Episode Summary:

In this eye-opening episode, Chontelle pulls back the curtain on a harsh truth many e-commerce entrepreneurs need to hear: working harder isn’t the answer. Working smarter with a repeatable system is.

Chontelle shares her journey from a burnt-out corporate leader to a multi-business owner with consistent $10K months, all made possible by ditching the duct-tape tactics and building a scalable, automated sales system. She reveals the exact reasons most product-based business owners stay stuck despite trying every strategy under the sun, and why more effort doesn’t always equal more results.

If sales in your business feel sporadic, unpredictable, or totally exhausting, this episode will flip the switch. Learn the five essential steps every customer journey must follow and why missing even one can sabotage your growth. Packed with real talk, proven strategy, and a refreshing dose of clarity, this episode is a must-listen for anyone serious about scaling their e-commerce brand without sacrificing their sanity.

What You'll Learn in This Episode:

Why isolated tactics (like posting on socials or running sales) aren’t moving the needle

The 5-step customer journey that turns browsers into buyers

How Chontelle scaled her plant business during lockdown using this exact system

What every e-commerce owner needs to stop doing today

How to trade hustle for a sustainable, scalable strategy

Links Mentioned:

🎯 Ready to stop winging it and start scaling?
Join Chontelle's upcoming Set and Forget Sales System Masterclass. Your next step to creating consistent, reliable revenue on autopilot. Sign Up Here. 

In this episode of Six Figure Systems, Chontelle breaks down a frustrating moment every ecommerce business owner has faced - when someone adds to cart but doesn’t complete the checkout.

She shares why this is completely normal, and what to do instead of spiralling into self-doubt or obsessing over Shopify analytics.

Listeners will walk away with:

The real reason behind abandoned carts (it’s not your website!)

How many visits it actually takes before someone is ready to buy

Why “just getting more traffic” is not the solution

Three essential email strategies that turn browsers into buyers

A case study of a small list that generated over $2,000 in sales - on autopilot

Tips to write compelling, high-converting emails (without sounding salesy)

If you’re ready to move beyond one-off sales and start building a predictable system that works behind the scenes then this episode is a must-listen.

Grab Chontelle’s free Welcome Sequence Templates here

Want support with your email marketing strategy? DM Chontelle on Instagram @chontellefossey

In this week’s episode of Six Figure Systems, Chontelle shares a deeply personal and powerful reflection on the one thing that silently holds many business owners back, and how to finally move past it.

What starts as a surprising health scare leads into a raw and relatable chat about mindset, self-sabotage, and the quiet excuses we don’t even realise we’re telling ourselves.

Chontelle unpacks:

What a skin cancer diagnosis taught her about ignoring the signs

How her weight loss journey mirrored the same struggles many face in business

Why knowing what to do isn't always enough

The subtle (but dangerous) stories we tell ourselves that keep us stuck

A simple mindset shift that helped her take uncomfortable action – and finally get results

Listeners will walk away with new awareness of the hidden roadblocks standing between them and their goals – and how to start removing them.

🎧 Tune in now to learn why mindset isn’t just a buzzword – and how it might be the missing piece in your business growth.

Doors to Send and Scale are currently open, with $500 off and only two spots remaining. If you're ready to take action with the right support, now’s your chance.
👉 [Check it out here]

Most new ecommerce business owners think the answer to more sales is to do more. More posts, more products, more late nights. But hustling harder isn’t a business strategy, and it’s not sustainable.

In this episode of Six Figure Systems, host Chontelle Fossey shares why “doing more to sell more” will only get you so far, why ads and endless learning aren’t the golden ticket, and why showing up on socials alone won’t build a profitable business.

Chontelle explains what a true sales system looks like, one that gets seen, drives traffic, nurtures your audience, and converts them into paying customers on repeat.

For those ready to move beyond hustle and finally build a business that pays them consistently, Chontelle invites listeners to her free masterclass: Set It and Scale It - How to Reach Consistent $10k Months and Get Predictable, Reliable Sales. Register for free here

In this refreshingly honest episode of Six Figure Systems, Chontelle answers a big question: Can anyone be a successful entrepreneur? Her answer might surprise you, because it’s a firm “no.” But it’s not about being born with some secret talent.

Chontelle shares the 10 traits and behaviours she believes are non-negotiables for success, based on her own journey from corporate leadership to running three thriving businesses — and coaching hundreds of ecommerce founders along the way.

Listeners will learn:

✅ Why mindset isn’t just helpful - it’s essential
✅ The biggest sales mistake many ecommerce founders don’t realise they’re making
✅ Why a 30%+ returning customer rate could be hurting your growth
✅ The spending habit that’s sabotaging more small businesses than it’s helping
✅ Why “building on borrowed land” (socials) is risky and what to do instead
✅ What separates action-takers from those stuck in idea-mode

This episode is a must-listen for anyone wondering if they really have what it takes, or who’s tired of the “just manifest it” advice and wants a practical roadmap.

🎧 Tune in for straight talk, solid strategy, and the reminder that while not everyone will succeed, anyone willing to do the work absolutely can.

If sales feel like a guessing game, this episode of Six Figure Systems, is essential listening.

Chontelle shares her personal journey from scattered strategies to building a reliable sales system that delivers consistent results, without relying on luck, constant social posting, or throwing money at ads.

