Social Geek

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey. 

Big Changes this Week!  Facebook is rolling out massive changes to Business Pages. If you are marketing a Franchise, brand, or small business, you need hear the tips Mike is sharing. Including:

“Likes” going away 

The increased value of helpful, relevant content

Cross-posting changes for Facebook + Instagram

Business Page Newsfeeds with a strategy for franchise brands reaching potential conversions

New Page Roles for your team and agencies

Changes for Marketplace, Reviews, and Check-ins

And much more!

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Social Joey and Social Geek Radio are proud supporters of The International Franchise Association's VetFran program. Learn more at VetFran.org

Today, it’s the return of “Johnny Franchise”!

John Francis shares his vision of what sectors and areas of Franchising will grow in 2021.

Also, what does a guy who speaks live to franchise groups every week do when in-person events get shut down? John explains his new Franchise Lifecycle Program for brands and operators. Connect with John at JohnnyFanchise.com

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Photofy.

The Franchise News Podcast for Wednesday, January 6, 2020

In the news this week:

Capriotti's, Ashley Morris

Wing Zone

Home Franchise Concepts, Heidi Morrissey

Kitchen Tune-Up

Saladworks

Woworks

Garbanzo Mediterranean Fresh

Frutta Bowls

Rent-A-Center, Mitch Fadel

Acima

Pet Supplies Plus, Nick Russo

Pet Valu

Express Employment Professionals, Steve Scully, Keith McFall

Stretch Zone, Tony Zaccario

Filta, Andrea Cook

Potbelly, Adiya Dixon

Dickey's Barbecue Pit, Carissa De Santi

Planet Fitness, Bill Bode

SpeedPro, Danielle Yuthas

Focus Brands, Melissa Smith

McAlister's Deli, Danielle Porto Parra

Auntie Anne's, Cynthia Liu, Alisa Gmelich

Carvel, Cinnabon, Kendall Ware

MADE Creative, Courtney Moore

Madecreativeco.com

Mike McFall

GRINDTheBook.com,

John Francis

Thanks to Benetrends, Social Joey, and Biggby Coffee

Welcome to Social Geek Season 12!

Kristen Pechacek, Chief Growth Officer at MassageLuXe and Vice Chair of the IFA’s Marketing and Innovation Committee, is back to kick things off.

Kristen shares ideas on building or restructuring your Marketing Department based on size for emerging, growing, and national brands.

*What roles are critical at each stage?

*How much should be done in-house, versus outsourced to agencies?

*And, is it a good idea to have separate marketing teams for consumer / franchise marketing? (Spoiler: No!)

Thanks to Suttle-Straus, OneUpWeb, AnswerConnect,  and Social Joey.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.

With March 2021’s Apple iOS 14 updates, Facebook is losing data on users. This will affect how Franchise brands and Franchisees can manage and target ads. Mike shares great advice on how to get ready, how your reporting will work, and how to keep your tracking in place.

Thanks to our friends at Franchise Dictionary Magazine – check out the January issue today with a new franchising marketing column from Jack!

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.

Are your Franchise Development Ads getting flagged? Rejected? Has your ad account been shut down? Mike shares WHY is this happening and WHAT can you do about it immediately! If you are marketing a Franchise brand, do not miss this one. 

Need help with Facebook for your Franchise system? Check out SocialJoey.com!

Every Friday through the holidays we’re chatting with our industry friends in what we’re calling The Franchise Family Reunion.

Joining me today are our pals from the Franchise Development team at American Family Care: Sean Hart, Paige Robinson, and Brian Robinson.  The team updates us on how they’ve grown personally and professionally this year, and they share trends in healthcare and franchising for 2021.

Thanks to Social Joey, Franchise Payments Network, POLN8, Netsertive, and Suttle-Straus.

The Franchise News Podcast for Wednesday, December 16, 2020.

In the news this week:

Inspire Brands, Paul Brown

Stratus Building Solutions, Afshin Cangarlu

Denny's, John Miller

Old Chicago Pizza & Taproom

Rock Bottom Restaurant & Brewery

SPB Hospitality, Josh Kern

The Barre Code, Matt Kurowski

FranNet, Abby Gruber, Megan Allen

CycleBar, Dawn Weiss

Subway, Lorri Christou

Church's Chicken, Mitch Langston

FASTSIGNS, Steve Madsen

JDog Brands, Dana Forester

California Pizza Kitchen, Judd Tirnauer

Focus Brands, Kat Cole

onebiggislandinspace.com

American Family Care

Thanks to Benetrends, Social Joey, and Biggby Coffee

Larisa Walega is the VP of Marketing of Ziebart and joins the show to share how the brand and its franchisees successfully repositioned in 2020, shared helpful information & content, and set up a growth plan for next year. 

Larisa also shares other trends she’s seeing in the automotive aftermarket area, legacy brand marketing, and franchising including refreshing your personas post-covid!

Thanks Citrin Cooperman, Suttle-Straus, and Social Joey.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week.

This week, we're talking about the announcement of Facebook's acquisition of CRM software Kustomer. What will this mean for customer service within Franchise brands? How will integrations with your pages, reviews, and Messenger interactions change? How will this impact users of Salesforce and all other CRMs?

Need help with Facebook for your Franchise system? Check out SocialJoey.com!