Kerry Lutz and Cliff Nottenmacher discussed the food franchise sector, highlighting the gap between consumer intentions to eat healthily and their actual choices, which often lean towards fast food. Cliff noted that despite a rising demand for clean, non-GMO food, many consumers continue to patronize quick service restaurants, as demonstrated by McDonald's strong performance. He emphasized the economic challenges of healthy eating, which can be prohibitively expensive for many. The conversation also addressed the restaurant industry's struggles post-COVID-19, including inflation, labor costs, and supply chain issues that have affected profitability across various dining formats. Cliff pointed out a shift in the quick service restaurant model towards grab-and-go services, facilitated by AI and mobile apps, while Kerry critiqued Starbucks for losing its community appeal. The discussion expanded to various industry trends, including the challenges men face today, such as declining testosterone levels and a lack of practical skills. Cliff identified lucrative opportunities in home services, pet care, and child enrichment programs, while also noting the impact of aging baby boomers on markets like mobility and assisted living. He advocated for a return to practical skills education in schools, emphasizing the need for parents to teach essential life skills. Cliff shared his investment philosophy focused on low initial investments and high profit margins, expressing a preference for non-location-centric businesses. He highlighted the persistent dissatisfaction in the residential cleaning sector and suggested that commercial cleaning might offer better prospects. Finally, Cliff presented home services as a top investment choice, predicting significant revenue potential and cautioning about the future of white-collar jobs in light of AI advancements. Find Cliff here: https://franocity.com/ Find Kerry here: http://financialsurvivalnetwork.com/ and here: https://inflation.cafe