So I Was In This House Podcast: Service and Sales Tales

Seth Ure, SetSale Co-FounderSeth Ure is the COO of SetSale, bringing a blend of industry insight and operational excellence. With over 15 years in the HVAC sector, including key leadership roles at Goodleap, Regions, EGIA and Daikin, the world's largest air conditioning manufacturer, Seth has developed a comprehensive understanding of the industry's challenges and opportunities.A seasoned entrepreneur, Seth previously founded and led Gainer Partners, where he developed a finance, training, and business solutions platform that trained thousands of HVAC contractors on effective financing strategies, sales techniques, and profit optimization.

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His team never steps foot in the home. No measuring tape, no kitchen table pitch, no windshield time. Just phones, systems, and a process that closes high-ticket jobs day in and day out.
Billy Cline is the owner of YourNewDoor.com, the #1 door installation and repair company in DFW. With over two decades of experience, Billy built his business on trust, quality craftsmanship, and a commitment to treating every customer like family. He’s passionate about making home improvement simple, honest, and hassle-free. Living by this philosophy, he has developed a process of leveraging technology and innovation, creating a unique sales experience that allows his team to sell without ever setting foot on a job site.

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Kenny Byrne Jr. is the founder of Call The Whale, a fast-growing HVAC, plumbing, electrical, and home services company based in Vermont. Under his leadership, the company reached Phase 3 growth — with a full fleet of trucks, optimized backend systems, and a complete marketing and sales stack — within its first year. Kenny also leads Call The Brands, a network of branded home service companies designed to help entrepreneurs scale through proven systems, creative marketing, and operational excellence. With a background in building award-winning teams and a sharp focus on quality, culture, and customer experience, Kenny is driven to elevate the trades and support business owners across the country.

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Peter Roth is a distinguished marketing expert recognized for his impactful contributions to the home services industry. He has spoken on national stages, including SolarCon and Solar Mastermind International, sharing insights on home services marketing that have shaped lead-gen marketing strategies from HVAC to roofing to solar. With extensive experience in marketing, in-house call center build-outs, and even sales training, Peter has successfully built multiple seven-figure home services companies from HVAC to solar.• Call Centers: • Find Peter on Facebook: Facebook• Call or Text Peter: 303-709-2090

http://www.scalifyco.com

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Former host of the popular "HVAC Success Secrets Revealed" podcast, in his very first interview since the split.The one and only.... Thaddeus Tondu.Thaddeus Tondu is the Co-Founder of On Purpose Media and a guy who’s seen the service industry from almost every angle. But mostly from the seat of someone trying to build something better. As a business owner, he’s obsessed with building strong teams, honest brands, and company cultures that people actually want to be a part of.Over the years, he has had his fair share of “what just happened” moments, from selling Cutco to elevators to marketing to navigating the wild world of remote teams and growing pains in business. Thaddeus shows up with perspective, a few laughs, and a deep respect for the folks out there knocking on doors and solving real problems.In this episode, we talk shop, and get real.

On Purpose Media

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Josh Teekell is the Founder/CEO of Smart AC.  SmartAC.com is a customer loyalty management platform helping contractors in the trades improve all the KPI’s of annual membership plans. He most passionate about formulating new strategies to acquire and retain ongoing customer relationships to generate more revenue & engagement from homeowners. Prior to getting into technology, Josh built a $50mm contracting business across Texas.

SmartAC.com

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Rachelle Martins @HVAC_Install_Her is this year’s recipient for Hvac Lady of the Trade. A 4th year resi installer, mom of boys, follower of Jesus, big fan of people finding community and purpose.

On this episode, we get real with some inside industry talk.

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Tersh Blissett and Joshua Crouch are dynamic leaders in the home services industry, united by a shared passion for innovation, service, and education. Tersh, a former Air Force TACP with deep community roots, is the founder of Service Emperor HVAC, Plumbing & Electrical, and co-host of the Service Business Mastery podcast. Recognized among the Top 40 Under 40 in HVAC-R, he blends his entrepreneurial spirit with an unwavering commitment to family, service, and excellence. Joshua, a seasoned home services professional turned marketing expert, is the founder of Relentless Digital and co-host of the same podcast. With a background spanning operations, sales, and marketing leadership, Joshua has become a powerhouse in digital strategy for local service businesses.Together, Tersh and Joshua have transformed Service Business Mastery into a vital resource for over 160,000 monthly listeners, empowering contractors with insights on leadership, automation, AI, and sustainable growth. Their combined expertise and values-driven leadership have helped thousands in the skilled trades elevate their businesses and mindset. Whether through podcasting, public speaking, or digital coaching, they’re united by a mission to uplift the industry, champion innovation, and create lasting impact—one contractor at a time.

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Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands. Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Branded: KickCharge Your Home Service Brand. During more than 25 years running his own agency, Dan’s marketing expertise has been featured on MSNBC and in industry magazines including Entrepreneur, HVACR Business, Plumbing & Mechanical, and Contracting Business, among many others. His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world. With more than 2,000 home service brands under his belt, including well known brands like Goettl, A1 Garage, Eco Plumbing, and Grasshopper Heating & Cooling, Dan and his team have overseen the branding of more home service businesses than any other brand agency in the world.

https://www.kickcharge.com/

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Accounting and fractional CFO services built specifically for the trades

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Mike Venidis is a former musician turned marketing expert after being shot 2x and left for dead by a 13 year old child during an attempted robbery.During the recovery process, he completely rebuilt his life at a digital marketing agency for the home services where he helped the founders lead and scale it from 1 to 92 million over the course of 13 years.Mike has a passion for leadership, growing businesses, and helping people become the best version of themselves. He currently speaks at many different events throughout the nation about how to help grow businesses in addition to schools and juvenile detention centers to help misguided youth get their lives back on track.

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Accounting and fractional CFO services built specifically for the trades

⁠⁠My Method Ai⁠ ⁠ - Ai Employees - Book a demo today!

⁠⁠Cooper and Hunter⁠ - HVAC / Ductless Equipment