Welcome to Small Business School! In this special episode I am bringing three incredible Canadian female business owners together who are transforming the world of ethical, sustainable, and size-inclusive fashion. We dive deep into their journeys of entrepreneurship, the challenges of building a brand, and how they manage to stay true to their values in a fast-changing industry!

Topics Covered:

• The evolution of each guest's fashion brand and how they balance sustainability with growth.
• Managing customer expectations while staying true to the core values of ethical production.
• Crowdsourcing for product development and the power of supportive community.
• The importance of profitability, even in purpose-driven businesses.
• Managing relationships in manufacturing and the complexities that come with it.
• Shifting from a scarcity mindset to embracing collaboration.
• How collaborating with other businesses in promotions and cross-promoting newsletters led to unexpected success.
• The difficulties of customer acquisition without relying heavily on paid ads.

This episode is full of actionable insights and heartwarming stories about the challenges and rewards of creating and scaling a sustainable and mission driven business. You don’t want to miss it!

Guest Info/Links:

Candice Munro from Buttercream Clothing
Instagram
Website

Jess Sternberg from Free Label
Personal LinkedIn
Instagram
Website

Kristi Soomer from Encircled
Personal Instagram
Personal LinkedIn
Instagram
Website

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!