Paul Farmer, CEO of Starfish SEO & Marketing  and Jack Monson, CRO of Social Joey are speaking this week at #believeinmusic week with the presentation “Strategies to Maximize Google My Business.”

Today we’ll share:

The kind of content that works best on GMB

Best practices for Google Reviews management

A preview of changes in the Google algorithm coming up in May 2021, and why having your GMB information in shape will be critical.

Shout out to The NAMM Show, In-N-Out Burger, and kings of customer service in the music business, Sweetwater!

Thanks to Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, January 20, 2021:

In the news this week:

JAN-PRO

Amici Parters, Craig Erlich

Friendly's

Inspection Boys

Loyalty Brands, John Hewitt

FranConnect, Gabby Wong

FranchiseBlast

Driven Brands

Christian Brothers Automotive, Donnie Carr

TrueBlue Total House Care, Greg Haskett

Marco's Pizza, Tony Libardi

College HUNKS Hauling Junk & Moving, Roman Cowan

Long John Silver's, Blain Shortreed

Luna Grill, Steve Holliday

9Round Franchising, Timothy Walker

Ziebart, Jason Case

Pizza Factory, Rob Searfus

CareerPlug, Jenny Leman, Clint Smith

Mike McFall

GRINDTheBook.com,

Thanks to Benetrends, Social Joey, and Biggby Coffee

Heather Hudson, COO and Co-Founder of 9Round, has been with the brand since its founding in 2008. She is a mom of two, black belt holder and fitness competitor. Heather grew up with a passion for fitness and overall wellness, but after having two children, she found herself needing more results out of her exercise program, which she discovered through kickboxing. Heather is a huge advocate for women in fitness, and through 9Round, she has been able to take her passion for fitness and support women every day across the brand's 800 locations around the world. Heather's fondness for helping others doesn't stop in the gym. She is also extremely dedicated to helping the 9Round franchisees reach their financial goals. Heather supports the franchising company with a strong focus on communications to owners, marketing, and the development of scalable systems for the 9Round owners. She sets high standards for herself and the 9Round company, and she offers support to the franchisees at every level.

Interviewed by Cassidy Ford, Account Director at FRM Solutions.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Today Mike shares best practices for using Lead Ads on Facebook.

Why may Lead Ads be a better choice for your franchise brand’s advertising?

What are the best ways to set up the ads and form fields?

How does the tracking, analytics, and CRM integration work with these leads?

How does the CPL compare with other Facebook ads?

Shout out to Zapier and Kustomer!

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Thanks AnswerConnect for your support!

Joining us again today is Eric Schecterman, chief development officer at Benetrends Financial. Eric breaks down parts of the new stimulus package for franchisees and NEW business owners including:

Learn more and connect with Eric at Benterends.com

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, January 13, 2020:

In the news this week:

BoxUnion

Title Boxing Club, Brooke Budke

Neighborly, Mike Bidwell

Precision Door Service

Red Robin, Paul Murphy III

Lynn Schweinfurth

Donato's Pizza

Take 5 Oil Change

Chipotle Mexican Grill

Corner Bakery, Donna Josephson

Yelp, Akhil Kuduvalli

Inspire Brands, Michael Haley

Edible, Carey Malloy

9Round Franchising, Timothy Walker

Restoration 1, Tom Gissler

bluefrog, Mike Mushinski

Hamer & Nails, Aaron Meyer

onebiggislandinspace.com

Thanks to Benetrends, Social Joey, and Biggby Coffee

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey. 

Big Changes this Week!  Facebook is rolling out massive changes to Business Pages. If you are marketing a Franchise, brand, or small business, you need hear the tips Mike is sharing. Including:

“Likes” going away 

The increased value of helpful, relevant content

Cross-posting changes for Facebook + Instagram

Business Page Newsfeeds with a strategy for franchise brands reaching potential conversions

New Page Roles for your team and agencies

Changes for Marketplace, Reviews, and Check-ins

And much more!

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Social Joey and Social Geek Radio are proud supporters of The International Franchise Association's VetFran program. Learn more at VetFran.org

Today, it’s the return of “Johnny Franchise”!

John Francis shares his vision of what sectors and areas of Franchising will grow in 2021.

Also, what does a guy who speaks live to franchise groups every week do when in-person events get shut down? John explains his new Franchise Lifecycle Program for brands and operators. Connect with John at JohnnyFanchise.com

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, January 6, 2020

In the news this week:

Capriotti's, Ashley Morris

Wing Zone

Home Franchise Concepts, Heidi Morrissey

Kitchen Tune-Up

Saladworks

Woworks

Garbanzo Mediterranean Fresh

Frutta Bowls

Rent-A-Center, Mitch Fadel

Acima

Pet Supplies Plus, Nick Russo

Pet Valu

Express Employment Professionals, Steve Scully, Keith McFall

Stretch Zone, Tony Zaccario

Filta, Andrea Cook

Potbelly, Adiya Dixon

Dickey's Barbecue Pit, Carissa De Santi

Planet Fitness, Bill Bode

SpeedPro, Danielle Yuthas

Focus Brands, Melissa Smith

McAlister's Deli, Danielle Porto Parra

Auntie Anne's, Cynthia Liu, Alisa Gmelich

Carvel, Cinnabon, Kendall Ware

MADE Creative, Courtney Moore

Madecreativeco.com

Mike McFall

GRINDTheBook.com,

John Francis

Thanks to Benetrends, Social Joey, and Biggby Coffee

Welcome to Social Geek Season 12!

Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off.

Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.

*What roles are critical at each stage?

*How much should be done in-house, versus outsourced to agencies?

*And, is it a good idea to have separate marketing teams for consumer / franchise marketing? (Spoiler: No!)

Thanks to Suttle-Straus, OneUpWeb, AnswerConnect,  and Social Joey.