This episode is brought to us by Back Market, the world's largest pure-play premium refurbished tech marketplace. Back Market's mission is to make refurbished tech the mainstream choice, by extending the life of devices, fighting electronic waste, and challenging today's throwaway culture.

On today's show we sat down with Lauren Benton, General Manager of Back Market in the US, to talk about the real cost of family tech - and how to bring it down. To learn more, visit BackMarket.com

Apple just raised prices on several products (up to $300 more on certain MacBooks and iPads), and analysts expect the iPhone to see a hike this fall too. So the timing couldn't be better to rethink how we're spending on tech.

Here's what we learn:

• Why "refurbished" doesn't mean what most people think it means, and how devices are quality-checked before they're ever resold.
• Where the real savings are: specific numbers on phones, laptops, tablets, and watches.
• The hidden costs in your tech budget that have nothing to do with the device itself.
• How to know when it's worth trading in an old device instead of letting it collect dust in a drawer.
• What to prioritize (and skip) when Back-to-School shopping collides with these new Apple prices.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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If you've ever felt like the math just doesn't work anymore, that you're doing everything right and still coming up short on rent, groceries, and student loans, this episode is for you.

Freddie Smith spent nearly twenty years acting, including nine years on Days of Our Lives, before a business manager who was supposed to be handling his money instead stole it and stopped filing his taxes. He found out when the IRS came looking for three years of back payments, with interest and penalties on top. Then came the pandemic. He lost the show, moved to Florida, and had to rebuild his finances from zero in a brand new career.

That personal collapse turned into a mission. Freddie started sharing what he was learning about taxes, investing, inflation and the Fed on TikTok and Instagram, not as an expert, but as someone figuring it out in real time alongside his audience. That honesty struck a nerve. He's built a community of two million people in three years, and it's now the subject of his new book, Generation F*cked.

In this conversation, Freddie and I get into why he thinks the real crisis for millennials and Gen Z isn't financial illiteracy, it's wages that haven't kept pace with the actual cost of living. We talk about his "big four" (housing, student loans, childcare, and healthcare), why he thinks college needs a hard math test before anyone signs on the dotted line, his wild but genuinely compelling case for how an 18-year-old could retire with millions just by investing early, and why he's cautiously optimistic that his generation is about to be the one that finally changes the system.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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This week on Ask Farnoosh, I'm reflecting on a memorable visit to the Today Show with my daughter, Colette, and how exposing kids to new experiences can shape their futures. That conversation leads into one of the smartest long-term wealth-building strategies available to parents: putting your child on payroll—legitimately—and using earned income to fund a Roth IRA.

I also unpack fascinating new research linking chronic financial hardship to long-term brain health, discuss Senator Andy Kim's proposed Healthy Kids Act, explore why modern baby registries are shifting from "stuff" to services, and share lessons from a Washington Post column on what people consistently misunderstand about retirement.

Then, in this week's listener question, I help a family navigate an emotionally complicated financial crossroads: a potential $500,000–$800,000 inheritance, a home renovation, IVF, a recent layoff, and the challenge of deciding which priorities deserve the biggest investment. Together, we explore why the most valuable outcome isn't simply growing wealth—it's creating more choices.

Referenced: Senator Andy Kim on So Money.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

Today's show covers the ins and outs of LLCs and S-Corps and how to determine which one (or both) is best for structuring your business. The guest is Hannah Cole, creator of Sunlight Tax. You can visit Sunlight Tax for resources mentioned in today's episode.

This episode was originally published May 13, 2024.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

Anthony O'Neal, had $6.32 to his name on a Wednesday night. He needed gas. He was hungry. He ended up cutting two McDonald's double cheeseburgers in half — that was his food for the next two days. He diluted his sweet tea with water to stretch it. And in that moment, eating a cold half-burger in his apartment, something shifted in him. He thought: there has to be a better way.

Fast forward to his fortieth birthday. Anthony is on a private yacht off the coast of Italy. The chef comes out mid-dinner, not just to ask how the fish is — but to offer to catch that same fish again for him tomorrow. And Anthony thought back to that Wednesday night, that half-burger, that $6.32 — and he realized: he had found the better way.

Anthony O'Neal is a bestselling author, speaker, and host of The Table with AO. His new book, Stop Living Paycheck to Paycheck: The Proven Path to Break Free from Debt, Build Real Wealth, and Live Free on Any Income, is out in August.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

On this week's Ask Farnoosh Friday, we're tackling five thoughtful listener questions that touch on everything from career transitions and combining finances as a couple to insurance, retirement accounts, and planning for the future.

Before we dive into the mailbag, I also share a few headlines that caught my attention this week—including a fascinating new trend in prenups designed to protect stay-at-home parents, California's latest move to make personal finance a graduation requirement, and a New York Times article about the money frustrations that seem uniquely American (plus a few of my own!). And yes...So Money is officially on YouTube.

