Six Figure Systems

What if a handful of low-cost Meta ads could work together to get your business seen, grow your email list AND generate sales? 👀

In this week's episode of the Six Figure Systems Podcast, Chontelle shares a 4-ad strategy she's been testing and refining across her own ecommerce business and client accounts.

Rather than throwing money at sales ads and hoping for the best, this strategy creates an ecosystem that attracts new potential buyers, captures subscribers and gets your products back in front of the RIGHT people when they're more likely to buy.

And the best part? You don't need a huge ad budget to get started.

Chontelle breaks down how each of the four ads works and why they're so much more powerful when used together.

🎧 The 4-Ad Strategy That Gets You Seen, Gets You Subscribers & Gets You Sales

Listen now on the Six Figure Systems Podcast. 

Connect with Chontelle and share your thoughts on this episode - @chontellefossey

This week's episode changed at the last minute. After running a Quarterly Funnel Review workshop with my Send & Scale™ students, the light bulb moments were too good not to share.

In this episode:

Links:

Over the last seven episodes, I've covered a lot. And I mean a lot.

This series has been one of my favourites to record - and the feedback from you has been incredible. But I also know that seven episodes across seven weeks is a lot to work through, and I want to make sure nothing gets lost in the mix.

So today, I'm bringing it all together. One episode. Seven summaries. Everything you need to know before we close out this series.

And before we get into it - I want to be really clear about something. You do not need to nail every single one of these stepping stones to be successful. That is not what this series has been about.

But if something I share today lands and you think, "Yeah, that's my gap" - fixing it or focusing on it is 100% going to help, not hinder, the growth of your business.

Part 1 — Eyes on the Prize (Episode 112) The three fundamentals you need before anything else: a visibility strategy you can measure, knowing your numbers (traffic, conversion rate, and average order value), and a consistent way to get traffic to your website. If you can't tell me how many new eyeballs saw your brand yesterday - this is your starting point.

Part 2 — Copy That Converts (Episode 113) What actually happens when traffic lands on your website. Your product descriptions need to solve a problem or fulfil a desire - not just list features. Plus: how trust signals and reviews directly impact your conversion rate, and why your imagery needs to do the job of a shop floor.

Part 3 — Reduce Purchase Friction (Episode 114) Every extra click is a barrier. I walk through website navigation, how to front-foot your customers' objections and assumptions, the drop-off benchmarks you should be measuring (5% add to cart, 20–30% reach checkout, ~50% complete purchase), and a checklist for your checkout experience on mobile.

Part 4 — Never Miss a Sale (Episode 115) People need five to eight touch points before they buy. Most brands manage one or two. This is why email is non-negotiable - and why skeleton flows are quietly costing you sales every single day. If email isn't contributing 30% of your online revenue, I share the two reasons why and what to do about it.

Part 5 — The X Factor (Episode 116) Optional - but powerful. Being the face of your brand, showing up authentically (the good, the bad, and the ugly), and doing the unexpected things that build genuine connection and loyalty. You don't need to be on social media 24/7. You just need to find the things others aren't willing to do - and do them.

Part 6 — Is Your Focus Costing You Your Profit? (Episode 117) The business owners succeeding today are making the most profit, not the most sales. I talk about your returning customer rate (aim for around 30%), why your previous purchasers are your hottest prospects, and how to create a post-purchase experience that turns a one-time buyer into a loyal fan. Plus: the VIP email strategy that returns $700–$1,000 every quarter for one of my clients.

Part 7 — The 1% That Changes Everything (Episode 118) Scaling is not about doing more. It's about mastering what's already in front of you. I share real examples of how small improvements to your open rate, cost per click, conversion rate, and average order value can compound into significant revenue growth - without changing your strategy or spending more.

Don't try to implement everything. Pick one area - the one that made you stop and think, "That's me" - and go deep on it.

Get clear on how you're going to measure your progress. Make one intentional improvement. See what the data tells you. And then move to the next one.

Skimming the surface of every strategy means you're mastering none of them. And that doesn't equate to progress. Going deep on one thing does.

Come and tell me what your one thing is - I'd love to know. You'll find me on Instagram at @chontellefossey.

And if you found this episode (or this series) helpful, it would mean the world to me if you left a rating or review on Spotify or Apple Podcasts. It helps more e-commerce business owners find this content, and I am so incredibly grateful for every single one.

