This week on Sober Awkward, Vic sits down with TJ Power, a well-known neuroscientist, author of the Sunday Times bestseller The DOSE Effect, and the founder of the DOSE Lab. He is a leading voice in demystifying brain chemistry, focusing on helping people manage digital burnout, phone addiction, and overstimulation in the modern world.

TJ shares his own story of changing his relationship with alcohol, including a powerful epiphany at a music festival that made him completely rethink what connection, fun and presence really mean. Together, they explore the surprising similarities between alcohol addiction and phone addiction, and why both are fuelled by the same dopamine-driven reward systems in the brain.

The conversation takes an unexpected turn when Vic has a rather uncomfortable realisation of her own. Eight years sober and feeling quite smug about no longer disappearing into bottles of wine, she suddenly discovers she’s been disappearing into something else instead… her phone.

In a moment that feels a bit like being caught snogging behind the bike sheds, Vic realises she may be neglecting her children in exactly the same way she used to neglect them with alcohol. Not physically absent, but mentally elsewhere. Half listening. Half scrolling. Forever saying, “Just one second, darling…”

It’s a surprisingly emotional moment as TJ explains that the dopamine hits from our phones aren’t a million miles away from the rewards we chase through alcohol, and Vic starts to wonder whether she’s simply swapped one distraction for another.

This episode isn’t about throwing your phone in the sea or moving to a cave. It’s about becoming curious about the habits that quietly shape our lives.

And make sure you listen right to the end, because Vic returns with a surprising update after attempting her own digital detox weekend.

A fascinating conversation that might just make you question your scrolling as much as your drinking.

Find TJ here - @tjpower

@doselab - Order the book now - https://a.co/d/0fghgGAc

www.thedoselab.com

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

Hosted on Acast. See acast.com/privacy for more information.

Today on the Share Shed we have one confession and one question.

First up, a listener wakes up in Las Vegas with more than just a hangover… let’s just say Elvis may have been involved and somebody accidentally got married.

Then we tackle a question many people quietly ask themselves: if your hands shake the morning after drinking, is that a sign you’re an alcoholic?

The answer might surprise you.

Pour yourself a cuppa and join us for today’s Share Shed.

The Share Shed is where listeners send in their funniest, cringiest and most unbelievable drinking stories. It’s not about judgement, it’s about recognising how wild things could get when alcohol was in charge, and laughing about it now we’re on the other side.

But sometimes, it’s also a place for the harder stuff, the honest bits we don’t always say out loud.

If you’ve got a story you’d like to get off your chest, funny, awkward or something a bit more serious, you can send it to Vic at:

[email protected]

Anonymous is absolutely fine. In fact, for legal reasons, probably preferable!!

📞 SUPPORT & RESOURCES

If anything in today’s Shame Shed felt familiar, or you’re worried about your drinking, there is support out there. You don’t have to do this on your own.

🇦🇺 Australia

National Alcohol & Other Drug Hotline

📞 1800 250 015 (24/7)

🌐 https://www.healthdirect.gov.au/alcohol-and-drug-information-service

Lifeline

📞 13 11 14 (24/7)

🌐 https://www.lifeline.org.au

Hello Sunday Morning / Daybreak

🌐 https://hellosundaymorning.org

🌐 https://daybreakapp.com.au

Clean Slate Clinic

🌐 https://www.cleanslateclinic.com

🇬🇧 United Kingdom

Drinkline

📞 0300 123 1110

🌐 https://www.nhs.uk/live-well/alcohol-advice/alcohol-support/

Alcohol Change UK

🌐 https://alcoholchange.org.uk

We Are With You

🌐 https://www.wearewithyou.org.uk

🌍 International

Alcoholics Anonymous

🌐 https://www.aa.org

SMART Recovery

🌐 https://www.smartrecovery.org

💬 A gentle reminder

If you’re drinking in the morning to cope, especially with anxiety or withdrawal symptoms, it’s really important to speak to a doctor or medical professional. Stopping suddenly can be unsafe for some people, and support can make a huge difference.

Hosted on Acast. See acast.com/privacy for more information.

This week on Sober Awkward, Vic chats to James Swanwick about high-functioning drinking, success, pressure and the growing movement of people choosing to live alcohol free — not because they’ve completely fallen apart, but because they simply feel better without it.

James is an Australian stop drinking expert, author, investor, entrepreneur and former SportsCenter anchor on ESPN. He is the creator of stop drinking organisation, Alcohol Free Lifestyle, which helps business owners and executives finally break free from alcohol without AA, rehab or willpower.

Together, Vic and James unpack the myth that alcohol problems only affect people at “rock bottom” and explore why high achievers often struggle silently for years. They chat about identity, pride, social pressure, parenting, masculinity, success and why being outwardly functional can actually make it harder to admit something isn’t working.

