For over 50 years, dedicated Select Mating Service® (SMS) consultants have used research, computerized analysis and cow knowledge to build better herds around the world. In this episode, Brian Coyne takes a deep dive into the innovative technology backing the program and the people leveraging the tools.

SMS is intuitive and built to work for dairies of all sizes and with differing herd information. Consultants around the world have the cow-side experience needed to ask the right questions and create a customized plan to exceed set herd goals.