In this episode, Chontelle Fossey tackles one of the most common traps established ecommerce founders fall into, treating social media as a sales system.

Drawing on her own experience scaling an ecommerce business before leaving a high-paying corporate career, Chontelle unpacks why social media's role has been misunderstood, what it is actually designed to do, and what the founders who scale consistently have built instead.

This episode is a practical, honest reframe for any ecommerce founder who is exhausted from showing up and still not seeing the predictable revenue their business is capable of.

Key Takeaways

What You'll Learn in This Episode

Three specific action steps to take this week to identify exactly where your biggest email opportunity is plus the mindset shift that took Chontelle from exhausted and reactive to confident enough to leave her corporate career

Connect with Chontelle on Instagram: @chontellefossey

Meta advertising has changed, and if strategies haven’t evolved alongside it, the impact is noticeable.

In this episode, Chontelle breaks down how Meta’s shift toward AI and automation, driven by what’s known as Andromeda, is changing the way ads perform. For ecommerce brands experiencing inconsistent results, rising costs, or difficulty scaling, this episode explains what’s really happening behind the scenes and what to do instead.

Rather than focusing on outdated tactics like detailed targeting and complex campaign structures, this episode highlights a simpler, more effective approach that aligns with how Meta now optimises performance.

Listeners will learn what Andromeda is in practical terms and why it matters for their ad strategy. Chontelle explains why traditional methods such as stacking interests and splitting audiences are no longer as effective, and where brands should be focusing their attention instead.

The episode also covers the biggest mistake ecommerce businesses are still making with their ads, and how to shift toward a strategy that prioritises creative, messaging, and simplicity.

A clear breakdown of a high-performing funnel is included, outlining the role of prospecting, lead generation, and retargeting, and how these stages work together to drive more consistent and scalable results.

Key takeaways from this episode include understanding that Meta now relies heavily on automation and machine learning, that broad targeting is outperforming over-segmented audiences, and that creative and messaging are now the primary drivers of performance. It also reinforces that ads alone are not enough, and that a structured funnel is essential for long-term growth.

For those looking to implement this approach and build a repeatable system that drives consistent sales, Chontelle shares that this is the framework taught inside her program, Send and Scale.

Listeners are encouraged to subscribe for future episodes covering high-converting ad strategies, email marketing systems, and building a scalable ecommerce business.

Connect with Chontelle on Instagram - @chontellefossey

In this episode, Chontelle Fossey explores one of the most overlooked growth levers in business, and the one thing every entrepreneur has complete control over: decision-making.

While many e-commerce founders focus on strategies, tactics, and consuming more information, Chontelle challenges the idea that more knowledge is the answer. Instead, she highlights how a lack of decisions - not a lack of capability - is often what’s keeping businesses stuck.

Drawing on her own journey, from running marathons to leaving a 20+ year corporate career, she shares how leaning into discomfort and making faster decisions has been the catalyst for growth, momentum, and transformation.

This episode unpacks:

Chontelle also introduces a simple daily framework to help you step out of maintenance mode and into expansion - so you can start making decisions that actually move your business forward.

If you’ve ever felt stuck, slow, or like you’re “doing all the things” without seeing results, this episode will challenge you to look at your habits, your patterns, and most importantly - your decisions.

Because growth doesn’t come from knowing more.
It comes from deciding more.

Connect with Chontelle on Instagram: @chontellefossey

Most ecommerce brands are leaving a significant amount of revenue on the table - often without even realising it.

In this episode, host, Chontelle Fossey explains why many ecommerce businesses generate only a small percentage of their revenue from email marketing, despite email having the potential to contribute 30% or more of total sales.

Drawing on her own experience scaling an ecommerce business and eventually leaving her corporate job, Chontelle shares how mastering email marketing transformed her revenue and created a more predictable sales system.

She also breaks down a simple truth many founders overlook: ecommerce is fundamentally a formula. Revenue is driven by three key numbers: Traffic × Conversion Rate × Average Order Value

When used strategically, email marketing can improve all three - helping businesses generate more revenue from the audience they already have.

In this episode, Chontelle explores:

If you’ve ever felt like your email marketing is inconsistent, confusing, or simply not working the way it should, this episode will help you understand why, and what needs to change.

Chontelle also shares details about her upcoming Build Your Email Sales System Bootcamp, a free four-day training designed to help ecommerce founders create a clear strategy for their email marketing.

By the end of the bootcamp, participants will have a plan for the emails their business should be sending and a framework for turning their email list into a consistent revenue channel.

Save Your Seat Join the Free Build Your Email Sales System Bootcamp

📩 Register here: https://www.chontellefossey.com/Buildyouremailsalessystemmarch

The bootcamp runs 24–27 March and is designed to help ecommerce founders simplify email marketing and start generating more sales from their list.

