Sober entrepreneur Brooke Robichaud is proof that recovery is not the end of life—it is the beginning of it. On this episode of Sober Life Rocks, Brooke shares how growing up around addiction shaped her relationship with alcohol, how sobriety unlocked clarity and confidence, and why she believes so many people in recovery are meant to build something meaningful from their pain.
Growing Up Around Addiction and Longing for Stability
Brooke grew up in low-income housing surrounded by addiction, instability, and scarcity. Chaos was normal. Survival was expected. Just down the street, however, she saw a family whose life looked peaceful and whole. They ate dinner together, laughed, and lived with consistency.
As a child, Brooke connected the dots in the only way she knew how. She believed their stability came from church, so she began going with them, hoping that if she followed the same rules, she could earn a similar life.
The First Drink and the Feeling of Belonging
At fourteen, Brooke had her first drink. It wasn’t about intoxication—it was about belonging. Alcohol softened the edges of feeling different. For the first time, she felt like she fit in.
What began as occasional drinking slowly grew. Over time, alcohol took on a larger role, eventually leading to blackout drinking—something Brooke once believed wasn’t even real.
Cycles of Stopping, Starting, and Losing Ground
Brooke’s relationship with alcohol followed a familiar cycle. Drinking escalated. Consequences followed. She stopped drinking, life improved, and once stability returned, she started again.
A teenage pregnancy forced her to stop drinking and rebuild her life. She succeeded—temporarily. But the cycle repeated, costing her relationships, opportunities, and self-trust each time.
The Moment She Was Truly Done
Eventually, Brooke reached a moment of clarity that felt different. This wasn’t a pause or a break. She was done. No negotiation. No conditions.
Choosing Sobriety and Saying It Out Loud
When Brooke decided to get sober for good, she told people immediately. She didn’t hide or wait. Almost instantly, life began improving—faster and deeper than before.
Sobriety didn’t quiet her. It amplified her. She felt energized, focused, and hopeful, sharing with anyone who would listen how different life could be without alcohol.
Sobriety, Weight Loss, and Self-Trust
In the first ten months of sobriety, Brooke lost nearly eighty pounds while enrolled in a weight loss program. People noticed the external changes, but the internal shift was even greater.
For the first time, Brooke trusted herself. Sobriety gave her consistency, confidence, and the ability to follow through—something alcohol had never allowed.
Building The Sober Biz Collective
As Brooke shared her recovery online, she taught herself podcasting, videography, website building, and branding. People kept asking who handled her marketing.
Her answer was simple. She did.
That question sparked The Sober Biz Collective—a platform designed to help sober entrepreneurs launch podcasts, build websites, and create intentional brands rooted in purpose rather than hustle.
Turning Pain Into Purpose
Brooke believes recovery doesn’t just heal individuals—it creates leaders. Through addiction, relapse, and recovery, people emerge with insight, empathy, and something valuable to give.
Sobriety didn’t shrink Brooke’s world. It expanded it.
Key Takeaways from Brooke’s Journey
Belonging drives behavior. Sobriety improves when you fully lean in. Sharing your recovery can inspire others. Lived experience creates purpose. Recovery can be the beginning of meaningful work.
Final Thoughts
Brooke Robichaud’s story is a reminder that if you feel a pull to do something more with your sobriety, it isn’t random. It may be an invitation to use your voice.
The post Episode 86: Sober Entrepreneur Brooke Robichaud on Recovery, Purpose, and Using Your Voice first appeared on Sober Life Rocks.