They also explore a really interesting question:

Can giving up alcohol sometimes be less about “having a problem”… and more about choosing a different lifestyle entirely?

Plus there’s chat about celebrity alcohol brands, the rise of the alcohol-free movement, Gen Z turning away from booze and why many people are beginning to realise that alcohol may be taking far more than it gives.

This episode is for anyone who’s ever wondered:

“Do I actually need to wait for things to get worse before I make a change?”

Enjoy!

Find James' work here -

IG: https://www.instagram.com/jamesswanwick/

FB: https://web.facebook.com/AlcoholFreeLifestyle

https://web.facebook.com/JamesSwanwickOfficial

Youtube: https://www.youtube.com/@AlcoholFreeLifestyle

https://www.youtube.com/@JamesSwanwick

TikTok: https://www.tiktok.com/@jamesswanwick

Spotify: https://open.spotify.com/show/5253hMZWPlEWj6AVodbkC7

Apple Podcast: https://podcasts.apple.com/us/podcast/alcohol-free-lifestyle/id1518416850

X: https://x.com/jamesswanwick

AFL Website: https://alcoholfreelifestyle.com/

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

Hosted on Acast. See acast.com/privacy for more information.

This week on the Share Shed we’re talking drunk online shopping… you know, those slightly terrifying mystery parcels that arrive two days after a blackout.

From sequinned capes and stuffed frogs in hats… to accidentally booking holidays to Spain you have absolutely no memory of organising.

Basically:

If you’ve ever opened your front door hungover and thought,

“What in the name of Christ have I bought now?”

…this one’s for you.

The Share Shed is where listeners send in their funniest, cringiest and most unbelievable drinking stories. It’s not about judgement, it’s about recognising how wild things could get when alcohol was in charge, and laughing about it now we’re on the other side.

But sometimes, it’s also a place for the harder stuff, the honest bits we don’t always say out loud.

If you’ve got a story you’d like to get off your chest, funny, awkward or something a bit more serious, you can send it to Vic at:

[email protected]

Anonymous is absolutely fine. In fact, for legal reasons, probably preferable!!

📞 SUPPORT & RESOURCES

If anything in today’s Shame Shed felt familiar, or you’re worried about your drinking, there is support out there. You don’t have to do this on your own.

🇦🇺 Australia

National Alcohol & Other Drug Hotline

📞 1800 250 015 (24/7)

🌐 https://www.healthdirect.gov.au/alcohol-and-drug-information-service

Lifeline

📞 13 11 14 (24/7)

🌐 https://www.lifeline.org.au

Hello Sunday Morning / Daybreak

🌐 https://hellosundaymorning.org

🌐 https://daybreakapp.com.au

Clean Slate Clinic

🌐 https://www.cleanslateclinic.com

🇬🇧 United Kingdom

Drinkline

📞 0300 123 1110

🌐 https://www.nhs.uk/live-well/alcohol-advice/alcohol-support/

Alcohol Change UK

🌐 https://alcoholchange.org.uk

We Are With You

🌐 https://www.wearewithyou.org.uk

🌍 International

Alcoholics Anonymous

🌐 https://www.aa.org

SMART Recovery

🌐 https://www.smartrecovery.org

💬 A gentle reminder

If you’re drinking in the morning to cope, especially with anxiety or withdrawal symptoms, it’s really important to speak to a doctor or medical professional. Stopping suddenly can be unsafe for some people, and support can make a huge difference.

Hosted on Acast. See acast.com/privacy for more information.

This week on Sober Awkward, Vic chats to Hattie Underwood, the London-based mum of two behind Sober Happy Free, who has recently been speaking out across the UK media about the worrying rise of alcohol delivery services. After loads of Sober Awkward listeners tagged Vic in clips saying, “You HAVE to get her on the podcast!”… here she is.

Now five years sober, Hattie openly shares the raw reality of addiction through lived experience, challenging stigma and reminding people that absolutely anyone can struggle with alcohol — and anyone deserves the chance to recover, one day at a time.

Having appeared on Good Morning Britain, Channel 5 News and the BBC, Hattie is also using her voice to campaign with Alcohol Change UK and raise awareness around the dangers of modern drinking culture.

Together they explore what happens when booze never really runs out. No awkward shuffle to the bottle shop. No eye contact with the cashier. No closing time. No moment to pause and think, “Hang on… maybe this is getting a bit much.” Just a bloke in a helmet arriving at your doorstep with another bottle and zero questions asked.