Connect With Chontelle Instagram: Instagram

In this episode of Six Figure Systems, Chontelle Fossey wraps up her three-part marketing strategy series by diving into conversion and helping eCommerce business owners understand why sales often feel inconsistent.

Building on the previous episodes on attraction and nurture, Chontelle explains that conversion is not something you “fix” in isolation. Instead, it is the natural outcome of everything that happens earlier in the marketing funnel. Rather than jumping straight to tactics like changing website copy, adjusting pricing, or running discounts, Chontelle encourages business owners to step back and diagnose the real problem inside their funnel.

Throughout the episode, she introduces three possible reasons why sales may not be happening: a traffic problem, a conversion problem caused by weak nurture, or a lack of buyer psychology triggers that help customers make a decision. She explains how attraction, nurture, and conversion work together, and why focusing on the wrong stage of the funnel can lead to wasted time and frustration.

Listeners are guided through the key metrics that can help identify where the true bottleneck lies. Chontelle highlights the importance of understanding website traffic levels, returning visitor rates, and conversion rates, explaining how these numbers reveal whether a brand needs to focus on getting seen, strengthening its nurture strategy, or improving the buying experience.

The episode also explores the role of buyer psychology in helping trusted audiences move from intention to action. Chontelle breaks down the impact of exclusivity, scarcity, urgency, social proof, and reassurance in reducing hesitation and making purchasing decisions easier for customers who already know, like, and trust the brand.

By the end of the episode, listeners will have a clear framework to diagnose their own marketing funnel and identify the specific area that needs strengthening. Rather than chasing trends or trying to fix everything at once, Chontelle encourages eCommerce founders to approach their businesses as marketers and problem solvers, focusing on the one constraint that will move their sales forward.

This episode completes the series by showing how attraction brings new people into a brand’s world, nurture builds trust and familiarity, and conversion turns that trust into predictable sales when the funnel is properly aligned.

Connect with Chontelle

Follow or DM Chontelle on Instagram - @chontellefossey

Book a FREE Roadmap call - Click here.

In this episode of Six Figure Systems, Chontelle Fossey continues the strategy series by diving into nurture - the most commonly overlooked stage of the customer journey and one of the biggest levers for increasing conversions without increasing traffic.

Building on the attraction episode, Chontelle explains how nurture sits at the centre of the funnel and determines whether people progress toward purchase or quietly disappear. She reframes low conversion rates as a trust and readiness issue, rather than a problem with products, pricing, or websites, and normalises the reality that most customers need multiple touchpoints before they buy.

Throughout the episode, Chontelle draws on the same nurture framework she teaches inside her bootcamp, outlining the four key elements every nurture strategy must address: overcoming objections, building trust, connecting to the problem or desire the product solves, and clearly communicating what makes the brand different. Rather than positioning USP as a standalone concept, she shows how it is reinforced naturally through consistent messaging over time.

The episode highlights why nurture is about more than driving clicks back to a website. Chontelle explains how ongoing brand connection, familiarity, and alignment play a critical role in helping future buyers feel confident choosing one brand over another - especially in competitive markets. Email marketing is positioned as a core nurture tool, not because it drives instant sales, but because it allows businesses to show up consistently, reinforce trust, and support the customer journey at scale.

Listeners are guided through how to measure nurture effectively, with a focus on returning visitor rate, engagement trends, and how ease of conversion improves as trust builds. Chontelle also calls out common nurture mistakes, such as only showing up during promotions or overwhelming subscribers with information, and explains how these behaviours quietly stall growth.

This episode is designed for eCommerce business owners who are getting attention but want more predictable, sustainable sales. It sets the foundation for the final episode in the series, where Chontelle will focus on conversion and show how to turn trust and readiness into sales without pressure or burnout.

In this episode of Six Figure Systems, Chontelle Fossey kicks off a new three-part strategy series by focusing on attraction - the foundation of every scalable eCommerce business.

Building on the Marketing Playbook series, this episode helps business owners understand why attraction must come before nurture and conversion, and why inconsistent demand is often the real reason sales feel unpredictable. Chontelle reframes attraction through the lens of a funnel, explaining why the top of the funnel requires the greatest volume and how every stage below it naturally narrows.

Rather than focusing on visibility alone, Chontelle emphasises the importance of attracting with intention. She explains why being seen without a retention strategy leads to wasted effort, and how capturing attention through email lists and owned channels creates leverage, control, and long-term growth. Listeners are encouraged to think beyond social media and explore multiple attraction channels, including organic content, collaborations, and paid strategies, while always considering where people are being guided next.

Throughout the episode, Chontelle outlines the benefits of strengthening attraction, including reduced pressure on conversions, more consistent momentum, and a calmer approach to growth. She shares practical ways to build demand without chasing sales, such as choosing a primary attraction lever, pairing visibility with retention, and optimising capture points to turn attention into future buyers.

