Smarter Building Materials Marketing

Just because your product is custom designed and made doesn’t mean it has to have a long timeline. This week’s guests talk about how they’ve been able to increase efficiencies in the customization process in order to reduce lead times.

Craig Jolly, Operations Manager, and Thomas Nelson, Marketing Manager, both work at 9Wood, a custom wood ceiling company. They talk with Beth about how 9Wood has brought speed into custom building product manufacturing.

Are you asleep at the online strategy wheel? This week’s guest thinks some building materials manufacturers are and explains how they can connect emotionally with niche audiences using different online platforms.

Brent Ridley is an HVAC technician and owner of a plumbing, heating and air conditioning company outside of Georgia. He talks with Zach about his unique social media story.

Builders get the brunt of home buyer frustration, even when it’s not their fault. This week’s guest addresses the reasons behind this frustration and explains how building material manufacturers can help reduce that frustration on all sides.   

Adam Steiner is the owner of Birnam Design Co., a full-service residential home design firm, as well as the host of the Builder vs. Buyer podcast. He talks with Beth about the widening gap between home buyers and builders, and how manufacturers can help close the gap.

Social media platforms today can feel like the wild west with algorithms and strategies changing every few days. This week, Beth brings back Venveo’s very own social media expert, Ashley Stevenson, to talk about social media platform changes: what’s happening right now and what may be changing in the future.

Do you deprioritize homeowners as a target audience? Many manufacturers think that homeowners aren’t worth going after, but this guest disagrees. Hear why ignoring homeowners is a missed opportunity.

Dennis Comstock is the founder of Builder Brigade. He talks with Beth about what homeowners need to know in their home-building process and why manufacturers should care.

Zach likes to say, “Where there’s pain, there’s margin.” This week’s guest agrees. He talks to Zach about the importance of innovating based on your audience's pain points and why you need to keep a feedback loop open.

Tom Ragen is the CEO of Color Communications. He talks with Zach about how to market to architects and how his company leverages color in a very fragmented market.

Have you ever considered disrupting your own company? This week’s guest talks all about disruption — what technologies are going to disrupt the building materials industry, how manufacturers can prepare and how to attract new talent.

Omar Fagundo is Vice President of RailCo, an aluminum railing company, and Founder of Object.io, an interactive 3D product experience. He talks with Beth and Steve (our Director of Growth) about technology and disruption in the building material space.

10-Minute Tactics is a new series that provides you with bite-size marketing and sales strategies that you can put into action and get results.

This week, Zach and Beth talk about construction service solutions — specifically, how manufacturers can not only provide a product, but product services around that product in order to make them stickier, harder to replicate, harder to remove from your partners’ chain and, most importantly, more valuable.

Technology is becoming more and more essential in the building materials industry, but that’s not the only thing to look out for. In this episode, our guest talks about five macro trends that manufacturers need to consider over the next three to five years.

Steve Yates is the Executive Vice President of Enterprise & Industry Partner Channels at Buildxact. He’s also the chairman of Cliftonvale, a wholesale building material brokerage house, putting him in the epicenter of technology and building materials. He talks with Beth and Zach about the future of construction, including cutting-edge technology, new products and new innovation.

Once again, the volatility of lumber prices is a hot topic. But basic pricing isn’t all you need to know about lumber. This week’s guests discuss how futures and risk management play a big role in lumber pricing and those who buy it.

Both our guests today are from Sherwood Lumber — Steve Loebner is VP of Commodities and Risk Management and Josh Goodman is SVP of Forest Products, Sales and Supply Chain. They talk with Beth about lumber prices, futures and risk management.