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In this episode, we will discuss how Instacart provides incrementality measures in its advertising business, and some related data science concepts, such as randomized control trials.
Their tech blog link: https://tech.instacart.com/how-instacart-measures-the-true-value-of-advertising-the-methodology-of-ad-incrementality-aac6c58e627c
This introduces the podcast, Snacks Weekly on Data Science. This podcast is about making data science and machine learning knowledge accessible and less intimidating.
If you may find the contents helpful, please subscribe to the channel. Thank you and let's get started.
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