Six Figure Systems

By Chontelle Fossey

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automa... more

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FAQs about Six Figure Systems:

How many episodes does Six Figure Systems have?

The podcast currently has 119 episodes available.

Six Figure Systems episodes:

July 12, 2026108. The Three Doors Between Your Ad and the Sale
Chontelle Fossey explains why there was no episode last week, and what she built instead. Using early access to a new AI model, she built four tools for her Seen. Clicked. Sold.™ students, designed to diagnose exactly where their ads and pages are losing sales. This episode breaks down the belief shift behind that work: predictable sales don't come from predictable traffic alone, they come from predictable traffic moving through a journey that's actually built to convert it.
Key Takeaways
More traffic into a broken journey means paying more to leak more
There are three doors between an ad and a sale: seen, clicked, sold
Most founders blame traffic when the real leak is further down the chain
Guessing where sales are breaking down is expensive, diagnosing is cheap
Testing new tools fast and properly is now part of the head of marketing role
What You'll Learn
Why Chontelle skipped an episode to build tools for her students instead
The three doors customers pass through before becoming a sale
How to tell whether your ad, your traffic, or your page is the actual problem
A real example of a student who blamed traffic when the page was the issue
Three concrete diagnostic steps to run on your own account this week
Why predictable sales require an optimised journey, not just more eyes
Connect with Chontelle
Founding pricing on Seen. Clicked. Sold.™ closes tonight. If this episode sounded like exactly where your sales are stuck, you can join the program here. Or connect with Chontelle on Instagram @chontellefossey.
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22min
July 02, 2026107. Get Seen, Get Traffic, Get Sales: The Three Jobs You're Missing
Summary
Most ecommerce founders believe that if they just post consistently, sales will follow. In this episode, Chontelle breaks down why that belief is holding businesses back, and what's really required to turn visibility into revenue. She walks through the full customer journey, why organic reach alone can't carry a business anymore, and the ROAS mistake that's quietly costing founders money without them even realising it.
Key Takeaways
Getting seen is only one of three jobs, not the whole job
The customer journey has six steps, not two
Organic reach rewards entertaining content, not necessarily converting content
Break even ROAS is different for every business, and most founders don't know theirs
Ads aren't always the problem. The drop off point usually is
What They'll Learn
Why the "post and hope" approach stopped working
The real customer journey between seeing a brand and buying from it
How to calculate break even ROAS and why it matters more than the headline number
The three benchmarks to check before blaming an ad campaign
Why the founders who look like they're "crushing it" are usually paying for it
How ads and email work together to stop revenue leaking out of the funnel
Connect with Chontelle on Instagram @chontellefossey. She'll be sharing more on this topic in her stories early next week.
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22min
June 21, 2026106. AI for Small Business: A Real Conversation with AI Expert Em Gee
In this episode, Chontelle Fossey sits down with AI marketing expert Em Gee to unpack what's really working when it comes to using AI in small business right now. From the Claude versus ChatGPT debate to building an "AI brain" for your business, Em Gee shares the practical, no fluff approach she teaches her own students.
Em Gee shares her own pathway from teaching into AI marketing, why she burnt down a six figure mastermind to go all in on AI, and how she now runs her business with Claude handling everything from daily priorities to social media performance summaries.
Key Takeaways
Claude currently outperforms ChatGPT for small business use, particularly for ease of setup
Start with your bottlenecks, not the tool. Work out what's taking your time before choosing software
AI needs your brand voice and story to sound like you, not a generic robot
Always check AI output before it goes out. The mistakes happen in the 10 percent you skip
Only sign up to AI tools monthly. The landscape moves too fast for annual contracts
What You'll Learn
Why Claude is currently the better option for small business owners over ChatGPT
How to identify the real bottlenecks in your business before choosing an AI tool
Practical ways Em Gee uses Claude day to day, from morning briefings to content ideas
How to train AI to sound like your actual brand voice, not a generic AI tone
The biggest mistakes business owners are making with AI right now
Why building your own AI knowledge base will protect you as tools change
Connect with Chontelle on Instagram @chontellefossey
Connect with Em Gee on Instagram @thereal_emgee
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40min
June 17, 2026105. This One Thing is Sabotaging Your Business Growth
Shiny object syndrome is sneaky. It creeps in disguised as excitement and makes the harder days feel fun again - but it's one of the fastest ways to sabotage your growth. In this episode, Chontelle breaks down why entrepreneurs are wired to chase new strategies, what it's actually costing them, and how to know whether you've found a strategy worth committing to.
Key Takeaways
Shiny object syndrome is not a character flaw, it's how your brain is wired
Strategy hopping is the thing slowing you down most, not the algorithm or your product
The question is never "does this strategy work?" It's "does this strategy work for me?"
Alignment matters more than perfection - a strategy you resent won't get results
Mastery requires repetition, and repetition requires patience
What You'll Learn
Why entrepreneurs are naturally drawn to new strategies and how to catch yourself falling into the trap
The real cost of jumping from one approach to the next before mastering anything
How to identify whether a strategy is genuinely wrong for you, or whether you just haven't given it enough time
The difference between a strategy that works and a strategy that works for you
How to audit your current approach and get honest about where your focus is going
The three questions to ask yourself this week to stop the cycle and commit to a path
Your Action Step This Week
Grab a pen and answer these three questions honestly. What strategy am I currently pursuing, and have I genuinely given it a real chance? Is this strategy aligned to my values, budget, and capacity? And what have I been distracted by lately - what's the shiny object? Name it, write it down, and take its power away.
Connect
Got something this episode brought up for you? Chontelle would love to hear it. Drop into her DMs on Instagram at @chontellefossey and let her know what resonated.
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22min
June 07, 2026104. The 6 Step System to Scale Your Ecommerce Sales
In this episode, Chontelle breaks down her signature six-step system for scaling e-commerce sales in a predictable, reliable way. Using her road analogy, she explains why most founders are sending customers down the wrong path and what it actually takes to build a system that converts traffic into sales, without showing up manually every day. Whether you are just starting to think about email marketing or have pieces in place but aren't seeing results, this episode will help you identify exactly where the gaps are.

