Six Figure Systems

By Chontelle Fossey

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automa... more

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FAQs about Six Figure Systems:

How many episodes does Six Figure Systems have?

The podcast currently has 119 episodes available.

Six Figure Systems episodes:

September 24, 2026118. Are You Set Up for Sales Success - Part 6: The 1% That Changes Everything
Episode Summary
Wrapping up the Are You Set Up For Sales Success series with the one thing most ecommerce business owners aren't consciously doing - and it has nothing to do with finding a new strategy.
In this episode, Chontelle dives into the power of tiny, intentional improvements and why making things 1% better beats chasing the next shiny thing every single time. If you've been hustling hard and still feel stuck, this one's for you.
What You'll Learn in This Episode
Why doing more is not the answer - and what to focus on instead
The three metrics that matter for every ecommerce business (traffic, conversion rate, and average order value)
A real-world example showing how improving your email open rate from 20% to 28% creates 2,400 extra touch points per month - without adding a single new subscriber
How reducing your Meta ads cost per click from $1.50 to $1 delivers 333 more website visitors on the same budget
How to go from $5K to $15K a month by positively influencing three numbers
Why strategy-hopping is keeping you stuck (and what to do instead)
The question to ask yourself about every task on your to-do list
Key Takeaways
You don't need a new strategy. You need to master the one you already have.
Every business needs three things: a way to get seen, a way to get people to your website, and a way to activate them to buy. Once you've locked those in, the work is to make each step work harder - not to start over.
Small improvements compound. A 1% gain across your traffic, your conversion rate, and your average order value don't add together. They multiply.
The Three Metrics That Matter
Traffic - how many people are landing on your website
Conversion rate - what percentage of those visitors are buying
Average order value - how much each buyer is spending
Want to play with your own numbers? DM Chontelle the word CALCULATOR on Instagram and she'll send you the free Three Metrics That Matter Calculator.
Resources + Links Mentioned
Reconvert - a Shopify app for post-purchase upsells and complementary product offers at checkout
Send & Scale™ - Chontelle's group coaching programme for ecommerce business owners ready to build predictable, scalable sales through email and Meta ads
DM CALCULATOR on Instagram to get the free Three Metrics That Matter Calculator
Connect with Chontelle
📲 Instagram: @chontellefossey
...more
21min
September 17, 2026117. Are You Set Up for Sales Success - Part 6: Is Your Focus Costing You Your Profit?
You're working hard to get new customers, but are you forgetting about the ones who've already bought?
In part six of this series, Chontelle gets into one of the most overlooked profit leaks in product-based businesses: chasing new customers while ignoring the ones who are already warm, already converted, and already ready to buy again.
Here's the truth: it costs you very little to get a second, third, or fourth purchase from someone who's already bought. Every subsequent sale after that first one is additional profit in your back pocket. Yet most e-commerce business owners keep pouring energy into acquisition while ghosting the people who've already said yes.
In this episode, Chontelle covers:
Why your previous purchasers are your most profitable audience and what you're losing by treating them like everyone else
The returning customer rate benchmark you should be tracking (and what it tells you about where to focus)
What a VIP post-purchase experience actually looks like and why it doesn't have to cost you anything
A real client strategy from Chontelle's agency that generates $700–$1,000 AUD every time it runs
The small, unexpected gestures that build loyalty and turn one-time buyers into repeat customers
Plus, Chontelle shares a beautiful listener win that came through her DMs at 10 PM, and why it perfectly illustrates what she means when she says action takers are money makers.
Your mission this week: Look up your returning customer rate in Shopify. If it's under 30%, this episode is for you.
Resources mentioned:
Send & Scale™ - Chontelle's 6-month group coaching programme
Connect with Chontelle on Instagram: @chontellefossey
Enjoyed this episode? A quick review on Spotify or Apple Podcasts means the world - it helps more e-commerce business owners find the show. ❤️
...more
21min
September 10, 2026116. Are You Set Up For Sales Success - Part 5: Bring the X-Factor
Summary
In part five of the Are You Set Up For Sales Success? series, Chontelle Fossey explores the one strategy that's completely optional — but can completely change your business if you lean into it. This episode is all about the X-Factor: showing up as the face of your brand, doing the unexpected, and building the kind of genuine connection that turns followers into loyal customers. Whether this is your strategy or not, you'll walk away thinking differently about how to stand out.
Key Takeaways
