Smarter Building Materials Marketing

Pricing is arguably one of the biggest levers a manufacturer can pull to create or pull back demand. This week’s guest talks to Zach about how to develop a successful pricing strategy.

Porter Thomsen is the Director of Innovation and Insight at American Woodmark. He talks with Zach about the importance of pricing and creating a pricing strategy and identity that works with your building materials business goals and objectives. 

Manufacturers know they need to get an architect’s attention in order to get in a spec, but what’s the best way to do it? This week’s guest talks about how to build relationships with architects, and he knows what he’s talking about as an architect himself.

Vardhan Mehta is co-founder and CEO at Acelab. He talks with Beth about how building materials manufacturers can build better relationships with architects.

Are you guilty of lumping architects and interior designers together in your marketing plans? Today's guest explains why you should be separating those two groups and how you can get designers' attention.

Joy Lynskey is the founder of Jewel Toned Interiors (JTI), an interior design company located in South Florida. She talks with Beth and Zach about the background of JTI, the current role of interior designers in construction and ways manufacturers can gain their attention using non-traditional tactics.

Prefab construction is becoming more and more popular in the industry. But many dealers and manufacturers are scared of the risk prefab seems to bring. In this episode, we talk to a dealer who made the move into prefab and is seeing great success.

Scott Myer is Chief Operating Officer at Integrity Building Products, a prefab building products company. He talks with Beth all about prefab construction.

Fresh off the plane home from the 2023 International Builders' Show, Zach, Beth and Steve talk about their initial thoughts and feedback of the event overall. They also name their biggest winners — and losers.

ChatGPT is the latest buzzword in the marketing world, and many building materials manufacturers are unsure of what it means for them. In this episode, we give an overview of what ChatGPT is and what it means for the building materials industry.  

Beth, Zach and Steve Coffey, Venveo's Director of Growth, talk about ChatGPT. Zach gives an overview of what ChatGPT is, and then Steve performs a rapid-fire round of questions about how ChatGPT may affect the industry.

Do you know the best way to create a relationship with your audience? In this episode, Zach and Beth talk to their guest about the changes happening in the market, specifically in relation to builders, contractors and other audiences that manufacturers target.

Heather Bowman, Director of Marketing at Key-Link Fencing & Railing and Superior Plastic Products, both fencing and railing companies, is back! This time, she talks about how Key-Link is building relationships with contractors, their primary audience, through marketing and training.

In the 200th episode of the Smarter Building Materials Marketing podcast, Zach and Beth break down three strategies that are as true today as they were in the first episode.

Differentiating your product to builders doesn’t mean you have to engage in a price race to the bottom. In this episode, our guest explains how you can build relationships with builders through true differentiation — without sacrificing your margin.

Russ Eisenberg is the VP of Business Development for Gold Heat, a custom manufacturer of electric radiant underfloor heating. He talks to Beth about how manufacturers can build incredible relationships with builders, no matter their products’ price points.

It’s that time of the year! In this week’s episode, Zach and Beth take a trip down memory lane to recap their key takeaways from five of the most popular episodes of 2022.