Hattie explains how alcohol delivery services quietly escalated her drinking, why these apps can become so dangerous, and how the convenience and secrecy of “alcohol on demand” is creating growing concerns in both the UK and Australia.

They chat about shame, loneliness, high-functioning drinking, dependency and the terrifying reality of alcohol being available in under thirty minutes, right at the exact moment someone is most vulnerable.

Plus Vic asks herself a slightly uncomfortable question:

What would her own drinking have looked like if the booze literally never ran out?

Follow @soberhappyfree to join Hattie on her sobriety journey. 

https://www.instagram.com/soberhappyfree

https://www.tiktok.com/@soberhappyfree?_r=1&_t=ZN-96MLDO3Z0oY

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

Hosted on Acast. See acast.com/privacy for more information.

Not really a Share Shed today…

But there was a story from this week’s podcast that absolutely refused to be squeezed into a normal segment. It needed its own space. Its own moment. Its own… spotlight.

We had the incredible Shanna Whan on Sober Awkward this week, founder of Sober in the Country and creator of the brilliant #OK2SAYNO campaign… and somewhere in the middle of talking about life in rural Australia, sobriety, and all things outback… she casually dropped this story.

It involves an invitation to the Queen’s funeral.

Yes. THAT.

I’m not going to say anything else, because honestly, you just need to hear it.

All I will say is… Shanna and I have more in common than I could have ever imagined.

And it involves hats.

What a story. Enjoy!

To find out more about Shanna and her incredible work head to https://www.soberinthecountry.org or follow them on socials @sober_in_the_country and to help raise awareness please add #OK2SAYNO to your socials.

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

Hosted on Acast. See acast.com/privacy for more information.

It feels like this conversation has been a long time coming. Vic is genuinely honoured to have Shanna Whan AM on the podcast this week.

Shanna is the founder and CEO of Sober in the Country, a national grassroots charity that’s been driving radical social impact and real change across rural and remote Australia over the past decade. Through laser-focused bush advocacy, peer-to-peer support, and a refreshingly straightforward message, she’s helping shift a deeply ingrained culture.

And the message is one we can all get behind, whether we drink or not: it’s always #OK2SAYNO to booze.

Shanna was awarded an Order of Australia Medal in 2025 for her significant contributions to rural community health. She was named National Australian of the Year (Local Hero) in 2022, and also took out Marie Claire’s national Advocate of the Year award that same year. So yes… she’s not just talking about change, she’s making it happen.

In this episode, they chat about life in rural Australia, the pressure to be strong, stoic, and self-reliant in farming communities, the isolation of rural life, and how hard it can be to say no to alcohol when it’s so deeply ingrained.

They also explore how that’s starting to shift, slowly, but meaningfully. And they establish very early on that Vic would absolutely not survive in the outback, (even if she did have a hat with corks hanging off it!)

This one takes you beyond the front gate and into the reality of life in the outback, an honest, eye-opening conversation with a truly remarkable human.

To find out more about Shanna and her incredible work head to https://www.soberinthecountry.org or follow them on socials @sober_in_the_country and to help raise awareness please add #OK2SAYNO to your socials.

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

Hosted on Acast. See acast.com/privacy for more information.

This week on the Share Shed we’re talking boundaries.

Vic chats about caring from afar, therapy and emotional carnage with a side of bad decisions.

Classic Share Shed.

The Share Shed is where listeners send in their funniest, cringiest and most unbelievable drinking stories. It’s not about judgement, it’s about recognising how wild things could get when alcohol was in charge, and laughing about it now we’re on the other side.

But sometimes, it’s also a place for the harder stuff, the honest bits we don’t always say out loud.

If you’ve got a story you’d like to get off your chest, funny, awkward or something a bit more serious, you can send it to Vic at:

[email protected]

Anonymous is absolutely fine. In fact, for legal reasons, probably preferable!!

📞 SUPPORT & RESOURCES

If anything in today’s Shame Shed felt familiar, or you’re worried about your drinking, there is support out there. You don’t have to do this on your own.

🇦🇺 Australia

National Alcohol & Other Drug Hotline

📞 1800 250 015 (24/7)

🌐 https://www.healthdirect.gov.au/alcohol-and-drug-information-service

Lifeline

📞 13 11 14 (24/7)

🌐 https://www.lifeline.org.au

Hello Sunday Morning / Daybreak

🌐 https://hellosundaymorning.org

🌐 https://daybreakapp.com.au

Clean Slate Clinic

🌐 https://www.cleanslateclinic.com

🇬🇧 United Kingdom

Drinkline

📞 0300 123 1110

🌐 https://www.nhs.uk/live-well/alcohol-advice/alcohol-support/

Alcohol Change UK

🌐 https://alcoholchange.org.uk

We Are With You

🌐 https://www.wearewithyou.org.uk

🌍 International

Alcoholics Anonymous

🌐 https://www.aa.org

SMART Recovery

🌐 https://www.smartrecovery.org

💬 A gentle reminder

If you’re drinking in the morning to cope, especially with anxiety or withdrawal symptoms, it’s really important to speak to a doctor or medical professional. Stopping suddenly can be unsafe for some people, and support can make a huge difference.