Being the face of your brand still works — it just has to be authentic, not polished
Curated Canva content is losing ground to raw, real, and human content
The X-Factor is about doing things other brands aren't willing to do
Surprising and delighting your audience builds loyalty faster than any campaign
You don't have to do all of this — you need a strategy that fits you
What You'll Learn
Why Chontelle got recognised at the supermarket and what it tells you about brand connection
The difference between showing up to sell and showing up to connect
Why she removed the social media module from Send and Scale
Practical X-Factor ideas you can start using straight away, regardless of budget
What the brands winning on social media in 2026 actually have in common
How to identify your own version of the X-Factor if being the face of your brand isn't your thing
Connect with Chontelle on Instagram: @chontellefossey
...more
17min
September 03, 2026115. Are You Set Up for Sales Success - Part 4: Never Miss a Sale
Summary
In part four of the Are You Set Up for Sales Success? series, Chontelle breaks down why most e-commerce brands are missing sales even when traffic is coming in. She covers the two most common reasons email marketing fails to convert, why skeleton flows are silently costing you revenue, and how building an owned audience changes everything. If you know email should be working harder in your business, this episode will show you exactly where the gaps are.
Key Takeaways
Most buyers need five to eight touch points before purchasing
Skeleton flows are one of the most common and costly email mistakes
List size and optimisation are the two things standing between you and consistent email revenue
Returning website visitors convert at a higher rate than new ones
Unsubscribes are not the enemy; they self-clean your list
What You'll Learn
Why capturing website visitors onto your email list is non-negotiable
The two main reasons email marketing is not generating consistent revenue
What skeleton flows are and why they are quietly costing you sales
How to use urgency and objection handling inside your automations to drive more conversions
Why nurturing the people who already know you beats chasing new traffic every time
How email automations do the heavy lifting so you stop missing sales on repeat
Need support from Chontelle? Here's her links.
...more
17min
August 23, 2026114. Are You Set Up for Sales Success - Part 3: Reduce Purchase Friction
Summary
In Part 3 of the Are You Set Up for Sales Success? series, Chontelle Fossey digs into one of the most overlooked reasons e-commerce founders lose sales, which is purchase friction. This episode is a practical audit of everything standing between a potential buyer and a completed purchase, from confusing website navigation to unanswered objections to drop-offs at cart and checkout. If you are paying for traffic or working hard to get people to your website, this episode will help you make sure that traffic is actually converting.
Key Takeaways
Fewer clicks and fewer decisions means more sales
Every buyer has assumptions and objections, and if you are not answering them, you are losing sales
The data in your Shopify analytics tells you exactly where people are dropping off
Buy now, pay later is no longer a nice-to-have, it is expected
Fix what is broken before sending more traffic to your website
What You Will Learn
How to audit your website navigation for unnecessary friction
How to identify and front-foot your customers' biggest assumptions and objections
The industry benchmarks for add to cart, reach checkout, and complete purchase
What to look for if people are adding to cart but not completing the purchase
Why mobile checkout speed matters more than most founders realise
How to use your Shopify analytics to diagnose exactly where you are leaking sales
Connect with Chontelle on Instagram: @chontellefossey
...more
19min
August 20, 2026113. Are You Set Up for Sales Success Series - Part 2: Copy That Converts
Summary
In part two of the Are You Set Up for Sales Success series, Chontelle Fossey breaks down why most product descriptions fall flat, and what to change if your website conversion rate isn't hitting 3%. She walks through the difference between listing features and speaking to the real reason people buy, covering product copy, trust signals, and imagery. If people are landing on your website but not converting, this episode gives you a clear, practical checklist to start fixing it today.
Key Takeaways
Features explain what a product is; benefits explain why it matters
Every product either solves a problem or fulfills a desire, or both
Trust signals reduce perceived risk and lift conversion rates without a website redesign
More product imagery is almost always better than less
Value has to be clear before the price, especially for premium products
What You'll Learn
How to rewrite product descriptions to speak to problems and desires, not just features
Why knowing your customer intimately is the foundation of converting copy
How to use trust signals, reviews, and guarantees to reduce risk for first-time buyers
What types of product imagery actually help visitors feel confident enough to buy
How to make value clear before the price so price stops being the objection
