Social Geek

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each Monday, courtesy of Social Joey.

Today we’re discussing some data Facebook released in partnership with HBO and other TV providers. Mike shares tips on scheduling your Facebook ads to basically replace those TV ads when viewers reach for their phones during their favorite shows. Using this method, you can reach a show’s top audience for pennies on the dollar of what the ineffective TV advertisers are paying!

And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 7 and 8 (Note new dates)! We'll be  podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!

MasterMind Minutes with Gary Occhiogrosso 

Today’s guest: Michael Iannuzzi, Partner at Citrin-Cooperman

Today’s question:  What’s the latest update in revenue reporting for Franchises?

The Franchise News Podcast for Wednesday, March 3, 2021.

In the news this week:

The State of Texas, Governor Greg Abbott

US Department of Labor

Joint Employer

PRO Act

Yogi Bear's Jellystone Park, Trent Hershenson

Beyond Meat

McDonald's

Yum! Brands, Chris Turner

Jabz, Danielle Scott

Culver's, Alison Wedig

ADP, Joe DeSilva

Franchise Filming, Trevor Rappleye

Culver's, Rick Silva

Rascal House, Matthew Phillips

CertaPro Painters, Stephen Kuhn

Roy Rogers Restaurants, Gregg Koffler

BurgerFi, Martha Stewart

Franchise Expo Nashville

National Restaurant Association

The Franchise Show, FranchiseShowInfo.com

Thanks to Social Joey and Benetrends.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

We’ve shared a lot of tips lately about Facebook targeting but today we’re rolling back to some tips on creative, media types, and ads options. Mike shares the latest on how and when to best use static images, videos, or carousel ads.

Thanks to Franchise Dictionary Magazine for your support. Check out Jack's column in the new March issue today!

And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 6 and 7 podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!

Dr Lisa Brock is an experienced academic leader and scholar-activist. She’s now consulting with brands on diversity, equity, and inclusion.

Dr Brock joins us to share what many brands are doing right, where they need improvement, and how they can start making a change today.

Thanks to Social Joey, iPost, Oneupweb, and Northeast Color.

Shout-outs today to our friends at BIGGBY Coffee, OneBiggIslandInSpace.com, and GRINDTheBook.com!

The Franchise News Podcast for Wednesday, February 24, 2021:

In the news this week:

Tide Cleaners, Alex Perez

Inspire Brands, Alliance Kitchen

Bloomin' Brands, Tender Shack, David Deno

Authority Brands, DoodyCalls

Jersey Mike's Subs, Rich Hope

IHOP, Kieran Donahue

BurgerFi, Jim Esposito

BoxUnion, TITLE Boxing Club, Justin Ghadery

Subway, Steve Rafferty

Little Caesars, Paula Vissing

Scooter's Coffee, Matthew Sawicki

BizCom, Nicole Traycoff

Konnect Agency, Amanda Bialek

FranFund, Carly Lywood

Marriott International, Anthony Capuano, Stephanie Linnartz

The Franchise Show, FranchiseShowInfo.com

BIGGBY Coffee

Zaxby's

Little Caesars

Dr Lisa Brock

Thanks to The Franchise Show, Social Joey, and Benetrends.

Your Facebook ads may be performing well, but changes about one week ago in the standard attribution window might make your views, clicks, and conversions look lower than they actually are.

Podcast host Jack Monson joins Mike McDowell, Certified Facebook Ad Buyer & Business Manager, to discuss Facebook tips for Franchises each week, courtesy of Social Joey.

Today Mike shares advice on how to adjust the attribution window on your old ads as well as building a formula to accurately compare your past and current conversion data.

And we will be LIVE at with MFV Expositions at #FranchiseExpoNashville May 6 and 7 podcasting and chatting with Franchisors about marketing challenges and solutions! If you’re coming to Nashville, please let us know!

Amanda Dempsey of Kent Franchise Law is producing a series of interviews with people in Franchising. So today we’re flipping the script and she’s interviewing the interviewer to learn more about our team at Social Joey and the Social Geek Radio podcasts. 

We’ll chat about trends in Podcasting, Content Marketing, and giving away free content to help brands.

Thanks to Franchise Payments Network, POLN8, iPost, and Oneupweb.

The Franchise News Podcast for Wednesday, February 17, 2021:

In the news this week:

The International Franchise Association

Carolyn Thurston, Wisdom Senior Care

Ama Romaine,  G6 Hospitality

Daniel Halpern, Jackmont Hospitality

Dennis R. Maple, Goddard Systems, Inc.

Jeff Sopp, Kensington Hill Partners

Clarissa Bradstock, Any Lab Test Now Franchising, Inc

Really, Ryan Schneider

Coldwell Banker, CENTURY 21, ERA, Sotheby's

WellBizz Brands, Drybar, Jeremy Morgan

Zaxby's, Zach McLeroy, Joel Bulger

IHOP, Jay Johns

Taco John's, Richard Bundy

Freddy's, Julie Davis

GNC, Josh Burris, Cam Lawrence

UFC GYM, Adam Sedlack

Clean Juice, freeboot nails, Dave Cuff

Express Employment Professionals, Kenny Reinbold, Michael Smith

Office Pride

Celebree School

Rosati's 

Kent Franchise Law, Amanda Dempsey

Thanks to The Franchise Show, Social Joey, and Benetrends.

Is this a good year to open a business?  Yes. Yes, it is!

Mike McFall is the Co-CEO of BIGGBY Coffee and the author of GRIND: A No Bullshit Approach to Take Your Business from Concept to Cashflow.

Mike joins podcast host Jack Monson to kick off a series of videos and webinars to coach potential new business owners in what will be the best time in a generation to start a new business.

Thanks to Suttle-Straus and Northeast Color.

If you would like to chat with Mike on an upcoming live video or webinar to discuss your potential business ideas, please comment below or send an email to [email protected]