Key Takeaways
Most e-commerce founders are sending customers down a one-way road with no way back
Returning website visitors convert at a higher rate, so you need less traffic to make more sales
Your foundations and automations need to be in place before you drive traffic
Consistency in the inbox builds the know, like, and trust factor that converts browsers into buyers
You should only scale once your system is optimised, not before

What You'll Learn
The road analogy and why it explains most e-commerce sales problems
The six steps required to systemise and scale sales predictably
Why skipping to ads before your foundations are in place is costly
How automations do the selling while you're living your life
Why nurture campaigns are about more than just selling
When ads actually belong in the strategy, and when they don't

Connect with Chontelle
Find her on Instagram at @chontellefossey, book a free roadmap call, or watch this episode on YouTube.
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17min
May 31, 2026103. Why I'm No Longer 'Anti' Ads
Summary
In this episode, Chontelle Fossey gets candid about a shift in her messaging and what she now believes it truly takes to scale an e-commerce business. She revisits the formula at the heart of every product-based business, traffic, conversion rate, and average order value, and explains why most founders are focusing on the wrong part of it. This is an honest, practical episode for any e-commerce owner who feels like they're doing all the things but still not seeing consistent results.
Key Takeaways
E-commerce growth comes down to three metrics: traffic, conversion rate, and average order value
More traffic without the right foundations is wasted spend
Email automations are the system that converts traffic into repeat buyers
One-size-fits-all advice doesn't work — your stage of business determines your focus
Systems replace manual effort and give you your time back
What You'll Learn
Why the e-commerce formula is simpler than most people think
What the "conveyor belt" analogy reveals about your website visitor experience
Why strong foundations must come before scaling traffic
How email automations do the heavy lifting of getting subscribers back to your website
The three types of Meta ads Chontelle teaches and when each one applies
What Chontelle wants to be known for and how her coaching program has evolved
Save your seat at the upcoming Implementation Day: Click here
Connect with Chontelle on Instagram: @chontellefossey or book a no-obligation Roadmap Call
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18min
May 25, 2026102. Your Competitors Aren't Doing This - But You Should!
Summary
In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can start using this week to stand out, build genuine connection, and turn one-time buyers into loyal advocates. None of these require a big budget or a big following, just a willingness to do what most businesses won't.
Key Takeaways
Connection converts - the small, personal gestures create the loyalty that keeps customers coming back
You don't need to discount to stand out; you need to make people feel seen
Most businesses default to what everyone else does, and that is exactly why standing out is easier than it looks
Surprise and delight doesn't have to be expensive; it just has to be thoughtful
Gratitude is a growth strategy
What You'll Learn
Why personal voice notes to new followers can build faster trust than any automation
How a handwritten thank you card to your top customers can drive more repeat purchases than a discount
What to include in your orders to create a genuine surprise and delight moment
How to use a personalised video on your email sign-up success page to stand out from the first touchpoint
Why publicly thanking your community on social media builds brand advocates fast
How replying personally to reviews and engaging with repeat supporters creates a brand people actively choose over competitors
Connect with Chontelle
Connect with Chontelle on Instagram @chontellefossey and share what strategies you try, or any ideas this episode sparked for you. She will share your ideas in her stories and tag your business.
And if you want to grab one of those 15 limited spaces for Brand it. Build it. Send it. In school hours - reach out on Instagram.
