grow and scale your ecommerce business with email and automation? Book your free Roadmap Call here.
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28min
May 03, 202699. The Episode I Almost Didn't Record
Summary
In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why even the most action-oriented founders can find themselves stuck. This is the episode she would have skipped 12 months ago, and exactly why she recorded it.
Key Takeaways
Strategy will only take you as far as your belief system will allow
Your subconscious thoughts can make or break your results, even when you are doing all the right things
Identifying your limiting beliefs is the first step to moving past them
Growth happens when you lean into discomfort, not away from it
You can want something badly and still self-sabotage without realising it
What You'll Learn
Why intelligent, action-taking founders can still stay stuck
How your belief system shapes the opportunities you see and the ones you miss
The pattern Chontelle noticed in a group coaching program that changed how she thinks about success
Why your default will always pull you back to what feels safe
What Chontelle is actively working on to reach her next level of growth
How to start identifying the thoughts that might be holding you back
Connect with Chontelle on Instagram: @chontellefossey
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26min
April 26, 202698. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?
Summary
In this episode, host Chontelle Fossey, walks e-commerce business owners through the most important question they can ask themselves: what problem am I actually solving right now? Drawing on her own experience of chasing shiny strategies without measuring their impact, Chontelle introduces a simple four stage diagnostic framework covering visibility, traffic, nurture, conversion, and retention, to help listeners identify exactly where their business is leaking and where to focus next. This episode is practical, benchmark driven, and designed to replace guesswork with clarity.
Key Takeaways
Solving the wrong problem is why most e-commerce businesses stall, not lack of effort
Every business moves customers through the same journey, visibility, traffic, nurture, conversion, and retention
You need the most people at the top of your funnel because numbers reduce at every stage
Measuring only revenue tells you nothing about where your business is leaking
A returning customer rate above 30 percent is a visibility problem, not a success signal
What You Will Learn
How to identify which stage of the customer journey is your biggest bottleneck
The benchmarks to measure at each stage, visibility, traffic, nurture, conversion, and retention
Why your returning visitor rate in Google Analytics is one of the most powerful conversion levers available to you
How to calculate exactly how much traffic you need to hit your revenue goals
Why a high returning customer rate can actually signal a problem with your business growth
How to set up a simple baseline audit so you always know where to focus next
Your Action Step This Week
Run a customer journey audit on your business. Pull your visibility reach, your daily website traffic, your email open and click rates, your returning visitor rate in Google Analytics, your conversion rate in Shopify, and your returning customer rate over the last three months. Write every number down in one place. That is your baseline, and it will tell you exactly which problem to solve next.
Connect with Chontelle on Instagram: @chontellefossey
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25min
April 21, 202697. Stop Blaming the Economy. Start Doing This Instead
Summary
In this episode, Chontelle Fossey challenges the narrative that a tough economy is the reason small business sales have slowed, and reframes it as a positioning problem, not a spending problem. Drawing on real student results and her own experience through Covid, Chontelle breaks down the four areas every e-commerce business needs to strengthen right now, messaging, social proof, relationships, and email strategy, to become the brand their audience chooses when they are being selective about where they spend. This episode is a call to stop waiting and start acting.
Key Takeaways
People are still spending, they are just being more selective about who they spend with
Blaming the economy keeps you stuck, identifying what you can control moves you forward
The businesses that thrive during economic uncertainty are the ones with the strongest customer relationships
Outcome focused messaging converts better than product focused messaging, especially when buyers are being deliberate
Your email welcome flow is one of the highest leverage things you can fix right now
What You Will Learn
Why some e-commerce businesses are having record months right now and what they are doing differently
How to shift your messaging from product focused to outcome focused, with a practical example
How to use social proof consistently to build trust and reduce purchase hesitation
What relationship building actually looks like as a small business owner and why it is your biggest competitive advantage
How to use email to nurture your audience, overcome objections, and position your brand as the obvious choice
The three action steps you can take this week to start strengthening your position in the market immediately
Free Resource
Download Chontelle's free welcome flow swipe files, done for you email templates that build trust, overcome objections, and position your brand as the brand of choice from day one. Grab them here. Connect with Chontelle on Instagram: @chontellefossey
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21min
April 19, 202696. Sales Are Not a Strategy: How to Make the CEO Shift
Summary
In this episode, host, Chontelle Fossey breaks down one of the most common traps e-commerce business owners fall into, running their business like an employee instead of leading it like a CEO. Drawing on her own experience of trading weekends for revenue through endless sales and promotions, Chontelle challenges the idea that more effort equals more growth. This episode reframes what it actually means to scale, and why solving the right four problems is what separates businesses that compound from businesses that stall.
Key Takeaways
Running sales to drive revenue is not a strategy, it is a cycle that keeps you stuck
The CEO's job is to solve problems, not do tasks
You need less traffic to make more sales when you focus on bringing the same people back
Any strategy you adopt must be scalable and must not cost you your time or your profits
Compounding levers build businesses, one-off levers just keep them alive
What You Will Learn
The difference between $15 an hour work and $100 an hour work, and why both have a place
The four core problems every e-commerce business needs to solve to scale sustainably
Why customers need five to eight visits to your website before they buy, and what that means for your strategy
How to evaluate any marketing strategy before you invest your time or money in it
What a scalable system actually looks like, and why email solves all four problems in one
A simple three-question CEO audit you can do this week to identify where your gaps are
Connect with Chontelle on Instagram: @chontellefossey
Ready to build the system that solves all four problems? Join the free Build Your Email Sales System Bootcamp, starting next week. Grab your spot here.
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30min
April 15, 202695. The 5 Reasons Email Isn't Working For You (And What to Fix)
Summary
In this episode, Chontelle Fossey shares insights from recent audits and bootcamps to diagnose why email marketing underdelivers for so many e-commerce businesses. Drawing on her own experience of dabbling before finally committing to learning email properly, she walks through the five most common reasons founders aren't seeing results, and what to do about each one. This episode reframes "email doesn't work" from a belief into a fixable problem, with a clear picture of what good actually looks like.
Key Takeaways
A small or stagnant list is often the root cause of poor email results, not the copy or strategy
The goal of an email is to get people to your website, not to make the sale directly
More clickable moments in every email means more traffic, and more traffic means more sales
Too much information in an email removes the reason to click through
Without tracking your numbers, there is no baseline to improve from
What You'll Learn
Why list size directly affects whether email can generate meaningful revenue
How open and click rates connect to website traffic and sales
What most founders get wrong about the purpose of an email
Why giving too much away in an email works against you
How to use your metrics as a starting point for consistent improvement
Why dabbling is not the same as having a system, and what changes when you build one
Connect with Chontelle
Instagram: @chontellefossey
Ready to stop dabbling and build the foundations that make email work? The free Build Your Email Sales System Bootcamp starts 28 April. Grab your spot at chontellefossey.com/emailbootcamp
...more
25min

FAQs about Six Figure Systems:

How many episodes does Six Figure Systems have?

The podcast currently has 105 episodes available.