With all the artificial intelligence and web3 chat around it’s safe to say that artists can become very quickly overwhelmed and confused on what to do next and where to put their energy.
In a world full of technological leaps forward, your biggest assets to help you stay on track as a creator are:
* Personal Brand
* Compounding
Both of these require you to zoom out from the day to day — tune out the b******t and just do the work.
Results are a lagging indicator for effort.
Which means that the results for the work you do today won’t be seen tomorrow, or next week or maybe even for years to come. That doesn’t matter though, we do the work anyway.
Applying concerted effort to these 2 points on a daily basis will ensure not only that you reach your destination, but that you get there quicker than anticipated — saving you time, energy and money.
1. Personal Brand
You are human (aka a meat-coated ghost) and nothing can replace you… not your exact experience anyway. That is what makes you important/special, so lean into it.
Use social media to connect with an audience and tell your story/share who you are and what’s important to you. Put yourself out there, be raw, be vulnerable, go all the way with it.
Go get yourself some haters!
If nobody hates you, it means nobody can love you.
Access to creative tools has mostly been democratised to the point where creating world class art is now cheaper and more attainable than ever. Sure there will always be nuance around taste and excellence, but there is no denying that the gap between the top 10% and the bottom 10% has shrunk significantly in recent years with tools like:
* Capcut
* Logic Pro
* Landr
* Canva
* ChatGPT
The thing that will continue to set people apart is their personal brand, their lens, their experiences and how they communicate those to the world in their most stunning forms.
Put your personal brand on show, put your unique perspective on show, talk your s**t like no one is watching — be bold, be brave.
2. Compounding
In the words of Dan Koe and prolly a whole heap of other smart people — “nothing happens and then everything happens.”
One definition of compounding is this: reckon (interest) on previously accumulated interest.
Examples of previously accumulated interest:
* New industry related relationship
* Book that you read recently
* Real life experience you had
* Showing up for a recording session
* Jumping on a podcast interview
* Playing a great set for a new crowd
* Posting to socials consistently
1 + 1 = 3
Don’t moan about the nothing, just get ready for the everything.
You don’t see compounding working, but it is. This is where trust for the process and the path you’re on comes into play. This is exactly when you don’t look up or look around. This is when you dig your head in the sand and you don’t come up for air until you can hear the roar of the crowd as you enter the arena.
Drill down on your personal brand, invest in compounding and I guarantee there will be a light at the end of that tunnel.
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With gratitude,
SAV x
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