Where to start: best sellers first, not every product at once
Connect with Chontelle on Instagram @chontellefossey
...more
20min
August 10, 2026112. Are You Set Up for Sales Success Series - Part 1: Eyes on the Prize
In part one of the Are You Set Up for Sales Success? series, Chontelle Fossey cuts through the noise of the e-commerce space and shares what actually moves the needle. This episode covers three foundational stepping stones that most founders are missing, and why fixing even one of them can make a significant difference to the predictability of their sales.
Key Takeaways
Posting without a strategy is not a visibility plan
E-commerce growth is a formula - traffic, conversion rate, and average order value
You can't improve what you don't measure
Returning website visitors convert at a higher rate than new ones
Working smarter means doubling down on what works, not trying everything at once
What You'll Learn
What a repeatable visibility strategy actually looks like and how to choose one
The three metrics that determine how much revenue your business makes
How to use the Three Metrics That Matter calculator to set a traffic goal
Why knowing your returning visitor rate is a game-changer for conversions
How to identify what is and isn't driving traffic so you can stop wasting effort
What it means to measure your way to consistent sales instead of guessing
Connect with Chontelle on Instagram: @chontellefossey
DM Chontelle the word CALCULATOR on Instagram to receive the free Three Metrics That Matter calculator.
...more
18min
August 03, 2026111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This
In this episode, Chontelle Fossey challenges ecommerce founders to rethink how they're spending money in their business. Using a simple three-category framework, she breaks down the difference between expenses that make your business look better and investments that actually drive growth. If your business feels stuck despite consistent spending, this episode will help you figure out exactly where to focus next.
Key takeaways
Not everything you spend money on is an investment - some things are just expenses
Every business investment should help people find you, help people buy from you, or help you grow faster
Technology amplifies action - it doesn't create growth on its own
More traffic into a funnel that isn't converting is just an expensive leak
The biggest breakthrough often comes from redirecting what you're already spending, not adding something new
What you'll learn
The three investment categories every ecommerce founder needs to understand
Why beautiful branding and a great product mean nothing without visibility
How to identify which category your business is currently neglecting
Why email marketing sits at the intersection of conversion and free return traffic
The practical audit to run on every subscription and tool you're currently paying for
How to ask a smarter question than "what should I spend money on next?"
Connect with Chontelle
Instagram: @chontellefossey
Join Chontelle's Friday Founder Edit Email List: Click here.
...more
25min
July 29, 2026110. The One Thing Nobody in Ecommerce Talks About
If consistent sales feel hard right now, there's probably one piece missing, and it isn't your email platform or your website navigation. In this episode Chontelle explains why she thinks customer acquisition is the only real bottleneck in most product businesses, and why the brands growing month after month aren't doing more, they've just built a reliable way to introduce themselves to new people every day. She also shares the returning customer rate she once celebrated, and what happened a month later.
In this episode:
Why coaches obsess over client acquisition and ecommerce barely mentions it
Why retention without acquisition eventually becomes exhaustion
The two jobs a customer acquisition system has to do, and why it must be measurable
The leaky bucket versus the reservoir, and why your email list is the only container that holds
The one number to check tomorrow morning instead of your sales
Next step: join Chontelle's email list. Her list gets all the cool stuff and always hears first.
Connect with Chontelle on Instagram @chontellefossey
...more
21min
July 19, 2026109. $5 a Day to Future Proof Your Business
If you're spending money on ads trying to make sales today, but not investing in building an audience you can sell to tomorrow - this episode is the mindset shift you need. Chontelle breaks down why a low-cost list growth campaign might be the most powerful thing in your marketing toolkit, and why she wishes she'd started one from day one of her ecom business.
Key takeaways:
Why most ecom businesses are "renting" their audience - and what to do instead
How to think about your email list as a traffic tap you control
The snowball effect: why tiny lists that compound become your most valuable business asset
Why giving up on email marketing too soon is the most common (and costly) mistake
How $5/day in list growth ads can fast-track the results that organic growth takes years to build
Follow Chontelle on Instagram for more tips and more content to help you grow your sales with systems.
...more
18min

FAQs about Six Figure Systems:

How many episodes does Six Figure Systems have?

The podcast currently has 119 episodes available.