What is Intersectional Brand Building?

How do you shift the culture of a brand to an authentic position of care and place of relevance in society while building relationships with consumers, that matters?

There are a few epic considerations actually. In Episode #3 of One More Question, a probing podcast by the people of Nicework, our founder, Ross Drakes dives into some deeply reflective concepts with Sizakele Marutlule, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab. They explore ideas around unfashionable care, culture change, conscious consumerism, deep leadership and why benching company superstars can be a good thing.

More about Sizakele Marutlulle

Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She is the CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab that helps pro-Africa companies compete, win and prosper.

She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.

Given her specific work experience, corporate leadership, brand expertise and consumer engagement in South Africa, The Americas, Nigeria, Ghana, Kenya, Namibia, Tanzania and a working knowledge of Asia and Europe, top-tier companies engage her as advisor and consultant to advance their ambitions as well as imagine new futures. With a burning desire to positively impact Africa’s fortunes, she has a special focus on Fentrepreneurs©, a proprietary term she has coined to refer to female entrepreneurs, to help them build bankable and scalable, future-fit businesses.

She holds a BA Degree (Political Science & Sociology) as well as BA Hons (Sociology) from the University of Durban-Westville (now UKZN), a Master’s Degree in Communication Sociology from Wits University. She completed a Strategy & Leadership Program at The New School For Social Research, NYC, a Summer Film Production Course at New York University, NYC as well as a Program for Operational Excellence at Harvard Business School. She is currently a PhD student.

Sizakele’s Business -

Connect with Sizakele here -

One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 12 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our founder Ross Drakes.

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