How confident are you that your headlines or CTAs are truly the best choices? This week, Zach and Beth are diving into the significance of A/B testing for manufacturers and reveal the five essential elements you should be testing to boost your conversion rates.

Innovative, high-performance building materials can be difficult to market and sell. This week’s guest not only has a brand new, innovative product, but one that’s high-performance and sustainable. He talks to Zach about how he’s been able to market and sell this innovation to builders.

Josh Dorfman is the CEO and co-founder of Plantd, a company dedicated to making carbon-negative building materials.

When you compete on millimeters and price, it becomes a race to the bottom. This week’s guest shares how emphasizing value and building strategic partnerships with customers can help you move beyond price and cultivate lasting relationships.

Cassie Milam, the Co-Owner and Director of Marketing for The Detering Company, talks with Beth about how to focus on value services in a commodity category.

We break down the three best ways marketing and sales teams can converge to see the greatest ROI, plus key insights from AIA 2023. This week, Steve Coffey, Venveo’s Director of Growth, is co-hosting with Zach.

Contractors are one of the most popularly targeted audiences by building material manufacturers. This week’s guest talks about how you can build better relationships with contractors in order to boost business.

Kevin Forestell is the CEO and Co-Founder of DOZR. He talks with Beth and Zach about how to build better relationships with contractors.

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times.

Craig Jolly, Operations Manager, and Thomas Nelson, Marketing Manager, both work at 9Wood, a custom wood ceiling company. They talk with Beth about how 9Wood has brought speed into custom building product manufacturing.

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.

Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach about his unique social media story.

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.   

Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the host of the Builder vs. Buyer podcast. He talks with Beth about the widening gap between home buyers and builders, and how manufacturers can help close the gap.

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. This week, Beth brings back Venveo’s very own social media expert, Ashley Stevenson, to talk about social media platform changes: what’s happening right now and what may be changing in the future.

Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity.

Dennis Comstock is the founder of Builder Brigade. He talks with Beth about what homeowners need to know in their home-building process and why manufacturers should care.