Social Geek

MasterMind Minutes with Gary Occhiogrosso

Today’s guest: Mickie Kennedy, Founder of eReleases

Today’s question: Why Use Press Releases for Your Business?

Kristen Pechacek is the Chief Growth Officer at MassageLuxe and joins Jack for a preview of a valuable upcoming event for all Marketing Pros in the Franchise space.

The International Franchise Association is hosting a Marketing Workshop on April 27th at 2pm EDT. We will gather as a group for some networking, then break into smaller workgroups to discuss our challenges and share solutions in the areas of:

This event is FREE for all current IFA members! But space is limited, so please register today at:

https://community.franchise.org/webinar/ifas-marketing-innovation-committee-virtual-workshop

Thanks to Social Joey, Northeast Color, AnswerConnect, and Scorpion

This is the Audio version Jack Monson’s monthly column in Franchise Dictionary Magazine for April, 2021.

Here's the text version:

https://franchisedictionarymagazine.com

The Franchise News Podcast for Wednesday, March 31, 2021.

In the news this week:

President Joe Biden

The International Franchise Association

Propelled Brands, Catherine Monson

FASTSIGNS, NerdsToGo

Yum! Brands, Tictuk, Clay Johnson

Saladworks, WoWorks

The Simple Greek, Kelly Roddy

Marcus Lemonis, The Profit

Orangetheory Fitness, Ellen Latham

Texas Roadhouse, Jerry Morgan

Self Esteem Brands, Kaley Rohlinger

Volofit, Kory Angelin

Jabz, Erin Seaboyer

Church's Chicken, Gregg Gallagher, Cinthia Nerhing-Salm

Pancheros Mexican Grill, Ryan Murrin

McDonald's, Desiree Ralls- Morrison

Red Robin, Darla Morse

Eulerity, Jake Fishman

Northeast Color, Katie Bono

Scoop Soldiers, Scott Oaks

The Franchise Show, FranchiseShowInfo.com

Kristen Pechacek

Thanks to Social Joey and iPost.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Today Mike shares the benefits of using Facebook’s Offline Events to prove what purchases can be attributed to the Facebook ads your customers saw. A very small percentage of franchises and small business owners are using this method of tracking a return on ad spend. Mike shares the best practices and how to set up this valuable marketing tool.

Shout out today to the International Franchise Association and Kristen Pechacek. Please save the date April 27 for an IFA Marketing Workshop hosted by Kristen and Jack Monson. Details and registration soon at franchise.org

And we will see all of you May 7-8 in at Franchise Expo Nashville with MFV Expos!

Today we’re speaking with Michael Shapiro, founder and CEO of TapInto. Michael is in the center of where local news + marketing + franchising meet. TapInto is a local media network with 85 franchise locations that fills the void left by the lack of local news outlets and provides marketing opportunities for other small businesses. 

Thanks to Northeast Color, Suttle-Straus, and Scorpion.

Today’s guest is Harrison Gross, CEO of Smart Eyewear company, Lucyd! Harrison chats about this emerging category, the rise of Audio Branding, and the power of audio for SMBs & Franchises.

Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.

MasterMind Minutes with Gary Occhiogrosso

Today’s guest: Devin Miller, Founder and CEO of Miller IP Law

Today’s question:  How do startups protect their intellectual property? 

Reach Devin here  

Jodi Krangle is a Voice Over Actor, Audio Branding expert, and host of one of our favorite new podcasts, the Audio Branding Podcast. Jodi and Jack discuss everything about sound for brands including podcasts, voice activated devices, sonic logos, and more.

Thanks to Social Joey, iPost, AnswerConnect, and Scorpion!