In this episode of The New Warehouse, David Stanton, CEO and Co-Founder of Reelables, explores how smart labels are changing how companies track cargo and improve supply chain visibility. Reelables develops printable, low-cost smart labels that function as active tracking devices, giving logistics teams real-time insight into where goods are, how they move, and where issues occur. 

What began as an experiment in consumer tracking quickly evolved into a supply chain solution as COVID exposed visibility gaps across logistics networks. Stanton explains how smart labels now help organizations reduce loss, improve accountability, and gain clarity across warehouses, transportation networks, and global operations.

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