Hosted on Acast. See acast.com/privacy for more information.

This week Vic is joined by journalist and podcaster Katie Herzog to talk about the winding, messy road many of us take trying to figure out our relationship with alcohol.

Katie shares what her drinking looked like during Covid, how it quietly ramped up behind closed doors, and the strange mental gymnastics of hiding drinking from partners and pretending your fine and dandy, when really... it's all falling apart.

They talk about the moment when drinking stops feeling fun and starts feeling lonely, the awkward reality of not quite connecting with AA, and the long search for something — anything — that might actually help.

Eventually that search led Katie to Naltrexone, a medication used to reduce the brain’s reward response to alcohol. For Katie, discovering it changed everything. Over time it helped rewire the habit loop, take away the obsessive pull toward drinking, and slowly create something she hadn’t felt in a long time… freedom from alcohol.

The experience was so transformative that Katie went on to write a book about it, exploring the science, the stigma, and why conversations about medication and sobriety can be so surprisingly controversial.

It’s an honest chat about finding your own path, challenging recovery dogma, and the strange relief of realising there might be more than one way to get sober.

Find out more about Katie and buy her book here -

drinkyourwaysober.com

https://www.amazon.com/dp/163774739X

https://www.simonandschuster.com/books/Drink-Your-Way-Sober/Katie-Herzog/9781637747391

follow her on twitter here - @kittypurrzog

💛 Resources & Links

📘 Victoria’s memoir – A Thousand Wasted Sundays

A brutally honest and hilarious look at motherhood, anxiety, and ditching the booze.

👉 Buy the book here

🎧 Listen to more Sober Awkward episodes

👉 www.soberawkward.com

🫖 Join The Cuppa Community

Our private, supportive online space for sober folk

👉 www.cuppa.community

📘 Get the Sober Awkward Guide

Our downloadable toolkit for ditching booze the awkward way.

👉 The Sober Awkward Guide

📱 Follow us for daily sober fun:

Instagram: @soberawkward

TikTok: @soberawkward

Facebook: Sober Awkward Community for Women

Hosted on Acast. See acast.com/privacy for more information.

This week’s Shame Shed is a more serious one.

A parent writes in about the shame they carry from drinking while raising their kids, and the heavy weight of seeing it all clearly now they’re sober.

If you’ve ever felt that knot in your stomach about the past, this one will hit home.

The Share Shed is where listeners send in their funniest, cringiest and most unbelievable drinking stories. It’s not about judgement, it’s about recognising how wild things could get when alcohol was in charge, and laughing about it now we’re on the other side.

But sometimes, it’s also a place for the harder stuff, the honest bits we don’t always say out loud.

If you’ve got a story you’d like to get off your chest, funny, awkward or something a bit more serious, you can send it to Vic at:

[email protected]

Anonymous is absolutely fine. In fact, for legal reasons, probably preferable!!

📞 SUPPORT & RESOURCES

If anything in today’s Shame Shed felt familiar, or you’re worried about your drinking, there is support out there. You don’t have to do this on your own.

🇦🇺 Australia

National Alcohol & Other Drug Hotline

📞 1800 250 015 (24/7)

🌐 https://www.healthdirect.gov.au/alcohol-and-drug-information-service

Lifeline

📞 13 11 14 (24/7)

🌐 https://www.lifeline.org.au

Hello Sunday Morning / Daybreak

🌐 https://hellosundaymorning.org

🌐 https://daybreakapp.com.au

Clean Slate Clinic

🌐 https://www.cleanslateclinic.com

🇬🇧 United Kingdom

Drinkline

📞 0300 123 1110

🌐 https://www.nhs.uk/live-well/alcohol-advice/alcohol-support/

Alcohol Change UK

🌐 https://alcoholchange.org.uk

We Are With You

🌐 https://www.wearewithyou.org.uk

🌍 International

Alcoholics Anonymous

🌐 https://www.aa.org

SMART Recovery

🌐 https://www.smartrecovery.org

💬 A gentle reminder

If you’re drinking in the morning to cope, especially with anxiety or withdrawal symptoms, it’s really important to speak to a doctor or medical professional. Stopping suddenly can be unsafe for some people, and support can make a huge difference.

Hosted on Acast. See acast.com/privacy for more information.