The episode also covers how to measure attraction effectively, highlighting the importance of tracking traffic, list growth, and sources of attention on a weekly basis. Chontelle reinforces that attraction success is not measured by immediate sales, but by the steady increase of qualified people entering the system.

This episode is designed for eCommerce business owners who want to stop relying on short-term sales pushes and instead build sustainable demand that supports nurture and conversion over time. It sets the stage for the next episode in the series, where Chontelle will dive into nurture and show how to turn attention into trust and long-term engagement.

In this wrap-up episode of Six Figure Systems, Chontelle Fossey brings the entire six-part Head of Marketing series together and helps eCommerce business owners shift from effort-driven marketing to calm, strategic leadership.

This episode is designed to create clarity, not overwhelm. Rather than introducing new frameworks or tactics, Chontelle revisits the core ideas from each part of the series and shows how they work together as one cohesive marketing system. The focus is on stepping fully into the role of CEO, leading marketing with intention, and trusting a repeatable process rather than reacting to noise, trends, or pressure.

Chontelle walks listeners back through the progression of the series, from owning the Head of Marketing role, to understanding the sales formula, building a 12-month blueprint, aligning marketing to the customer journey, implementing a weekly operating rhythm, and finally optimising what works while letting go of what doesn’t. Each concept is reframed as part of a long-term approach to sustainable growth, rather than something to be executed perfectly.

The episode places strong emphasis on anchoring into the 12-month blueprint and choosing a clear monthly focus across attraction, nurture, or conversion. Chontelle explains how honouring this focus removes chaos from marketing decisions and makes it easier to measure progress without emotion. She also reinforces the importance of the weekly review, decide, execute, measure rhythm as the engine that keeps marketing moving forward in real life.

Listeners are guided through how to approach the next 12 months with confidence by committing to consistency, optimisation, and reflection rather than constant reinvention. Chontelle highlights that momentum comes from strengthening what already exists, not from chasing new ideas, and that true scaling feels calm, controlled, and intentional.

This episode is for business owners who are ready to stop second-guessing their marketing, trust their plan, and lead their growth like a strategic CEO. It serves as both a conclusion to the series and a practical reset for the year ahead.

In Part 6 of the Head of Marketing series on Six Figure Systems, Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity, or pressure. This episode focuses on optimisation as the natural next step after planning, systemising, and establishing a weekly rhythm.

Chontelle explains that scaling is not about doing more, trying new tactics every month, or constantly changing direction. Instead, it is about maximising what is already working, refining what shows potential, and intentionally letting go of what is no longer serving the business. She reinforces the importance of using the 12-month marketing blueprint as the anchor for all decisions, rather than reacting to short-term results or emotions.

The episode revisits the attraction, nurture, and conversion framework, showing how each month in the year has a specific job to do. Chontelle walks listeners through how to review performance at the end of each month based only on that month’s primary focus, rather than judging success purely on revenue. This approach creates clarity, reduces overwhelm, and makes marketing data feel useful instead of stressful.

A core theme of the episode is the optimisation loop of review, decide, execute, and measure. Chontelle breaks down how to use this loop to make confident decisions about what to amplify, what to refine, and what to drop, ensuring marketing efforts become more effective over time rather than more complicated. She emphasises that changing one thing at a time is what allows business owners to learn from their data and build momentum without losing control.

By the end of the episode, listeners are encouraged to see marketing as a long-term system rather than a series of disconnected campaigns. This episode is designed to help eCommerce founders approach growth with confidence, discipline, and clarity, using optimisation to create steady momentum throughout the year instead of relying on constant reinvention.

In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution.

This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing.

Chontelle introduces the concept of weekly focus as the bridge between monthly strategy and day-to-day action. Rather than planning tasks or content in advance, she encourages listeners to decide what each week is in service of, based on the primary monthly focus of attraction, nurture, or conversion. This shift allows marketing to feel intentional and aligned, without becoming overwhelming or time-consuming.

The episode also outlines a simple weekly marketing operating rhythm designed to remove decision fatigue and support consistency. Chontelle walks listeners through how to review key metrics, make a small number of focused decisions, execute without overcomplicating tasks, and measure progress in a way that supports learning rather than judgement. She reinforces that consistency, not intensity, is what drives long-term growth and predictable results.

Listeners are guided to see how this weekly rhythm supports their email sales system, increases returning website visits, and naturally improves conversion over time. Chontelle also addresses how to maintain momentum during busy weeks, explaining that keeping the rhythm intact, even in a simplified form, is what prevents marketing from stalling.

This episode is designed for eCommerce founders who want marketing to fit into real life, rather than compete with everything else in the business. By the end of the episode, listeners will understand how to lead marketing with clarity and confidence at a weekly level, without falling back into overwhelm or reactive behaviour.