Social Geek

The Franchise News Podcast for the week ending January 24, 2020.

Thanks for tuning in to our first episode!

In the news this week:

Robert Cresanti, International Franchise Association

Jason Anderson, Venture X

Charles Watson, Tropical Smoothie Café

Edible Brands, Wingstop, Children's Lighthouse

Mike Rotondo, Altitude Trampoline Park

Chad Jordan, Soci

Matthew Job, AdCritters

Smoothie King, Dunkin

School of Rock, Rob Price 

VetFran, MFV, Franchise Update Media, The Canadian Franchise Association

Hi, I'm Angela Coté.  The content of this podcast is intended to educate and inspire franchisors looking to grow (who isn't??).  I share my insights from having helped grow the franchise company my family founded, M&M Food Market, to almost 500 locations.  What sets me apart is my F3 approach, which incorporates my:

The content ranges from how to find franchisees to how to optimize support systems to foster a culture of performance and profitability in your franchisees.  Periodically I will invite select guests to join me and share real life stories and examples of the topics I am covering.  Now crank up your speakers, hit the play button, and GO BE AWESOME!

Today's Special Guest: Dan Monaghan of Clear Summit Group.

Clay Langdon is the founder of TUNER. He joins the show to share his ideas on brand development, best practices for brand positioning in 2020, and what to do when your content strategy is broken.

Thanks to Social Joey, AnswerConnect, and Better. 

Tara Gilad is the founder of Vitality Bowls and she joins Social Geek to share the story of this rapidly-growing franchise. Tara shares some great advice for other franchisors looking to stand out in a growing but crowded market.     

Thanks Social Joey, FranSuite, and VetFran.

Jan Spence is an international keynote speaker, author, and consultant. She joins the show today to speak about … speaking!

We’ll discuss how to use phone calls to rise above the noise of sales & marketing emails in 2020. And don’t get us going about bad salesy LinkedIn messages.

Plus, Jan shares tips to get someone LIVE on the phone and what to say when they actually answer. (Tip: don’t say, “how are you?”)  Connect with Jan at janspence.com!

Thanks to Social Joey, Brand Journalists, and Better.

Beth Dailey, the VP of Marketing of The International Franchise Association returns to Social Geek with an update on what’s happening at IFA’s 2020 Convention. 

Beth gives us a preview of this year’s A-List speakers including Simon Sinek, Trent Shelton, Jay Baer, and many more. Register now before rates increase after January 17. 

Beth also reviews some trends and new ideas discussed the recent technology issue of IFA’s Franchising World Magazine. 

Thanks to Social Joey, AnswerConnect, and Better.

It’s the first episode of Season Eleven! 

Kristen Pechacek of Self Esteem Brands shares ideas to consider when planning your media buys this year including:

Plus, we’re getting ready for great conversations at the Marketing and Innovation Summit at the 2020 IFA Convention next month. 

And did you know that Anytime Fitness is now franchising on all 7 continents with a new location open in Antarctica?!?

Thanks to Social Joey, FranSuite, and Franchise Dictionary Magazine. 

Join franchising expert Angela Coté for the first episode of her own Podcast! 

Connect with Angela at angelacote.com and be sure to go be awesome! 

It’s our last episode of Social Geek’s first decade!

Johna Burkeis the Global Managing Director of AMEC – the Association for the Measurement and Evaluation of Communications.

We’ll dive deep into the difference between measuring short term conversion metrics versus the strategic longer tail effect of Public Relations and Brand Reputation objectives.

Reach Johna at [email protected] and check out AMEC’s tools and 2020 summit info!

Thanks to Social Joey, The Better Software Company, and Brand Journalists. 

Joining us for this week’s #FranchiseSpotlight is Mike Mohammed andRandy Wyner Of Chronic Tacos!

Mike and Randy share trends for restaurant franchises in 2020 including challenges and opportunities with third party delivery, becoming the employer of choice, and building a compelling culture for your brand.

Thanks to Social Joey,  Intrepid Direct, and FranSuite.