Welcome to Social Geek Season 12!

Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off.

Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.

*What roles are critical at each stage?

*How much should be done in-house, versus outsourced to agencies?

*And, is it a good idea to have separate marketing teams for consumer / franchise marketing? (Spoiler: No!)

Thanks to Suttle-Straus, OneUpWeb, AnswerConnect,  and Social Joey.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.

With March 2021’s Apple iOS 14 updates, Facebook is losing data on users. This will affect how Franchise brands and Franchisees can manage and target ads. Mike shares great advice on how to get ready, how your reporting will work, and how to keep your tracking in place.

Thanks to our friends at Franchise Dictionary Magazine – check out the January issue today with a new franchising marketing column from Jack!

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.

Are your Franchise Development Ads getting flagged? Rejected? Has your ad account been shut down? Mike shares WHY is this happening and WHAT can you do about it immediately! If you are marketing a Franchise brand, do not miss this one. 

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Every Friday through the holidays we’re chatting with our industry friends in what we’re calling The Franchise Family Reunion.

Joining me today are our pals from the Franchise Development team at American Family Care: Sean Hart, Paige Robinson, and Brian Robinson.  The team updates us on how they’ve grown personally and professionally this year, and they share trends in healthcare and franchising for 2021.

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Suttle-Straus.

The Franchise News Podcast for Wednesday, December 16, 2020.

In the news this week:

Inspire Brands, Paul Brown

Stratus Building Solutions, Afshin Cangarlu

Denny's, John Miller

Old Chicago Pizza & Taproom

Rock Bottom Restaurant & Brewery

SPB Hospitality, Josh Kern

The Barre Code, Matt Kurowski

FranNet, Abby Gruber, Megan Allen

CycleBar, Dawn Weiss

Subway, Lorri Christou

Church's Chicken, Mitch Langston

FASTSIGNS, Steve Madsen

JDog Brands, Dana Forester

California Pizza Kitchen, Judd Tirnauer

Focus Brands, Kat Cole

onebiggislandinspace.com

American Family Care

Thanks to Benetrends, Social Joey, and Biggby Coffee

Larisa Walega is the VP of Marketing of Ziebart and joins the show to share how the brand and its franchisees successfully repositioned in 2020, shared helpful information & content, and set up a growth plan for next year. 

Larisa also shares other trends she’s seeing in the automotive aftermarket area, legacy brand marketing, and franchising including refreshing your personas post-covid!

Thanks Citrin Cooperman, Suttle-Straus, and Social Joey.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.

This week, we're talking about the announcement of Facebook's acquisition of CRM software Kustomer. What will this mean for customer service within Franchise brands? How will integrations with your pages, reviews, and Messenger interactions change? How will this impact users of Salesforce and all other CRMs?

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

The Franchise Family Reunion continues this holiday season with a chat with our friends from the IFA's VetFran Committee.

I wanted to catch up with these folks and share with the #FranchiseFamily how they, their families, and their businesses are doing here at the end of 2020. Joining the conversation are:

Steve White, PuroClean

Alesia Visconti,  FranServe and Franchise Dictionary Magazine

Jimmy Weeks, Internet Strategy Labs

Matt Wiggins, The International Franchise Association

We also talk about the current state of Franchising, opportunities for 2021, and the growing importance of VetFrans for Veterans and brands. For more information on VetFran, please visit VetFran.org.

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, December 9, 2020.

In the news this week:

McDonald's

NPC International

Wendy's

Pizza Hut

Flynn Restaurant Group

Goodcents, Farrellynn Wolf

Batteries Plus, Scott Williams

Duracell

Toys For Tots

Interim HealthCare Inc, Jennifer Sheets

RE/MAX

Children's Miracle Network Hospitals

Party City, Brad Weston

Make-A-Wish

East Coast Wings + Grill, Sam Ballas

Campbell's Soup

BrightStar Care, Russ Nykaza

Skylar Werde, Lola Red

Paris Baguette, Mark Mele

Subway, Paul Fabre

QDOBA, Leviathan Winn

Rent-A-Center, Cathy Skula

FranWorth, Brandi Kloostra

GRINDTheBook.com,

Mike McFall

VetFran

Thanks to Social Joey and Biggby Coffee

Today we’re talking about Fran Dev and Health & Wellness trends with Sarah Moudry and Nicole Alburger of Hand & Stone Massage and Facial Spa!

Sarah and Nicole share how the brand and franchisees quickly bounced back, reopened locations, and became an essential #AmazonProof business!

Thanks to Suttle-Straus, OneUpWeb, AnswerConnect,  and Social Joey.