Social Geek

The Franchise News Podcast for Wednesday, January 27, 2021.

In the news this week:

National Restaurant Association, Hudson Riehle

At Home Eldercare, Gavin Densmore

Loyalty Brands, John Hewitt

Sentinel Capital Partners

Pet Supplies Plus

The Franchise Group, Inc

Sport Clips Haircuts, Gordon Logan

Veterans of Foreign Wars

Visiting Angels, Larry Meigs

Entrepreneur

Valvoline Oil Change

FASTSIGNS

Kumon Math and Reading Centers 

Goosehead Insurance 

Pearle Vision

Budget Blinds

Hapton by Hilton

SERVPRO

Planet Fitness

Pet Supplies Plus

Cruise Planners

7-11

UPS Store

UBreakifix

919 Marketing, Amanda House

Penn Station East Coast Subs, Ammy Harrison

Domino's Pizza, Sarah Barron, Simon Wallis

Premium Service Brands, Iric Wexler

Thanks to The Franchise Show, Social Joey, and Benetrends. 

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Today we’re discussing how Dynamic Ads on Facebook can be a game changer in Real Estate. Agents and offices can use this format to not only bundle multiple listings into one helpful ad, but also allow Facebook’s intelligence to show appropriate properties to the best potential buyers. It’s especially helpful in some of the recently restrictive categories like housing, employment, and franchising.

 Need help with Facebook for your Real Estate Marketing? Check out SocialJoey.com!

Thanks AnswerConnect for your support!

Connie Hill-Johnson has spent the past decade helping seniors remain independent and safe in their own home environment. As an adult caregiver herself, she is passionate about helping other adult caregivers, or as some may refer to them as the "sandwich generation" manage the many challenges which come with the aging process. Connie started the business after the death of her father and recognizing the need for quality homecare. She has shared with many the challenges and rewards of being a female business owner and managing a staff of over 70 employees.

Her desire is to share her personal experience as an entrepreneur and how she has grown her business from its inception. She also is committed to professionally assisting those who are attempting to navigate the senior care arena as they make decisions regarding both their own and their loved ones long term care future.  

Interviewed by Katherine LeBlanc, Chief Marketing Officer at Painting with a Twist.

Mary Mills brings a wide range of Marketing expertise and entrepreneur understanding to her role as Vice President of Marketing at College Hunks Hauling Junk & Moving. 

In her role as Vice President of Marketing at College Hunks Hauling Junk & Moving, she is responsible for developing comprehensive impactful programs that drive growth & revenues. Her focus is on driving leads to each franchise location while providing training, ongoing strategy and improved implementation across all channels. Previously, at United Franchise Group, she was responsible for the marketing programs of existing brands such as Signarama, Transworld, and Fully Promoted and was responsible for launching new brands such as VentureX and Jon Smith Subs. Before that, Mary experienced life as a entrepreneur herself, owning her own Marketing Company. Prior to that, she was a Broadcast Journalist serving as a reporter, producer, anchor and news executive. Her expertise has been recognized in the franchise industry and in the broader business community where she received awards, accolades, and invitations to speak and share her knowledge. 

Interviewed by Katherine LeBlanc, Chief Marketing Officer at Painting with a Twist.

Paul Farmer, CEO of Starfish SEO & Marketing  and Jack Monson, CRO of Social Joey are speaking this week at #believeinmusic week with the presentation “Strategies to Maximize Google My Business.”

Today we’ll share:

The kind of content that works best on GMB

Best practices for Google Reviews management

A preview of changes in the Google algorithm coming up in May 2021, and why having your GMB information in shape will be critical.

Shout out to The NAMM Show, In-N-Out Burger, and kings of customer service in the music business, Sweetwater!

Thanks to Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, January 20, 2021:

In the news this week:

JAN-PRO

Amici Parters, Craig Erlich

Friendly's

Inspection Boys

Loyalty Brands, John Hewitt

FranConnect, Gabby Wong

FranchiseBlast

Driven Brands

Christian Brothers Automotive, Donnie Carr

TrueBlue Total House Care, Greg Haskett

Marco's Pizza, Tony Libardi

College HUNKS Hauling Junk & Moving, Roman Cowan

Long John Silver's, Blain Shortreed

Luna Grill, Steve Holliday

9Round Franchising, Timothy Walker

Ziebart, Jason Case

Pizza Factory, Rob Searfus

CareerPlug, Jenny Leman, Clint Smith

Mike McFall

GRINDTheBook.com,

Thanks to Benetrends, Social Joey, and Biggby Coffee

Heather Hudson, COO and Co-Founder of 9Round, has been with the brand since its founding in 2008. She is a mom of two, black belt holder and fitness competitor. Heather grew up with a passion for fitness and overall wellness, but after having two children, she found herself needing more results out of her exercise program, which she discovered through kickboxing. Heather is a huge advocate for women in fitness, and through 9Round, she has been able to take her passion for fitness and support women every day across the brand's 800 locations around the world. Heather's fondness for helping others doesn't stop in the gym. She is also extremely dedicated to helping the 9Round franchisees reach their financial goals. Heather supports the franchising company with a strong focus on communications to owners, marketing, and the development of scalable systems for the 9Round owners. She sets high standards for herself and the 9Round company, and she offers support to the franchisees at every level.

Interviewed by Cassidy Ford, Account Director at FRM Solutions.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Today Mike shares best practices for using Lead Ads on Facebook.

Why may Lead Ads be a better choice for your franchise brand’s advertising?

What are the best ways to set up the ads and form fields?

How does the tracking, analytics, and CRM integration work with these leads?

How does the CPL compare with other Facebook ads?

Shout out to Zapier and Kustomer!

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Thanks AnswerConnect for your support!

Joining us again today is Eric Schecterman, chief development officer at Benetrends Financial. Eric breaks down parts of the new stimulus package for franchisees and NEW business owners including:

Learn more and connect with Eric at Benterends.com

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, January 13, 2020:

In the news this week:

BoxUnion

Title Boxing Club, Brooke Budke

Neighborly, Mike Bidwell

Precision Door Service

Red Robin, Paul Murphy III

Lynn Schweinfurth

Donato's Pizza

Take 5 Oil Change

Chipotle Mexican Grill

Corner Bakery, Donna Josephson

Yelp, Akhil Kuduvalli

Inspire Brands, Michael Haley

Edible, Carey Malloy

9Round Franchising, Timothy Walker

Restoration 1, Tom Gissler

bluefrog, Mike Mushinski

Hamer & Nails, Aaron Meyer

onebiggislandinspace.com

Thanks to Benetrends, Social Joey, and Biggby Coffee