In this episode of The Digital Executive, host Brian Thomas sits down with Behdad “B” Jamshidi, founder of CJAM Marketing Connector, to explore why most businesses struggle to choose the right marketing agency—and how to fix it.

After evaluating over 1,000 agencies and curating a lean network of top performers, Behdad shares his proven framework for identifying “A-player” partners who deliver exponential growth versus “B-player” agencies that stall momentum. He unpacks red flags to watch for, from vague reporting to unrealistic “full-service” promises, and explains the 40-point checklist he uses to assess credibility and fit.

Behdad also dives into how AI and specialization are reshaping marketing execution, and why strategy—not just tools—will define the next era of successful brand-agency relationships.

Whether you’re a founder, CMO, or entrepreneur looking to scale smarter, this conversation offers practical insights for finding the right marketing partner and building trust that drives results.

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