Listeners will learn:

✅ Why common tactics like redesigning your website or posting more don’t move the needle

✅ The turning point that changed everything in her ecommerce journey

✅ How to identify what’s really holding back your sales

✅ The 3 simple metrics to track weekly for sustainable growth

✅ The free tool she uses (and still uses every Monday) to keep her sales system in check

The episode introduces The Predictable Sales Scorecard, a free tool that shows ecommerce business owners exactly where to focus and what to fix in order to scale sustainably.

📥 Download the Predictable Sales Scorecard: https://www.chontellefossey.com/sign-up-page-predictable-sales-scorecard

This episode is perfect for ecommerce founders who are tired of inconsistent sales and want a clear, strategic path forward. Chontelle breaks it down with honesty, simplicity, and a system that’s actually doable even if marketing isn’t your favourite thing.

🎧 Tune in and finally feel in control of your sales again

In this episode, Chontelle tackles a question that comes up all the time inside her coaching program—how to send emails (and show up on socials) without sounding pushy or salesy.

She shares:

Why most product-based business owners are stuck selling to only one type of buyer

The three types of customers every ecommerce brand needs to understand

The power of storytelling and how it connects at a deeper emotional level

A personal story about a $100 mascara and what it teaches us about selling with impact

How to stop surface-level selling and start making people feel something

Whether it's mascara, a red dress, or homemade mayo (yep, that’s in there too), Chontelle shows how the best marketing doesn't scream buy now - it tells a story that sticks.

Perfect for product-based biz owners who want more sales without sounding like a walking billboard.

Connect with Chontelle on socials: Instagram or Facebook and don't forget to submit a review or rating for this episode. 

In this episode of Six Figure Systems, Chontelle speaks directly to established ecommerce business owners who are ready to take things to the next level.

The sales are coming in, now it’s time to scale them. She shares why making sales is not the same as having a scalable business, and what most strategies completely miss when it comes to the customer journey.

Listeners will hear why visibility alone isn’t enough, why social media and markets are exhausting strategies, and the real reason scaling feels harder than it should. 

This episode is a must-listen for anyone who wants a business that gets seen, drives traffic, and makes sales on repeat, without doing more to get more.

What’s Inside This Episode:

Links & Resources:

🔗 Join Send & Scale: Click here to join 🎉 Early bird pricing available now

Connect with Chontelle on Instagram or Facebook

In this episode of Six Figure Systems, Chontelle shares her simple yet powerful $5-a-day ad strategy that has transformed the way she grows her email list.

Tired of burning cash on ads that brought in “clickers but not buyers,” she discovered a smarter approach: running low-cost Facebook lead ads that consistently deliver high-quality subscribers who are nurtured into paying customers through automated email flows.

Chontelle breaks down exactly how this strategy works, why it’s more sustainable than relying on social media or traffic ads alone, and the three ad options she recommends testing:

Giveaways – fast list growth at the lowest cost, with a mix of quality.

Free downloads – highly targeted, high-value leads that resonate with your ideal customer.

Product tester applications – a more advanced strategy that not only grows your list but also gives you market research, reviews, and user-generated content.

Listeners will also learn:

Why Meta rewards ads that keep users on-platform (and how to take advantage of it)

The key difference between cost per lead and lead quality – and how to measure both

How to set up simple automations that turn new subscribers into repeat website visitors (and buyers)

Why this $5-a-day strategy can outperform big-budget traffic ads while protecting your profit margins

If growing your email list has felt expensive, overwhelming, or just plain slow, this episode will show you how to scale it strategically without breaking the bank.

Chontelle also invites listeners to join her upcoming 4-Day Live Challenge – Makeover My Email, where she’ll teach how to design a reusable, high-converting email template that gets more clicks and sales in less time. 👉 Sign up here. 

Have questions about the strategies shared in this episode? Connect with Chontelle on Instagram - @chontellefossey

In this episode of Six Figure Systems, Chontelle shares three powerful client case studies that prove just how game-changing email marketing can be for ecommerce brands.

Drawing from her work inside her email marketing agency, she walks listeners through the exact strategies and tweaks that turned small, underperforming lists into consistent revenue streams – in some cases adding over $23,000 in sales in less than a year.

From optimising pop-ups and removing double opt-ins, to designing high-converting templates, fleshing out automated flows, and tracking deliverability scores, Chontelle reveals the specific steps that helped each client grow their list, boost traffic, and increase sales – without hustling harder or spending more on ads.

Listeners will learn:

Why 30% of total revenue from email is the benchmark worth aiming for

How small changes to pop-ups can more than double conversions

The role of segmentation in getting the right message to the right subscriber

How to warm up a cold or neglected list without damaging deliverability

The core flows every ecommerce store needs to be running

This episode is a mix of inspiration and action – showing that whether you’re starting with a tiny list or a large, unengaged one, the right strategy can make email marketing one of the most profitable parts of your business.

Chontelle also invites listeners to join her upcoming 4-day live challenge where she’ll personally help them create a beautifully branded email template designed to build trust and turn subscribers into buyers – without the tech stress.

Buy your seat in the challenge here.

Connect with Chontelle on instagram - @chontellefossey