Listen to the full series: Episodes 112–119 Available on Spotify, Apple Podcasts, and wherever you get your podcasts.

Episode Summary

Wrapping up the Are You Set Up For Sales Success series with the one thing most ecommerce business owners aren't consciously doing - and it has nothing to do with finding a new strategy.

In this episode, Chontelle dives into the power of tiny, intentional improvements and why making things 1% better beats chasing the next shiny thing every single time. If you've been hustling hard and still feel stuck, this one's for you.

What You'll Learn in This Episode

Key Takeaways

You don't need a new strategy. You need to master the one you already have.

Every business needs three things: a way to get seen, a way to get people to your website, and a way to activate them to buy. Once you've locked those in, the work is to make each step work harder - not to start over.

Small improvements compound. A 1% gain across your traffic, your conversion rate, and your average order value don't add together. They multiply.

The Three Metrics That Matter

Want to play with your own numbers? DM Chontelle the word CALCULATOR on Instagram and she'll send you the free Three Metrics That Matter Calculator.

Resources + Links Mentioned

Connect with Chontelle

📲 Instagram: @chontellefossey

You're working hard to get new customers, but are you forgetting about the ones who've already bought?

In part six of this series, Chontelle gets into one of the most overlooked profit leaks in product-based businesses: chasing new customers while ignoring the ones who are already warm, already converted, and already ready to buy again.

Here's the truth: it costs you very little to get a second, third, or fourth purchase from someone who's already bought. Every subsequent sale after that first one is additional profit in your back pocket. Yet most e-commerce business owners keep pouring energy into acquisition while ghosting the people who've already said yes.

In this episode, Chontelle covers:

Plus, Chontelle shares a beautiful listener win that came through her DMs at 10 PM, and why it perfectly illustrates what she means when she says action takers are money makers.

Your mission this week: Look up your returning customer rate in Shopify. If it's under 30%, this episode is for you.

Resources mentioned:

Enjoyed this episode? A quick review on Spotify or Apple Podcasts means the world - it helps more e-commerce business owners find the show. ❤️

Summary  

In part five of the Are You Set Up For Sales Success? series, Chontelle Fossey explores the one strategy that's completely optional — but can completely change your business if you lean into it. This episode is all about the X-Factor: showing up as the face of your brand, doing the unexpected, and building the kind of genuine connection that turns followers into loyal customers. Whether this is your strategy or not, you'll walk away thinking differently about how to stand out.

Key Takeaways  

What You'll Learn  

Connect with Chontelle on Instagram: @chontellefossey

Summary

In part four of the Are You Set Up for Sales Success? series, Chontelle breaks down why most e-commerce brands are missing sales even when traffic is coming in. She covers the two most common reasons email marketing fails to convert, why skeleton flows are silently costing you revenue, and how building an owned audience changes everything. If you know email should be working harder in your business, this episode will show you exactly where the gaps are.

Key Takeaways

What You'll Learn

Need support from Chontelle? Here's her links.

Summary

In Part 3 of the Are You Set Up for Sales Success? series, Chontelle Fossey digs into one of the most overlooked reasons e-commerce founders lose sales, which is purchase friction. This episode is a practical audit of everything standing between a potential buyer and a completed purchase, from confusing website navigation to unanswered objections to drop-offs at cart and checkout. If you are paying for traffic or working hard to get people to your website, this episode will help you make sure that traffic is actually converting.

Key Takeaways

What You Will Learn

Connect with Chontelle on Instagram: @chontellefossey

Summary

In part two of the Are You Set Up for Sales Success series, Chontelle Fossey breaks down why most product descriptions fall flat, and what to change if your website conversion rate isn't hitting 3%. She walks through the difference between listing features and speaking to the real reason people buy, covering product copy, trust signals, and imagery. If people are landing on your website but not converting, this episode gives you a clear, practical checklist to start fixing it today.

Key Takeaways

What You'll Learn

Connect with Chontelle on Instagram @chontellefossey

In part one of the Are You Set Up for Sales Success? series, Chontelle Fossey cuts through the noise of the e-commerce space and shares what actually moves the needle. This episode covers three foundational stepping stones that most founders are missing, and why fixing even one of them can make a significant difference to the predictability of their sales.

Key Takeaways

What You'll Learn

Connect with Chontelle on Instagram: @chontellefossey

DM Chontelle the word CALCULATOR on Instagram to receive the free Three Metrics That Matter calculator.