Social Geek

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Facebook announced last Wednesday a new limit on political conversations and posts. This means that there’s going to be a big void in some consumers’ newsfeeds! What kinds of relevant, hyper-local community news can your franchise locations share to fill that void?

Shout out to Ben’s Soft Pretzels, Gary Vee, and the IFA!

And, thanks to MFV Expositions / Franchise Expo Nashville.

 Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Melissa Berrios is the founder of Virtualmente Libre and is the host of the Virtualmente Libre podcast. She works with entrepreneurs to elevate their online presence.

Melissa shares ideas for entrepreneurs building their brands on Instagram including teaching, inspiring, and convincing people how you can help them.

Thanks to Social Joey, Franchise Payments Network, POLN8, iPost, and Photofy.

The Franchise News Podcast for Wednesday, February 10, 2021.

In the news this week:

Wage Increase Fairness Act

PRO Act

Chicken Salad Chick, Scott Deviney

Home Instead, Jessie Brumbach

Realty ONE Group, Kuba Jewgieniew

White Castle, Jamie Richardson

USA Luge

Wild Birds Unlimited, Jim Carpenter

JINYA Ramen Bar, Mike LaRue

Tropical Smoothie Café, Cheryl Fletcher

Choice Hotels, Odette Brown, Glenn Gordon, Gary Mills

Blaze Pizza, Chris Demery

Thanks to The Franchise Show, Social Joey, and Benetrends.

Is your restaurant brand providing Hospitality or merely serving food? What are you doing differently from your competitors?

Today’s guest is Dawn Abbamondi, Director, Marketing & Brand Development at SMB Franchise Advisors. Dawn shares her marketing and branding ideas on how restaurant brands and small business owners can make customers feel valued during and after the lockdown.

Thanks Northeast Color, MFV Expositions, and Citrin Cooperman.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Mike has big roundup today on:

*Instagram integrations

*Changes for your app’s ads

*The new SDK

*Facebook Pixel updates

*More on iOS 14’s effect on your ads

*And the potential future for OTT ads from Apple / Facebook.

 Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Thanks AnswerConnect for your support!

Michael Hyam is the North American Show Manager with National Event Management. Their Franchise Shows are back and will be in-person throughout 2021!

Michael shares the great results from their first event since the pandemic late last year and what lead to the decision to move forward with more shows this year. We’ll discuss safety measures in place to keep exhibitors and attendees safe as well as the calendar of upcoming expos where franchise brands can meet great candidates in-person.

If your brand is interested in exhibiting in DC, Dallas, Chicago, and beyond, contact Michael at [email protected] or 646-694-9665

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, February 3, 2021.

In the news this week:

The Raise the Wage Act of 2021

The National Restaurant Association, Sean Kennedy

Checkers Drive-In, Frances Allen

School of Rock, Rob Price

Century 21 Real Estate, Michael Miedler

Pizza Hut

McDonald's

Taco John's, Barry Westrum

Color Me Mine, DeBow Alexander Padgett

Jack In The Box, Ryan Ostrom

Yum! Brands, Tracy Skeans

HomeWell Franchising, Matt Balducci

Mathnasium Learning Centers, Shant Assarian

City Wide Franchise, David Braun

Thanks to The Franchise Show, Social Joey, and Benetrends.

Lauren Fernandez is the Principal of The Fernandez Company and the founder of a new venture launching this week, Full Course!  Lauren shares trends in the restaurant industry and her thoughts on:

Why do restaurants fail, outside of the pandemic lockdown?

Why don’t some concepts grow past 2 units?

Where is the industry going post-pandemic with delivery, ghost kitchens, and meal kits?

And how can restaurant brands bring back true HOSPITALITY to the food business?

Thanks Suttle-Straus, MFV / Franchise Expo Nashville, and Northeast Color.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Stop worrying about gaming “the algorithm” – success on the Facebook Newsfeed is all about how engaging your content is, not for everyone, but for specific individuals in your community.

We’ll talk about the layers of checkpoints in Facebook’s levels of machine learning, and how every consumer’s experience is now customized. Think about what YOUR customers want that will lead them to more engagement and ultimately a purchase! We’ll also share the strategy of testing content types as organic posts and using those results to dictate your paid strategy.

 Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Shout out to Franchise Dictionary Magazine – check out the new February issue today!

Iric Wexler is the Chief Development Officer at Premium Service Brands and shares trends he’s seeing in franchising including:

Shout out to Kids Lift and to Paul Flick!

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.