More and more of us want to know everything we can about the products we buy--especially when it comes to the food we consume with our friends and families. Whether motivated by worry, mistrust or just curiosity, consumers expect that they can rev up their search engines and find everything.  Food producers and retailers alike realize that while in the old days taste and price were what primarily mattered, today and from now on trust through transparency is essential. To facilitate this emerging demand, food industry leaders have created a "platform" that provides consumers with a an online path to practically everything they would ever want to know, from farm to table.  The new vehicle for this road to food knowledge is "Smart Label" and Mark Baum, Chief Collaboration Officer and Senior Vice President of Industry Relations for the Washington DC based Food Marketing Institute takes us on this journey to ultimate transparency on Farm To Table Talk. www.smartlabel.org