• Why you shouldn't feel guilty quietly job hunting before you have an offer
• The best way to leave an employer professionally while protecting your own career
• How couples can combine finances without sacrificing independence
• Why "fair" doesn't always mean splitting expenses 50/50
• My favorite three-account system for couples
• The insurance policies every young professional should prioritize—and which ones can probably wait
• Why your ability to earn an income may be your greatest financial asset
• When to start thinking seriously about long-term care insurance
• How to prepare for future caregiving conversations with your parents
• What to do with an old, empty 401(k) account after your employer changes retirement providers
• Why cybersecurity deserves a place in every annual financial checkup

• A new prenup trend: More couples are adding "leave the workforce" clauses to protect spouses who pause their careers to raise children or provide care, recognizing the real financial cost of unpaid caregiving.
• Money annoyances in America: Inspired by a New York Times article from Ron Lieber and Tara Siegel Bernard, I share my own biggest financial pet peeves—from managing kids' allowance to credit card surcharges and New Jersey property taxes.
• Financial literacy gains momentum: California becomes the 26th state to require a standalone personal finance course for high school graduation, signaling a major shift in how we prepare young people for adulthood.

• So Money is now on YouTube
• Columbia Journalism Review's feature on The Montclair Pod
• Wall Street Journal reporting on caregiving clauses in prenups
• New York Times article: "6 Things That Drive Us Crazy About Money in America" by Ron Lieber and Tara Siegel Bernard

Send your question for a future Ask Farnoosh Friday! If it's on your mind, chances are thousands of other listeners are wondering the same thing. You can email me, leave a voicemail, or connect with me on Instagram.

If you enjoyed this episode, please subscribe, leave a review, and share it with a friend. It helps more people discover the show—and build richer, more confident financial lives.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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Today's episode is for anyone who has ever stood in the vitamin aisle reading about the exact right creatine dosage for a woman "in this stage of life" and thought... okay but where's the aisle for my retirement savings?

I'm right in the thick of this myself. Midlife money is basically all I want to talk about lately, because I think we are the forgotten demo. There's an entire industry telling us how to optimize our sleep, our supplements, our skin. But when it comes to actually managing our money at this stage, when the stakes are higher and the runway to retirement is shorter, the advice mostly dries up.

So I'm thrilled to have Lindsay Goldwert here. She's the co-author, with Gabrielle Moss, of The Midlife Plot Twist, and she's spent a lot of time talking to women about the money moment we're in right now: the shame, the catching-up, the marriages where one partner has quietly been steering the ship, the total reinvention some of us are doing in our forties and fifties. Lindsay, welcome to So Money.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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What if the secret to extraordinary wealth isn’t about betting on the next big thing, but buying something tried-and-true—like a plumbing business, a car wash, or a cleaning company? What if the future of entrepreneurship isn’t on Wall Street or in Silicon Valley, but on Main Street—if only we knew how to seize it?

My guest today is Codie Sanchez, founder and CEO of Contrarian Thinking, a digital education platform and media company with over 6 million followers

In her new book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses, Codie lays out her bold argument: that buying profitable, established, cash-flowing businesses is the most underrated path to building wealth—and that now is the time to act. Why? Because America is facing a generational handoff. Over 40 million Americans are hitting retirement age, and baby boomers—who currently own nearly two-thirds of small businesses with employees—are poised to sell. Codie calls it a “silver tsunami,” and for those who know how to navigate it, it could mean once-in-a-generation opportunity.

In our conversation, Codie opens up about her own unlikely journey from journalism to Wall Street to Main Street. We talk about how she made the leap, the psychological hurdles to entrepreneurship, and how she thinks about power, relationships, and the future of work in an AI-driven world.

This episode aired originally March 26, 2025

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

We're exploring two topics that are at each end of the life spectrum - child savings accounts and Medicaid. First, what is a Trump account? Farnoosh began contributing to her kids' accounts over the weekends. She has pros, cons and even a great hack for making the most of these accounts. Plus, is 20% a good amount for a home downpayment? And how to increase your chances of qualifying for Medicaid?

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.

My guest today is someone I've known and admired for a long time — Bobbi Rebell, CFP®, founder of Financial Wellness Strategies and author of Launching Financial Grownups: Live Your Richest Life by Helping Your (Almost) Adult Kids Become Everyday Money Smart, as well as How to be a Financial Grownup. Bobbi was previously a global business news anchor and personal finance columnist at Thomson Reuters, and held positions at CNBC, CNN and PBS, so she's spent decades translating money into plain English for millions of people.

But today we're talking about a new chapter: Bobbi just became a Certified Financial Therapist — a credential that sits at the intersection of money and mindset, and one she worked hard for, the long way, no shortcuts. We're going to dig into why she pursued it, what financial therapy actually is, and how understanding our money psychology — from childhood money memories to the algorithms shaping our spending — can change how we feel about our financial choices, even the ones we didn't fully choose.

Follow Bobbi on Substack.

Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

Hosted on Acast. See acast.com/privacy for more information.