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24min
May 19, 2026101. Is Marketing Mode Slowing Your Momentum?
Summary
In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own experience, including staying off social media while sales continued to roll in during a recent holiday, she explores the warning signs that your business is running on manual effort rather than systems, and what needs to change if you want your sales to stop depending on you showing up.
Key Takeaways
Being busy is not a sales strategy
If your business stops when you stop, you have a systems problem, not a marketing problem
Guilt is a signal worth listening to, not pushing through
You cannot scale your energy, but you can scale your systems
Identifying the problem is the first step to solving it
What You'll Learn
How to recognise the signs that you are stuck in marketing mode
Why manual effort will only get you so far before it starts to cost you
How Chontelle stripped her business back to basics and built a system that sells without her
What it actually means to systemise, and why it changes everything
The difference between running a reactive business and a proactive one
The two key actions to take if this episode resonated with you
Connect with Chontelle on Instagram: @chontellefossey
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23min
May 10, 2026100. 100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently
100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently
Episode Summary
In her 100th episode, Chontelle Fossey reflects on what a front row seat to hundreds of e-commerce businesses has taught her about what actually separates the businesses that scale from the ones that stall. Spoiler: it is rarely the strategy. Drawing on patterns observed across coaching, bootcamps, and years of working closely with product-based business owners, Chontelle shares the traits and behaviours that consistently show up in the founders who grow, and the ones that hold everyone else back.
Key Takeaways
Scaling is less about strategy and more about the person running the business
Implementation beats information, every single time
The data is your GPS, not your enemy
Belief in the outcome is not optional, it is foundational
Sustainable energy is a business asset, not a bonus
What You Will Learn
Why implementers outpace learners, even with less knowledge
How the top 1% use analytics to move faster, not slower
What decisive decision-making actually looks like in practice
Why failure is data, not a verdict, for the founders who scale
How going all in on one aligned strategy beats dabbling in ten
Why measuring stepping stones keeps you moving when the end goal feels far away
Connect with Chontelle
Instagram: @chontellefossey
Want to grow and scale your ecommerce business with email and automation? Book your free Roadmap Call here.
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28min
May 03, 202699. The Episode I Almost Didn't Record
Summary
In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why even the most action-oriented founders can find themselves stuck. This is the episode she would have skipped 12 months ago, and exactly why she recorded it.
Key Takeaways
Strategy will only take you as far as your belief system will allow
Your subconscious thoughts can make or break your results, even when you are doing all the right things
Identifying your limiting beliefs is the first step to moving past them
Growth happens when you lean into discomfort, not away from it
You can want something badly and still self-sabotage without realising it
What You'll Learn
Why intelligent, action-taking founders can still stay stuck
How your belief system shapes the opportunities you see and the ones you miss
The pattern Chontelle noticed in a group coaching program that changed how she thinks about success
Why your default will always pull you back to what feels safe
What Chontelle is actively working on to reach her next level of growth
How to start identifying the thoughts that might be holding you back
Connect with Chontelle on Instagram: @chontellefossey
...more
26min

FAQs about Six Figure Systems:

How many episodes does Six Figure Systems have?

The podcast currently has 119 episodes available.